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<title>MarketingProfs Daily: Content</title>
<link>http://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2013 MarketingProfs, LLC</copyright>
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<title>Make Content Marketing Authentic: The Case of Customer Stories</title>
<link>http://www.marketingprofs.com/articles/2013/10952/make-content-marketing-authentic-customer-stories</link>
<description><![CDATA[Many see content marketing as just that--marketing. But smart marketers know that what they're delivering is a great story--so long as it's a true story, even if it's not perfect...  <a href="http://www.marketingprofs.com/articles/2013/10952/make-content-marketing-authentic-customer-stories">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 12 Jun 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10952/make-content-marketing-authentic-customer-stories</guid>
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<title>Content Marketing Sweetens the Mix [Infographic]</title>
<link>http://www.marketingprofs.com/chirp/2013/10939/content-marketing-sweetens-the-mix-infographic</link>
<description><![CDATA[How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic for details.  <a href="http://www.marketingprofs.com/chirp/2013/10939/content-marketing-sweetens-the-mix-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 11 Jun 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10939/content-marketing-sweetens-the-mix-infographic</guid>
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<title>Keyword Methodology: How to Jumpstart Your SEO Strategy</title>
<link>http://www.marketingprofs.com/articles/2013/10953/keyword-methodology-how-to-jumpstart-your-seo-strategy</link>
<description><![CDATA[You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy.  <a href="http://www.marketingprofs.com/articles/2013/10953/keyword-methodology-how-to-jumpstart-your-seo-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 11 Jun 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10953/keyword-methodology-how-to-jumpstart-your-seo-strategy</guid>
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<title>Five Killer Video Marketing Tips</title>
<link>http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips</link>
<description><![CDATA[No matter what you're selling or promoting, video should be a consideration. Technology is no longer a hurdle, but coming up with the right message, tone, and approach can be. Here's a brief intro to bring you up to speed.  <a href="http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 10 Jun 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips</guid>
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<title>The State of B2B Content Marketing [Infographic]</title>
<link>http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic</link>
<description><![CDATA[All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their content marketing budget in 2013.  <a href="http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Sat, 8 Jun 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic</guid>
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<title>13 'Secrets' to Engaging Your Blog Site Visitors</title>
<link>http://www.marketingprofs.com/articles/2013/10790/13-secrets-to-engaging-your-blog-site-visitors</link>
<description><![CDATA[You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans.  <a href="http://www.marketingprofs.com/articles/2013/10790/13-secrets-to-engaging-your-blog-site-visitors">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 7 Jun 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10790/13-secrets-to-engaging-your-blog-site-visitors</guid>
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<title>Top Five Tips for Making Content Work for Your Brand</title>
<link>http://www.marketingprofs.com/articles/2013/10788/top-five-tips-for-making-content-work-for-your-brand</link>
<description><![CDATA[Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you make content work for your brand?  <a href="http://www.marketingprofs.com/articles/2013/10788/top-five-tips-for-making-content-work-for-your-brand">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 5 Jun 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10788/top-five-tips-for-making-content-work-for-your-brand</guid>
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<title>How B2B Content Impacts Buying Decisions [Infographic]</title>
<link>http://www.marketingprofs.com/charts/2013/10888/how-b2b-content-impacts-buying-decisions-infographic</link>
<description><![CDATA[Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.  <a href="http://www.marketingprofs.com/charts/2013/10888/how-b2b-content-impacts-buying-decisions-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 4 Jun 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10888/how-b2b-content-impacts-buying-decisions-infographic</guid>
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<title>How to Use Content to Build Customer Loyalty and Retention</title>
<link>http://www.marketingprofs.com/articles/2013/10783/how-to-use-content-to-build-customer-loyalty-and-retention</link>
<description><![CDATA[Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.  <a href="http://www.marketingprofs.com/articles/2013/10783/how-to-use-content-to-build-customer-loyalty-and-retention">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 30 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10783/how-to-use-content-to-build-customer-loyalty-and-retention</guid>
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<title>Content Marketing: Beyond Gutenberg</title>
<link>http://www.marketingprofs.com/articles/2013/10780/content-marketing-beyond-gutenberg</link>
<description><![CDATA[Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.  <a href="http://www.marketingprofs.com/articles/2013/10780/content-marketing-beyond-gutenberg">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 28 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10780/content-marketing-beyond-gutenberg</guid>
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<title>Four Steps for Using Images in Your Brand's Social Strategy</title>
<link>http://www.marketingprofs.com/articles/2013/10779/four-steps-for-using-images-in-your-brands-social-strategy</link>
<description><![CDATA[As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are four practical ways to incorporate images into your social media marketing programs.  <a href="http://www.marketingprofs.com/articles/2013/10779/four-steps-for-using-images-in-your-brands-social-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 24 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10779/four-steps-for-using-images-in-your-brands-social-strategy</guid>
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<title>Five Tips to Emotionally Connect Readers to Your Writing</title>
<link>http://www.marketingprofs.com/articles/2013/10778/five-tips-to-emotionally-connect-readers-to-your-writing</link>
<description><![CDATA[Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to instantly transform an ordinary blog post into an empathetic work of art.  <a href="http://www.marketingprofs.com/articles/2013/10778/five-tips-to-emotionally-connect-readers-to-your-writing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 23 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10778/five-tips-to-emotionally-connect-readers-to-your-writing</guid>
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<title>How to Gauge the Power and Value of Your Content Marketing</title>
<link>http://www.marketingprofs.com/articles/2013/10775/how-to-gauge-the-power-and-value-of-your-content-marketing</link>
<description><![CDATA[Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the power of content and the value of your content marketing initiatives?  <a href="http://www.marketingprofs.com/articles/2013/10775/how-to-gauge-the-power-and-value-of-your-content-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 22 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10775/how-to-gauge-the-power-and-value-of-your-content-marketing</guid>
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<title>The Nitty-Gritty of Brand Story Power</title>
<link>http://www.marketingprofs.com/articles/2013/10773/the-nitty-gritty-of-brand-story-power</link>
<description><![CDATA[Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, and video as examples.  <a href="http://www.marketingprofs.com/articles/2013/10773/the-nitty-gritty-of-brand-story-power">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 20 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10773/the-nitty-gritty-of-brand-story-power</guid>
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<title>The State of Digital Content [Infographic]</title>
<link>http://www.marketingprofs.com/chirp/2013/10796/the-state-of-digital-content-infographic</link>
<description><![CDATA[In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.  <a href="http://www.marketingprofs.com/chirp/2013/10796/the-state-of-digital-content-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Sat, 18 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10796/the-state-of-digital-content-infographic</guid>
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<title>Wherefore Art Thou, J. Peterman? The Quest for Social Engagement</title>
<link>http://www.marketingprofs.com/articles/2013/10734/wherefore-art-thou-j-peterman-the-quest-for-social-engagement</link>
<description><![CDATA[J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base.  <a href="http://www.marketingprofs.com/articles/2013/10734/wherefore-art-thou-j-peterman-the-quest-for-social-engagement">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 17 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10734/wherefore-art-thou-j-peterman-the-quest-for-social-engagement</guid>
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<title>Seven Online Marketing Activities You Can Start Today</title>
<link>http://www.marketingprofs.com/articles/2013/10728/seven-online-marketing-activities-you-can-start-today</link>
<description><![CDATA[Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing.  <a href="http://www.marketingprofs.com/articles/2013/10728/seven-online-marketing-activities-you-can-start-today">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 10 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10728/seven-online-marketing-activities-you-can-start-today</guid>
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<title>#SocialSkim: Social Media This Week, Including a Content Marketing Children's Story</title>
<link>http://www.marketingprofs.com/chirp/2013/10741/socialskim-social-media-this-week-including-a-content-marketing-childrens-story</link>
<description><![CDATA[Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ...  <a href="http://www.marketingprofs.com/chirp/2013/10741/socialskim-social-media-this-week-including-a-content-marketing-childrens-story">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 10 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10741/socialskim-social-media-this-week-including-a-content-marketing-childrens-story</guid>
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<title>7 in 10 Adults Access Content From Newspaper Media Each Week</title>
<link>http://www.marketingprofs.com/charts/2013/10735/7-in-10-adults-access-content-from-newspaper-media-each-week</link>
<description><![CDATA[Most US adults--164 million (69%)--read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report.  <a href="http://www.marketingprofs.com/charts/2013/10735/7-in-10-adults-access-content-from-newspaper-media-each-week">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 10 May 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10735/7-in-10-adults-access-content-from-newspaper-media-each-week</guid>
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<title>Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift</title>
<link>http://www.marketingprofs.com/articles/2013/10727/seven-steps-you-can-take-to-capitalize-on-the-mobile-video-viewing-shift</link>
<description><![CDATA[Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy.  <a href="http://www.marketingprofs.com/articles/2013/10727/seven-steps-you-can-take-to-capitalize-on-the-mobile-video-viewing-shift">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10727/seven-steps-you-can-take-to-capitalize-on-the-mobile-video-viewing-shift</guid>
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<title>Build a Customer-Centric Marketing Automation Strategy</title>
<link>http://www.marketingprofs.com/articles/2013/10623/build-a-customer-centric-marketing-automation-strategy</link>
<description><![CDATA[The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way.  <a href="http://www.marketingprofs.com/articles/2013/10623/build-a-customer-centric-marketing-automation-strategy">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 1 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10623/build-a-customer-centric-marketing-automation-strategy</guid>
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<title>Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile</title>
<link>http://www.marketingprofs.com/articles/2013/10622/mobile-innovation-part-5-innovating-customer-experiences-through-mobile</link>
<description><![CDATA[Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.  <a href="http://www.marketingprofs.com/articles/2013/10622/mobile-innovation-part-5-innovating-customer-experiences-through-mobile">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 30 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10622/mobile-innovation-part-5-innovating-customer-experiences-through-mobile</guid>
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<title>Turbocharge Your Content Marketing Machine</title>
<link>http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine</link>
<description><![CDATA[Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy--and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth.  <a href="http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 29 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine</guid>
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<title>Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey</title>
<link>http://www.marketingprofs.com/charts/2013/10652/five-compelling-insights-from-hubspots-2013-state-of-inbound-marketing-survey</link>
<description><![CDATA[The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.  <a href="http://www.marketingprofs.com/charts/2013/10652/five-compelling-insights-from-hubspots-2013-state-of-inbound-marketing-survey">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 29 Apr 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10652/five-compelling-insights-from-hubspots-2013-state-of-inbound-marketing-survey</guid>
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<title>Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)</title>
<link>http://www.marketingprofs.com/articles/2013/10620/give-me-10-minutes-and-ill-make-you-an-seo-expert-kinda</link>
<description><![CDATA[Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.  <a href="http://www.marketingprofs.com/articles/2013/10620/give-me-10-minutes-and-ill-make-you-an-seo-expert-kinda">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 26 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10620/give-me-10-minutes-and-ill-make-you-an-seo-expert-kinda</guid>
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