MarketingProfs Daily: Career Management

Most Execs Are 'On' Regardless of Time or Location

Fri, 20 Apr 2012 13:00:00 GMT

Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves from work after hours, according to a study by gyro and Forbes Insights. Read the full article at MarketingProfs

Digital, Direct Marketing Jobs Outlook Improving Modestly

Thu, 19 Apr 2012 13:00:00 GMT

After a big spike in first-quarter hiring, the direct and digital jobs market is now expected to improve modestly in the second quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: One-half of employers plan to add marketing staff over the next three months, while layoffs and hiring ... Read the full article at MarketingProfs

Should You Hire, or Contract, Your Marketing Team? [Infographic]

Sat, 14 Apr 2012 13:00:00 GMT

The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability to perform an ever-increasing set of tasks that require specialized talent, including marketing talent. This infographic flowchart will help clarify ... Read the full article at MarketingProfs

Four Good Reasons to Attend an In-Person Event [Slide Show]

Thu, 22 Mar 2012 14:00:00 GMT

When you hear about an out-of-town conference you'd like to attend, the cost-benefit analysis can be intense. Is attending an in-person event worth your time and money? Here are four reasons the answer is yes. Read the full article at MarketingProfs

CMOs: Business Outlook Strong, Marketing Budgets Up

Mon, 5 Mar 2012 14:00:00 GMT

Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey. Read the full article at MarketingProfs

CEO Communications: Five Phrases That Signal 'BS'

Fri, 17 Feb 2012 14:00:00 GMT

Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group. Read the full article at MarketingProfs

Forrester: 'Customer Experience' Roles Gaining Popularity

Fri, 27 Jan 2012 14:00:00 GMT

Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the entire company, according to a new report by Forrester Research. Read the full article at MarketingProfs

Digital and Direct Marketing Jobs Rebounding in 1Q12

Thu, 19 Jan 2012 14:00:00 GMT

Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to add marketing staff over the next three months, as layoffs continue to fall. Read the full article at MarketingProfs

Facebook: Where Gen-Y's Personal and Work Lives Converge

Tue, 10 Jan 2012 14:00:00 GMT

Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding. Read the full article at MarketingProfs

What Guy Kawasaki Learned From Steve Jobs [Slide Show]

Fri, 11 Nov 2011 15:00:00 GMT

When Apple mastermind Steve Jobs died in October, tributes praising his genius flowed forth. As Apple's chief evangelist for years, Guy Kawasaki knew Jobs well--and learned invaluable lessons from him. Here are four of them. Read the full article at MarketingProfs

Direct and Digital Marketing Jobs Weakening in 4Q11

Fri, 30 Sep 2011 13:00:00 GMT

The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than six in ten direct and digital marketing employers say they are struggling to find the right talent to fill vacancies, ... Read the full article at MarketingProfs

CMOs: Budgets, Hiring Up; Optimism Down

Thu, 22 Sep 2011 13:00:00 GMT

Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of budget allocated to social media marketing, according to The CMO Survey. Read the full article at MarketingProfs

CMOs: Where Are the Marketing Innovators?

Fri, 2 Sep 2011 13:00:00 GMT

In-house marketing executives say they want to be challenged by the agencies they work with, but only 3% say agencies most often lead the charge for marketing innovation in their companies, according to a new study by The Horn Group and Kelton Research. Read the full article at MarketingProfs

Many Americans Working on Their Summer Vacations

Fri, 19 Aug 2011 13:00:00 GMT

Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation, according to a recent Adweek/Harris Poll. Read the full article at MarketingProfs

LinkedIn Audiences Highly Engaged, Active in Groups

Thu, 11 Aug 2011 13:00:00 GMT

LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily, according to a survey from Lab42. Read the full article at MarketingProfs

LinkedIn Now No. 2 US Social Network, Surpasses MySpace

Fri, 22 Jul 2011 13:00:00 GMT

LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past MySpace for the first time, according to data from comScore Media Metrix. Read the full article at MarketingProfs

Small Business Owners Working Harder, but Happy

Fri, 20 May 2011 13:00:00 GMT

More than three-quarters of US microbusiness owners say they are very (42%) or extremely (35%) happy to work for themselves, according to Vistaprint's newly launched Small Business Happiness Index, which tracks the pulse of US microbusinesses. Moreover, 35% say they wouldn't even consider working for someone else. Read the full article at MarketingProfs

LinkedIn Report: What's in a (CEO's) Name?

Fri, 29 Apr 2011 13:00:00 GMT

Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices. Read the full article at MarketingProfs

Marketers Playing It Too Safe (Creatively)

Fri, 22 Apr 2011 13:00:00 GMT

In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group. Read the full article at MarketingProfs

LinkedIn Passes 100-Million Member Mark

Tue, 22 Mar 2011 23:00:00 GMT

LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality--44%--are based in the United States, LinkedIn said. In the past year, among the fastest-growing countries in terms of LinkedIn membership were Brazil, Mexico, India, ... Read the full article at MarketingProfs

Three Rules for the Small Business CEO

Tue, 1 Feb 2011 15:00:00 GMT

"At least once every day I consider replacing myself with a 'real' CEO," writes Ian Lurie at Conversation Marketing. "Then I could just be the nerd in the cave, writing and programming and SERPing and such." But&mdash;like many entrepreneurs who love their business passionately&mdash;Lurie never follows through on the threat. And ... Read the full article at MarketingProfs

Direct and Digital Marketing Jobs Rebounding in 1Q11

Thu, 20 Jan 2011 14:00:00 GMT

In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates. Read the full article at MarketingProfs

Branding in the Digital Age: How to Stop Wasting Money

Wed, 29 Dec 2010 16:30:00 GMT

Heads up: The age-old "sales funnel" metaphor&mdash;consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale&mdash;fails to capture the shifting nature of consumer engagement in the digital age, warns David C. Edelman in a recent article at the Harvard Business ... Read the full article at MarketingProfs

Holiday Office Parties Worth the Cost? Yes!

Fri, 26 Nov 2010 14:00:00 GMT

Despite tough economic times, holiday office parties are worth the price tag: 52% of surveyed advertising and marketing executives say the annual office party is a good investment, according to a survey by The Creative Group. Read the full article at MarketingProfs

Direct Marketers Facing Longer Unemployment

Wed, 25 Aug 2010 13:00:00 GMT

The job outlook for unemployed direct marketers has deteriorated sharply: The median length of unemployment among those actively seeking work is now 12.0 months, compared with 6.5 months reported a year earlier, according to a new survey from Bernhart Associates Executive Search, LLC. Read the full article at MarketingProfs