<?xml version="1.0" encoding="ISO-8859-1"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://rss.marketingprofs.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
<channel>

<title>MarketingProfs Daily: Content</title>
<link>http://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2012 MarketingProfs, LLC</copyright>
<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://rss.marketingprofs.com/marketingprofs/content" /><feedburner:info uri="marketingprofs/content" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><item>
<title>Four Mistakes That Could Damage Your Online Reputation [Slide Show]</title>
<link>http://www.marketingprofs.com/pics/2012/7935/four-mistakes-that-could-damage-your-online-reputation-slide-show</link>
<description><![CDATA[To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation--and send customers straight to your competitors.  <a href="http://www.marketingprofs.com/pics/2012/7935/four-mistakes-that-could-damage-your-online-reputation-slide-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 17 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/pics/2012/7935/four-mistakes-that-could-damage-your-online-reputation-slide-show</guid>
</item>
<item>
<title>Why You Might Need a Brand Journalist to Tell Your Story</title>
<link>http://www.marketingprofs.com/short-articles/2584/why-you-might-need-a-brand-journalist-to-tell-your-story</link>
<description><![CDATA[Telling ordinary, made-up stories isn't what makes your content  marketing engaging for your customers and would-be customers. What  matters is telling interesting true stories that help your audience  understand your product, service, or business. So, to help your company  unearth real-life stories from within your organization, ...  <a href="http://www.marketingprofs.com/short-articles/2584/why-you-might-need-a-brand-journalist-to-tell-your-story">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 16 May 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2584/why-you-might-need-a-brand-journalist-to-tell-your-story</guid>
</item>
<item>
<title>Four Tips for Subject-Line Success</title>
<link>http://www.marketingprofs.com/short-articles/2564/four-tips-for-subject-line-success</link>
<description><![CDATA[Even experienced email marketers agonize over subject lines&amp;amp;mdash;polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's indifference and interest.
So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines ...  <a href="http://www.marketingprofs.com/short-articles/2564/four-tips-for-subject-line-success">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 16 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2564/four-tips-for-subject-line-success</guid>
</item>
<item>
<title>Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]</title>
<link>http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video</link>
<description><![CDATA[Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix.  <a href="http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 15 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video</guid>
</item>
<item>
<title>What Gardening Can Teach You About Keyword Plans</title>
<link>http://www.marketingprofs.com/short-articles/2565/what-gardening-can-teach-you-about-keyword-plans</link>
<description><![CDATA[What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to how much sun they need and how aerated the soil should be," writes Jenny Halasz at Search Engine Land. "You ...  <a href="http://www.marketingprofs.com/short-articles/2565/what-gardening-can-teach-you-about-keyword-plans">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 14 May 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2565/what-gardening-can-teach-you-about-keyword-plans</guid>
</item>
<item>
<title>Four Typical Weaknesses of Case Studies [Slide Show]</title>
<link>http://www.marketingprofs.com/pics/2012/7873/four-typical-weaknesses-of-case-studies-slide-show</link>
<description><![CDATA[Case studies are meant to satisfy every professional's voyeuristic impulse--each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they?  <a href="http://www.marketingprofs.com/pics/2012/7873/four-typical-weaknesses-of-case-studies-slide-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 10 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/pics/2012/7873/four-typical-weaknesses-of-case-studies-slide-show</guid>
</item>
<item>
<title>Newbie Blogger Blunders to Avoid</title>
<link>http://www.marketingprofs.com/short-articles/2583/newbie-blogger-blunders-to-avoid</link>
<description><![CDATA[You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, your blog isn't getting any comments or shares at all. What are you doing wrong?
Perhaps you're making some of the ...  <a href="http://www.marketingprofs.com/short-articles/2583/newbie-blogger-blunders-to-avoid">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 9 May 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2583/newbie-blogger-blunders-to-avoid</guid>
</item>
<item>
<title>Three Ways to Boost Email Marketing ROI</title>
<link>http://www.marketingprofs.com/short-articles/2563/three-ways-to-boost-email-marketing-roi</link>
<description><![CDATA[Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. 
"Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. 
So ...  <a href="http://www.marketingprofs.com/short-articles/2563/three-ways-to-boost-email-marketing-roi">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 9 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2563/three-ways-to-boost-email-marketing-roi</guid>
</item>
<item>
<title>Three Backlinking Mistakes to Avoid</title>
<link>http://www.marketingprofs.com/short-articles/2562/three-backlinking-mistakes-to-avoid</link>
<description><![CDATA[A strong SEO program relies on backlinks&amp;amp;mdash;links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy in an article at MarketingProfs. They "trigger local citations of your business and aid in deepening your local market penetration," ...  <a href="http://www.marketingprofs.com/short-articles/2562/three-backlinking-mistakes-to-avoid">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 7 May 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2562/three-backlinking-mistakes-to-avoid</guid>
</item>
<item>
<title>Social Media Top Channel for Sharing Curated Content</title>
<link>http://www.marketingprofs.com/charts/2012/7837/social-media-top-channel-for-sharing-curated-content</link>
<description><![CDATA[Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata.  <a href="http://www.marketingprofs.com/charts/2012/7837/social-media-top-channel-for-sharing-curated-content">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 7 May 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7837/social-media-top-channel-for-sharing-curated-content</guid>
</item>
<item>
<title>Arguments Against B2B Videos, and Six Tips for Making a Great One</title>
<link>http://www.marketingprofs.com/short-articles/2559/arguments-against-b2b-videos-and-six-tips-for-making-a-great-one</link>
<description><![CDATA[We all know it: There's nothing like a viral video to boost awareness and response. 
Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? 
Businesses have been slow to produce and post marketing videos for three key reasons, Chris Peterson notes in a post ...  <a href="http://www.marketingprofs.com/short-articles/2559/arguments-against-b2b-videos-and-six-tips-for-making-a-great-one">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 3 May 2012 15:30:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2559/arguments-against-b2b-videos-and-six-tips-for-making-a-great-one</guid>
</item>
<item>
<title>What Content Marketers Can Learn From Legendary Rock Bands</title>
<link>http://www.marketingprofs.com/short-articles/2581/what-content-marketers-can-learn-from-legendary-rock-bands</link>
<description><![CDATA[What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference&amp;amp;mdash;besides the obvious (fame and fortune)&amp;amp;mdash;is that successful bands are dedicated to both playing what the audience wants to hear and sharing ...  <a href="http://www.marketingprofs.com/short-articles/2581/what-content-marketers-can-learn-from-legendary-rock-bands">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 2 May 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2581/what-content-marketers-can-learn-from-legendary-rock-bands</guid>
</item>
<item>
<title>Five Ways to Market an Effective Online Video [Video]</title>
<link>http://www.marketingprofs.com/video/2012/7782/five-ways-to-market-an-effective-online-video</link>
<description><![CDATA[You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video.  <a href="http://www.marketingprofs.com/video/2012/7782/five-ways-to-market-an-effective-online-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 1 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/7782/five-ways-to-market-an-effective-online-video</guid>
</item>
<item>
<title>Software Companies Lead in Corporate Blogging</title>
<link>http://www.marketingprofs.com/charts/2012/7779/software-companies-lead-in-corporate-blogging</link>
<description><![CDATA[Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog.  <a href="http://www.marketingprofs.com/charts/2012/7779/software-companies-lead-in-corporate-blogging">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 1 May 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7779/software-companies-lead-in-corporate-blogging</guid>
</item>
<item>
<title>Take 10 Author Series: How to Win Big With Content Marketing</title>
<link>http://www.marketingprofs.com/marketing/online-seminars/438</link>
<description><![CDATA[Marketing strategist David Meerman Scott explores the implications of the "You are what you publish" mantra, then offers advice on producing good content regularly.  <a href="http://www.marketingprofs.com/marketing/online-seminars/438">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 1 May 2012 05:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/marketing/online-seminars/438</guid>
</item>
<item>
<title>Three SEO Don'ts Straight From Google</title>
<link>http://www.marketingprofs.com/short-articles/2553/three-seo-donts-straight-from-google</link>
<description><![CDATA[When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs because ... we actually help catalog information and pages; that in turn helps their search identify which pages make sense to ...  <a href="http://www.marketingprofs.com/short-articles/2553/three-seo-donts-straight-from-google">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 30 Apr 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2553/three-seo-donts-straight-from-google</guid>
</item>
<item>
<title>How to Curate Content That Your Audience Will Love</title>
<link>http://www.marketingprofs.com/short-articles/2573/how-to-curate-content-that-your-audience-will-love</link>
<description><![CDATA[Art museums inspire visitors by selecting for display&amp;amp;mdash;curating&amp;amp;mdash;meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of course). But how do you know what content to curate? The fine folks at Percolate have created a video (titled ...  <a href="http://www.marketingprofs.com/short-articles/2573/how-to-curate-content-that-your-audience-will-love">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Apr 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2573/how-to-curate-content-that-your-audience-will-love</guid>
</item>
<item>
<title>Three Email Copywriting Tips for Non-Pros</title>
<link>http://www.marketingprofs.com/short-articles/2542/three-email-copywriting-tips-for-non-pros</link>
<description><![CDATA[Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you&amp;amp;mdash;or someone on your overtaxed team&amp;amp;mdash;is trying to create effective messages without a solid knowledge of what works and what doesn't.
So, what must you know?
In a post at his blog, pro ...  <a href="http://www.marketingprofs.com/short-articles/2542/three-email-copywriting-tips-for-non-pros">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Apr 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2542/three-email-copywriting-tips-for-non-pros</guid>
</item>
<item>
<title>Five Key Elements of an Effective Online Video [Video]</title>
<link>http://www.marketingprofs.com/video/2012/7728/five-key-elements-of-an-effective-online-video</link>
<description><![CDATA[Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective online video.  <a href="http://www.marketingprofs.com/video/2012/7728/five-key-elements-of-an-effective-online-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 24 Apr 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/7728/five-key-elements-of-an-effective-online-video</guid>
</item>
<item>
<title>Five Tips for Writing Email Copy That Sells</title>
<link>http://www.marketingprofs.com/short-articles/2570/five-tips-for-writing-email-copy-that-sells</link>
<description><![CDATA[Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. "It's all about climbing inside the customer's head and mining for the words that will make that person buy your ...  <a href="http://www.marketingprofs.com/short-articles/2570/five-tips-for-writing-email-copy-that-sells">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 18 Apr 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2570/five-tips-for-writing-email-copy-that-sells</guid>
</item>
<item>
<title>Young 'Digital Natives' Switch Media Every Two Minutes</title>
<link>http://www.marketingprofs.com/charts/2012/7629/young-digital-natives-switch-media-every-two-minutes</link>
<description><![CDATA[Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc.  <a href="http://www.marketingprofs.com/charts/2012/7629/young-digital-natives-switch-media-every-two-minutes">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 12 Apr 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7629/young-digital-natives-switch-media-every-two-minutes</guid>
</item>
<item>
<title>Content Marketing Lessons From The Daily Show</title>
<link>http://www.marketingprofs.com/short-articles/2561/content-marketing-lessons-from-the-daily-show</link>
<description><![CDATA[The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered.  
In ...  <a href="http://www.marketingprofs.com/short-articles/2561/content-marketing-lessons-from-the-daily-show">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Apr 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2561/content-marketing-lessons-from-the-daily-show</guid>
</item>
<item>
<title>Five Must-Have Habits of Successful Video Marketers</title>
<link>http://www.marketingprofs.com/short-articles/2550/five-must-have-habits-of-successful-video-marketers</link>
<description><![CDATA[Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing." 
Among the tips in ...  <a href="http://www.marketingprofs.com/short-articles/2550/five-must-have-habits-of-successful-video-marketers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 4 Apr 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2550/five-must-have-habits-of-successful-video-marketers</guid>
</item>
<item>
<title>Does Your Business Need a Cloud Broker?</title>
<link>http://www.marketingprofs.com/short-articles/2507/does-your-business-need-a-cloud-broker</link>
<description><![CDATA[As a business moves its files to the cloud, the task of transitioning huge amounts of departmental data can become overwhelming for in-house IT personnel. "The challenge of managing multiple cloud providers and getting a diverse set of solutions such as CRM, B2B &amp;amp;hellip; and more to work together and ...  <a href="http://www.marketingprofs.com/short-articles/2507/does-your-business-need-a-cloud-broker">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 29 Mar 2012 15:30:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2507/does-your-business-need-a-cloud-broker</guid>
</item>
<item>
<title>Five Ways to Permanently Defeat Writer's Block</title>
<link>http://www.marketingprofs.com/short-articles/2549/five-ways-to-permanently-defeat-writers-block</link>
<description><![CDATA[You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled with dread, at your computer screen.
A blank page is the archenemy of anyone suffering from writer's block. What can fill ...  <a href="http://www.marketingprofs.com/short-articles/2549/five-ways-to-permanently-defeat-writers-block">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 28 Mar 2012 15:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2549/five-ways-to-permanently-defeat-writers-block</guid>
</item>
</channel>
</rss>

