MarketingProfs Daily: Brand Management

Google+ Gaining Ground With Brands and Consumers

Mon, 14 May 2012 13:00:00 GMT

Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months ... Read the full article at MarketingProfs

Brands' Posts Rival Friends' in Social Media Influence

Tue, 8 May 2012 13:00:00 GMT

Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information. Read the full article at MarketingProfs

Should You Host Your Blog On-Site or Off-Site?

Mon, 16 Apr 2012 17:00:00 GMT

"Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should it be hosted on your website or on a completely different domain?" The short answer is: It depends. To help you ... Read the full article at MarketingProfs

Six Tips for Managing Facebook Brand Timeline Pages

Fri, 13 Apr 2012 17:00:00 GMT

We have updated you on some of the major changes to Facebook&rsquo;s Brand Timeline pages. Now that you feel more familiar with the medium, it&rsquo;s time for your Community Manager to step in and do her due diligence. (Don&rsquo;t have one of those yet? Here are tips for hiring one!) Social ... Read the full article at MarketingProfs

Facebook, Twitter Top List for Social Spending Growth

Wed, 4 Apr 2012 13:00:00 GMT

More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group. Read the full article at MarketingProfs

Facebook 'Like' Patterns Akin to Email Opt-In's

Mon, 2 Apr 2012 13:00:00 GMT

People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, according to a new survey from Constant Contact and Chadwick Martin Bailey. Read the full article at MarketingProfs

Three Tips for Preserving Your Online Anchor Identity

Mon, 12 Mar 2012 17:00:00 GMT

In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity&mdash;the name, address, and phone number contained in your business listing. "Think of your anchor identity as your digital storefront or the glue that holds your online reputation together and ... Read the full article at MarketingProfs

Is Stirring Up Viral Controversy Worth the Risk?

Mon, 5 Mar 2012 18:00:00 GMT

How far would you go to create the sort of shareable content that goes viral? Would you&mdash;for instance&mdash;risk your reputation with a video that's almost certain to invite accusations of fakery? In a post at ReelSEO, Jeremy Scott discusses a video that attracted plenty of hits&mdash;and skepticism. Did a GForm case ... Read the full article at MarketingProfs

CMOs: Business Outlook Strong, Marketing Budgets Up

Mon, 5 Mar 2012 14:00:00 GMT

Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey. Read the full article at MarketingProfs

How to Overcome the Social Shakes and Get Your Brand Out There

Fri, 2 Mar 2012 18:00:00 GMT

It's OK to feel nervous about taking the social leap; it's a vast frontier with lots of possible pitfalls. It can make you feel pretty darned small. But there's a lot to be harvested in targeting the "social customer." So how do you go about social-farming strategically, instead of just doing ... Read the full article at MarketingProfs

Media Planners and Buyers Value Direct-Response Metrics

Thu, 1 Mar 2012 14:00:00 GMT

When measuring the success of online display advertising, agencies tend to place great importance on performance metrics such as conversion, even for branding awareness campaigns, according to a survey from Maxifier. Read the full article at MarketingProfs

Pin It to Win It: How to Boost Your Brand on Pinterest

Fri, 24 Feb 2012 18:00:00 GMT

The hype on the street is Pinterest, the "online pinboard" that lets users easily "Pin" images/videos they like on "Boards" they've created. Brides, for example, love Pinterest for keeping track of wedding-day inspirations and ideas! As other eager brides "Repin" their images, content spreads fast. Constance Aguilar of Abbi Public Relations compiled a ... Read the full article at MarketingProfs

Americans Avoid Businesses With Bad Privacy Practices

Mon, 20 Feb 2012 14:00:00 GMT

Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according to a survey from the TRUSTe Privacy Index Series. Moreover, 95% of online adults say companies have a responsibility to ... Read the full article at MarketingProfs

CEO Communications: Five Phrases That Signal 'BS'

Fri, 17 Feb 2012 14:00:00 GMT

Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group. Read the full article at MarketingProfs

How Two Brands Found Their Social Voice

Fri, 10 Feb 2012 18:00:00 GMT

You've heard it said that who you are in social media is an extension of "who" your brand is. But how do you establish a voice on platforms where your brand has never been heard? Mashable interviewed the five social media voices behind some of the most successful brands in media ... Read the full article at MarketingProfs

Luxury Shoppers Use Social Media to Flaunt Purchases

Wed, 8 Feb 2012 14:00:00 GMT

After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, according to a survey from Empathica. Read the full article at MarketingProfs

Five Tips for Building Brand Fidelity With Tumblr

Fri, 3 Feb 2012 18:00:00 GMT

Tumblr has become a go-to spot for building social presence. Fashion brands and others are realizing it's a great medium for quickly and easily spreading content&mdash;particularly images. Might Tumblr be the engine to boost your social growth in 2012? Depends on how you answer the burning question: Is Tumblr right for ... Read the full article at MarketingProfs

Social Graph Drives Brand Lift, Direct Response Ad Metrics

Thu, 2 Feb 2012 14:00:00 GMT

Ad campaigns that target consumers on the basis of their social media activities and interest-based connections--or Brand Graph--perform better than ads without such targeting capabilities, and they generate large gains in brand lift and key direct-response metrics, according to a study by 33Across. Read the full article at MarketingProfs

Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down

Wed, 1 Feb 2012 14:00:00 GMT

Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research. Blogging among the Inc. 500 has fallen over the past year, as companies appear to ... Read the full article at MarketingProfs

Gen-Y Won't Buy Without User-Generated Input

Tue, 31 Jan 2012 14:00:00 GMT

Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, such as the opinions of friends and family, according to a survey from Bazaarvoice. Read the full article at MarketingProfs

Blogs Top List of Social Media Investments for 2012

Thu, 26 Jan 2012 14:00:00 GMT

Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, according to survey from Awareness. Many brands plan to focus efforts beyond the big three platforms (Facebook, Twitter, and LinkedIn) ... Read the full article at MarketingProfs

Social Media Lessons From the GOP Race

Mon, 23 Jan 2012 14:00:00 GMT

Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012--signing on to various social networks in hopes of reaching key constituents--and marketers can learn a lot by watching the political campaigns at work, according to a study by iContact. Read the full article at MarketingProfs

Three Ways to Enhance SEO With Twitter

Mon, 16 Jan 2012 18:00:00 GMT

"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter remains a critical part of your search strategy, she notes: "Twitter has pulled ahead of many other social media platforms, ... Read the full article at MarketingProfs

Maximizing Your Brand Presence on Google+

Fri, 13 Jan 2012 18:00:00 GMT

Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's SVP-Engineering Vic Gundotra describes it, "behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and ... Read the full article at MarketingProfs

Some Do's and Don'ts of Social Updating

Fri, 6 Jan 2012 18:00:00 GMT

It's hard to decide what's appropriate for posting on social networks without an etiquette road map&mdash;and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of The Next Web understands. To help marketers get the art of social updating right, she has written an article on ... Read the full article at MarketingProfs