MarketingProfs How-To Articles

Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason Falls

Mon, 17 Jun 2013 14:00:00 GMT

Recently, a client told me he wanted to share his content with a larger audience and reach out to prospects, but added, "I don't have time for Twitter. It's trivial. I want to get into serious social media." I gave Jason Falls a call to help me out. Read the full article at MarketingProfs

Days and Times With Highest Online Ad Click-Through Rates

Mon, 17 Jun 2013 13:00:00 GMT

Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from online ad network Infolinks. Read the full article at MarketingProfs

Drowning in Data [Infographic]

Sat, 15 Jun 2013 14:00:00 GMT

As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic. Read the full article at MarketingProfs

Five Steps to Successful Experience-Driven Commerce

Fri, 14 Jun 2013 14:00:00 GMT

Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver an experience that connects with my customers?" Read the full article at MarketingProfs

#SocialSkim: Social Media This Week, Including Apple's Big Announcements

Fri, 14 Jun 2013 14:00:00 GMT

This week was full of surprises. Get the lowdown on Apple's big announcements (and what matters most to marketers). Check out Chirpify, which lets you take payments on Twitter, Facebook, and Instagram. And find out what time to tweet suits your followers best. Skim for flying kisses (really...). Read the full article at MarketingProfs

Consumers Prefer Brands Associated With Good Causes

Fri, 14 Jun 2013 13:00:00 GMT

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Read the full article at MarketingProfs

Marketing Automation: The Need for a Behavior-Based Program

Thu, 13 Jun 2013 14:00:00 GMT

Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy. Read the full article at MarketingProfs

Mobile Minute [Video]: Mobile Payments... Which Brand Beats Banks?

Thu, 13 Jun 2013 14:00:00 GMT

Who's No. 1 in mobile payments? The answer's not a bank, it's a retail chain--and the name may surprise you. Read the full article at MarketingProfs

How iPhone and Android Ownership Varies by Demographic

Thu, 13 Jun 2013 13:00:00 GMT

Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely to own an iPhone, according to a recent Pew report. Read the full article at MarketingProfs

Make Content Marketing Authentic: The Case of Customer Stories

Wed, 12 Jun 2013 14:00:00 GMT

Many see content marketing as just that--marketing. But smart marketers know that what they're delivering is a great story--so long as it's a true story, even if it's not perfect... Read the full article at MarketingProfs

Marketers Undervalue Email, Overvalue Personalization

Wed, 12 Jun 2013 13:00:00 GMT

Gaps exist in digital marketers� perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris. Read the full article at MarketingProfs

Content Marketing Sweetens the Mix [Infographic]

Tue, 11 Jun 2013 14:00:00 GMT

How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details. Read the full article at MarketingProfs

Keyword Methodology: How to Jumpstart Your SEO Strategy

Tue, 11 Jun 2013 14:00:00 GMT

You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy. Read the full article at MarketingProfs

Should Senior Marketers Be the 'Voice of the Customer'?

Tue, 11 Jun 2013 13:00:00 GMT

Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their own, according to a recent report. Read the full article at MarketingProfs

Five Killer Video Marketing Tips

Mon, 10 Jun 2013 14:00:00 GMT

No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed. Read the full article at MarketingProfs

Email Volume and Open Rates Up: Benchmark Report

Mon, 10 Jun 2013 13:00:00 GMT

Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by Experian Marketing Services. Read the full article at MarketingProfs

The State of B2B Content Marketing [Infographic]

Sat, 8 Jun 2013 14:00:00 GMT

All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013. Read the full article at MarketingProfs

13 'Secrets' to Engaging Your Blog Site Visitors

Fri, 7 Jun 2013 14:00:00 GMT

You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans. Read the full article at MarketingProfs

#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

Fri, 7 Jun 2013 14:00:00 GMT

What does Salesforce�s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! Read the full article at MarketingProfs

Online Shoppers Want More Delivery and Return Options

Fri, 7 Jun 2013 13:00:00 GMT

More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates and shipping options, according to a recent report. Read the full article at MarketingProfs

From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]

Thu, 6 Jun 2013 14:00:00 GMT

Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks--and an infographic--for making nine minutes a day work for you. Read the full article at MarketingProfs

Mobile Minute [Video]: Mary Meeker's Mobile Trends

Thu, 6 Jun 2013 14:00:00 GMT

This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings. Read the full article at MarketingProfs

Marketing Students Say Facebook Is Most Important Social Tool

Thu, 6 Jun 2013 13:00:00 GMT

Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey. Read the full article at MarketingProfs

What Women Want: Good News, Phone Calls, and Sleep

Wed, 5 Jun 2013 13:00:00 GMT

On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent report. Read the full article at MarketingProfs

MarketingProfs How-To Articles

Twignorance: Are Twitter Holdouts Missing Out? An Interview With Jason Falls

Days and Times With Highest Online Ad Click-Through Rates

Drowning in Data [Infographic]

Five Steps to Successful Experience-Driven Commerce

#SocialSkim: Social Media This Week, Including Apple's Big Announcements

Consumers Prefer Brands Associated With Good Causes

Marketing Automation: The Need for a Behavior-Based Program

Mobile Minute [Video]: Mobile Payments... Which Brand Beats Banks?

How iPhone and Android Ownership Varies by Demographic

Make Content Marketing Authentic: The Case of Customer Stories

Marketers Undervalue Email, Overvalue Personalization

Content Marketing Sweetens the Mix [Infographic]

Keyword Methodology: How to Jumpstart Your SEO Strategy

Should Senior Marketers Be the 'Voice of the Customer'?

Five Killer Video Marketing Tips

Email Volume and Open Rates Up: Benchmark Report

The State of B2B Content Marketing [Infographic]

13 'Secrets' to Engaging Your Blog Site Visitors

#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

Online Shoppers Want More Delivery and Return Options

From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]

Mobile Minute [Video]: Mary Meeker's Mobile Trends

Marketing Students Say Facebook Is Most Important Social Tool

Top Five Tips for Making Content Work for Your Brand

What Women Want: Good News, Phone Calls, and Sleep