MarketingProfs Daily: Brand Management

Drowning in Data [Infographic]

Sat, 15 Jun 2013 14:00:00 GMT

As social media platforms continue to evolve at an unprecedented rate, businesses are finding it difficult to stay on top of all the data. To show how much data is being shared (and to see what all that data means for businesses), Evzdrop created this infographic. Read the full article at MarketingProfs

Content Marketing Sweetens the Mix [Infographic]

Tue, 11 Jun 2013 14:00:00 GMT

How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details. Read the full article at MarketingProfs

The State of B2B Content Marketing [Infographic]

Sat, 8 Jun 2013 14:00:00 GMT

All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013. Read the full article at MarketingProfs

13 'Secrets' to Engaging Your Blog Site Visitors

Fri, 7 Jun 2013 14:00:00 GMT

You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans. Read the full article at MarketingProfs

Tips for Improving the B2B E-Commerce Experience

Tue, 4 Jun 2013 14:00:00 GMT

If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar online experiences. Here are some tips to start fixing that problem. Read the full article at MarketingProfs

From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your Brand

Wed, 29 May 2013 14:00:00 GMT

Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into nine minutes to help you stand out, get noticed, and achieve your goals. Read the full article at MarketingProfs

Four Steps for Using Images in Your Brand's Social Strategy

Fri, 24 May 2013 14:00:00 GMT

As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs. Read the full article at MarketingProfs

Mobile Minute [Video]: Google I/O Isn't Just for Developers

Thu, 23 May 2013 14:00:00 GMT

This week, we're examining Google I/O, the annual developer-focused conference held by Google. Is it just for developers? Let's explore that thought. Read the full article at MarketingProfs

How to Gauge the Power and Value of Your Content Marketing

Wed, 22 May 2013 14:00:00 GMT

Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives? Read the full article at MarketingProfs

Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

Fri, 17 May 2013 14:00:00 GMT

J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base. Read the full article at MarketingProfs

#SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest Stress

Fri, 17 May 2013 14:00:00 GMT

This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set up marketing analytics, and why preppies want to give the homeless a makeover. Read the full article at MarketingProfs

Manage Your Marketing Career in 3D

Wed, 15 May 2013 14:00:00 GMT

Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career. Read the full article at MarketingProfs

When Did Social Media Lose Its Way? [Infographic]

Tue, 14 May 2013 14:00:00 GMT

In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. Read the full article at MarketingProfs

A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

Tue, 30 Apr 2013 14:00:00 GMT

To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. Read the full article at MarketingProfs

Five Steps to Improve Your Marketing to Generation-Y

Wed, 24 Apr 2013 14:00:00 GMT

Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y. Read the full article at MarketingProfs

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

Tue, 16 Apr 2013 13:00:00 GMT

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo. Read the full article at MarketingProfs

Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]

Sat, 13 Apr 2013 14:30:00 GMT

As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them. Read the full article at MarketingProfs

Baseball Opening Day 2013: Fandom in a Multichannel World [Infographic]

Tue, 9 Apr 2013 14:00:00 GMT

To celebrate Opening Day 2013, Silverpop studied the social, email, and mobile habits of 30 Major League Baseball clubs and presented the results in this infographic. Read the full article at MarketingProfs

Top Brands With 'Social Currency': Subway, Google, Target

Wed, 20 Mar 2013 13:00:00 GMT

Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social Currency Impact Study by Vivaldi Partners. Read the full article at MarketingProfs

Measure and Maximize the Impact of Online Activity on Offline Sales

Fri, 8 Mar 2013 15:00:00 GMT

Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize in real time to maximize impact on brand-marketing or direct-marketing objectives. Read the full article at MarketingProfs

The B2B Marketer's Guide to SXSW [Infographic]

Fri, 8 Mar 2013 14:30:00 GMT

On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places most relevant to them, Demandbase created this infographic. Read the full article at MarketingProfs

Increase the Value of Your Facebook Community

Tue, 5 Mar 2013 15:00:00 GMT

Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental sales. Read the full article at MarketingProfs

What Big Data and Your Kids Have in Common [Infographic]

Tue, 26 Feb 2013 15:00:00 GMT

If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data. Read the full article at MarketingProfs

How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

Mon, 25 Feb 2013 15:00:00 GMT

As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will get left behind. Read the full article at MarketingProfs

Brands as Real-Time Content Creators: Expected or Unrealistic?

Tue, 19 Feb 2013 15:00:00 GMT

In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at the ready, prepared to respond--with content or with creative--to events as they happen, in real-time? Read the full article at MarketingProfs