MarketingProfs Daily: Career Management

#SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded Content

Fri, 7 Jun 2013 14:00:00 GMT

What does Salesforce�s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? And can you really brand a mixtape? Skim for enlightenment! Read the full article at MarketingProfs

From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]

Thu, 6 Jun 2013 14:00:00 GMT

Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks--and an infographic--for making nine minutes a day work for you. Read the full article at MarketingProfs

Who Is Winning the Talent War in Social Media? [Infographic]

Tue, 4 Jun 2013 14:00:00 GMT

Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? (You'll be surprised.) Read the full article at MarketingProfs

Four Email Tips for Marketing Professionals

Mon, 3 Jun 2013 14:00:00 GMT

Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours of otherwise wasted time, and reduce your stress level. Read the full article at MarketingProfs

From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your Brand

Wed, 29 May 2013 14:00:00 GMT

Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into nine minutes to help you stand out, get noticed, and achieve your goals. Read the full article at MarketingProfs

Manage Your Marketing Career in 3D

Wed, 15 May 2013 14:00:00 GMT

Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career. Read the full article at MarketingProfs

LinkedIn: Revolutionizing the World of Recruiting [Infographic]

Mon, 29 Apr 2013 12:00:00 GMT

To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic. Read the full article at MarketingProfs

Seven Essential Skills for the Content Strategist

Thu, 18 Apr 2013 14:00:00 GMT

Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets. Read the full article at MarketingProfs

Managing Online Reputation: What to Listen for, and Where

Thu, 11 Apr 2013 14:00:00 GMT

The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead. Read the full article at MarketingProfs

Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next Job

Thu, 28 Mar 2013 14:00:00 GMT

Anticipation and planning improve your ability to effectively cope with emergencies such as a storm--or a career crisis--even when its timing is uncertain. Those who are always prepared for an unexpected job change are likely to suffer less than those who are caught by surprise. Read the full article at MarketingProfs

Solving Marketing Problems: Learn From Polya

Thu, 21 Mar 2013 14:00:00 GMT

The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief outline of those steps. Read the full article at MarketingProfs

Stop FUD From Paralyzing Your Marketing

Fri, 15 Mar 2013 14:00:00 GMT

Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what will work. That kind of FUD often stands in the way of necessary action. Read the full article at MarketingProfs

Social Media and Recruiting: Top Channels and Trends for 2013

Mon, 11 Mar 2013 13:00:00 GMT

Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those using social media for recruiting, LinkedIn was the most popular channel. Read the full article at MarketingProfs

The B2B Marketer's Guide to SXSW [Infographic]

Fri, 8 Mar 2013 14:30:00 GMT

On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places most relevant to them, Demandbase created this infographic. Read the full article at MarketingProfs

Marketing Budgets and Staffing Levels Rising Worldwide

Mon, 4 Mar 2013 14:00:00 GMT

The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading conditions, and staffing levels, registered a reading of 56.2 in February 2013, up from 53.8 a month earlier. Read the full article at MarketingProfs

Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively

Wed, 27 Feb 2013 15:00:00 GMT

If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn how to be the life of the party--not a wallflower or a party crasher. Here's how. Read the full article at MarketingProfs

Lessons From the Greatest Marketer of All Time... Expelled From Oxford

Fri, 22 Feb 2013 15:00:00 GMT

He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work. Read the full article at MarketingProfs

10 Lessons From Digital Pioneers on How To Become a Digital Success

Wed, 13 Feb 2013 15:00:00 GMT

If you could speak with the brains behind TED Talks videos, Google's Webmaster community, and my.barakobama.com--and 17 other digital pioneers, what might they advise? Probably not what you'd expect. Read the full article at MarketingProfs

How to Market Your Book: The Modern Book Tour

Wed, 13 Feb 2013 15:00:00 GMT

As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a whirlwind multicity book tour is now done mostly online: more efficient, yes, but also a lot of work! Read the full article at MarketingProfs

A Nine-Step Path to Personal Branding [Infographic]

Sat, 2 Feb 2013 15:00:00 GMT

Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the process in nine basic steps. Read the full article at MarketingProfs

11 Foolproof Ways to Ruin Your Presentation Slides [Slide Show]

Thu, 31 Jan 2013 15:00:00 GMT

The typos on the title slide and other errors in this slide show are intentional. Moreover, MarketingProfs sincerely implores you to not follow the advice herein as prescription. In fact, consider it proscription. Read the full article at MarketingProfs

Lead Generation Isn't Everything: You Need a Sales Rock Star!

Fri, 25 Jan 2013 15:00:00 GMT

Sure, marketing can generate leads--but leads, though necessary, aren't sufficient. You also need a sales rock star to convert those leads into sales. So, what qualities should your star have? Read the full article at MarketingProfs

The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

Thu, 24 Jan 2013 15:00:00 GMT

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created this "Path to Social Success in 2013" infographic. Read the full article at MarketingProfs

10 Personal Branding Trends for 2013 (Part 2)

Thu, 24 Jan 2013 15:00:00 GMT

In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends for you to include in your personal branding strategy to make you stand out and achieve your goals. Read the full article at MarketingProfs

Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes Drop

Wed, 23 Jan 2013 14:00:00 GMT

Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months held at 47%, up only 1 percentage point from the previous quarter, according to Bernhart Associates' Quarterly Employment Report. Read the full article at MarketingProfs