MarketingProfs Daily: Advertising

Effectiveness of Social Media Cues in Ads [Infographic]

Thu, 23 May 2013 13:00:00 GMT

Digital ads and television ads are the most effective at driving interaction with a brand�s social platforms such as Facebook, Twitter and Instagram, according to a recent survey. Read the full article at MarketingProfs

Social Media Delivers Highest-Quality Users in Ad Campaigns

Mon, 20 May 2013 13:00:00 GMT

Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, according to a recent report. Read the full article at MarketingProfs

A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]

Sat, 11 May 2013 14:00:00 GMT

How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s. Read the full article at MarketingProfs

7 in 10 Adults Access Content From Newspaper Media Each Week

Fri, 10 May 2013 13:00:00 GMT

Most US adults--164 million (69%)--read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. Read the full article at MarketingProfs

Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY Growth

Thu, 9 May 2013 13:00:00 GMT

Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a recent report. Read the full article at MarketingProfs

Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]

Wed, 8 May 2013 13:00:00 GMT

Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. Read the full article at MarketingProfs

#SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts App

Fri, 3 May 2013 14:00:00 GMT

Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing--yes, replacing!--your personal assistant. Read the full article at MarketingProfs

One-Third of Americans Regularly Listen to Online Radio

Fri, 3 May 2013 13:00:00 GMT

One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. Read the full article at MarketingProfs

#SocialSkim: Social Media This Week, Including a PowerPoint Alternative

Fri, 26 Apr 2013 14:00:00 GMT

Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. Read the full article at MarketingProfs

Online Video: 39B Watched, Ad Views Surpass 13B for First Time

Fri, 26 Apr 2013 14:00:00 GMT

Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week. Read the full article at MarketingProfs

Digital Video Advertisers Up Budgets, Shift Spend From Display and TV

Thu, 25 Apr 2013 13:00:00 GMT

As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those who buy online video advertising have added mobile video to their marketing arsenal. Read the full article at MarketingProfs

Five Steps to Improve Your Marketing to Generation-Y

Wed, 24 Apr 2013 14:00:00 GMT

Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y. Read the full article at MarketingProfs

US Social Ad Revenues to Reach $11B in 2017

Mon, 22 Apr 2013 13:30:00 GMT

US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017--a compound annual growth rate (CAGR) of 18.6%--while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ... Read the full article at MarketingProfs

#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile

Fri, 19 Apr 2013 14:00:00 GMT

The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah ... Read the full article at MarketingProfs

Mobile Minute [Video]: Facebook Home's Marketing Pros and Cons

Thu, 18 Apr 2013 14:00:00 GMT

Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ready to share. Read the full article at MarketingProfs

TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]

Fri, 12 Apr 2013 13:00:00 GMT

Rather than competing, different devices--TVs, tablets, smartphones, and laptops/desktops--generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. Read the full article at MarketingProfs

Mobile Minute [Video]: Facebook Home, iOS delays, Windows 8's last chance

Thu, 11 Apr 2013 14:00:00 GMT

From releases to rumors, a lot's happening in mobile this week: Facebook's Home (something close to an OS), Apple's daunting iOS challenge, and a reminder that Windows mobile exists. Read the full article at MarketingProfs

US Mobile Local Ad Forecast: $9.1B in 2017

Wed, 10 Apr 2013 13:00:00 GMT

US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017--at a compound annual growth rate (CAGR) of 49.3%--according to the US Local Media Forecast (2012-2017), issued by BIA/Kelsey. Read the full article at MarketingProfs

The 7 Biggest Misconceptions of Successful B2B Marketing

Thu, 4 Apr 2013 14:00:00 GMT

What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing--and how you can steer your efforts in the right direction. Read the full article at MarketingProfs

Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkim

Fri, 29 Mar 2013 14:00:00 GMT

We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ... Read the full article at MarketingProfs

Local Marketing: Promotions Spending Surges as Advertising Slips

Wed, 27 Mar 2013 13:00:00 GMT

In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on promotions, according to a new report by Borrell Associates. The key to that change is digital promotions. Read the full article at MarketingProfs

Expand Your Market and Audience: Use the 'Idea Graph'

Tue, 26 Mar 2013 14:00:00 GMT

Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase its size, you'll soon be sunk. Read the full article at MarketingProfs

Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B Ads

Tue, 26 Mar 2013 13:00:00 GMT

Some 178 million Americans--roughly 83.3% of the US Internet audience--watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion and Facebook reaching its all-time high of 558 million, according to data from the comScore Video Metrix service. Read the full article at MarketingProfs

Which Genres of Branded Video Work Best?

Mon, 25 Mar 2013 14:00:00 GMT

What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll meet your campaign goals. Read the full article at MarketingProfs

Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkim

Fri, 22 Mar 2013 14:00:00 GMT

It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with Shakespeare-worthy love. Read the full article at MarketingProfs