MarketingProfs Daily: Customer Behavior

Four Outside-the-Box Ideas to Better Understand Customer Experience

Tue, 21 May 2013 14:00:00 GMT

In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too--with these outside-the-box ideas. Read the full article at MarketingProfs

The Hyperconnected Life [Infographic]

Tue, 21 May 2013 14:00:00 GMT

Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. Read the full article at MarketingProfs

The State of Digital Content [Infographic]

Sat, 18 May 2013 14:00:00 GMT

In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic. Read the full article at MarketingProfs

50% of Moms Would Engage With Brands on Facebook If Rewarded

Thu, 16 May 2013 13:00:00 GMT

Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. Read the full article at MarketingProfs

Average Value of a Facebook Brand Fan Increases 28%

Tue, 14 May 2013 13:00:00 GMT

The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. Read the full article at MarketingProfs

Email Open and Click-Through Rates: Benchmarks by Vertical

Mon, 13 May 2013 13:00:00 GMT

Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. Read the full article at MarketingProfs

7 in 10 Adults Access Content From Newspaper Media Each Week

Fri, 10 May 2013 13:00:00 GMT

Most US adults--164 million (69%)--read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report. Read the full article at MarketingProfs

How to Use Google Analytics to Increase E-Commerce Sales

Wed, 8 May 2013 14:00:00 GMT

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. Read the full article at MarketingProfs

Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]

Wed, 8 May 2013 13:00:00 GMT

Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study. Read the full article at MarketingProfs

Social Sharing Boosts Email Results [Infographic]

Tue, 7 May 2013 14:00:00 GMT

Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. Read the full article at MarketingProfs

Pinterest Brand Engagement: Best Days and Times to Pin

Tue, 7 May 2013 13:00:00 GMT

Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries. Read the full article at MarketingProfs

Moms More Likely to Use Social Media and Mobile, and to Shop Online

Mon, 6 May 2013 13:00:00 GMT

Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly--a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online. Read the full article at MarketingProfs

The App Arms Race: iOS vs. Android [Infographic]

Sat, 4 May 2013 14:00:00 GMT

The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic. Read the full article at MarketingProfs

How to Integrate Ratings and Reviews Into Your Social Marketing Programs

Fri, 3 May 2013 14:00:00 GMT

Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing. Read the full article at MarketingProfs

One-Third of Americans Regularly Listen to Online Radio

Fri, 3 May 2013 13:00:00 GMT

One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey. Read the full article at MarketingProfs

From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

Thu, 2 May 2013 14:00:00 GMT

Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world. Read the full article at MarketingProfs

10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel Companies

Thu, 2 May 2013 14:00:00 GMT

The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Read the full article at MarketingProfs

Build a Customer-Centric Marketing Automation Strategy

Wed, 1 May 2013 14:00:00 GMT

The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way. Read the full article at MarketingProfs

Broadcasters' Live Online Video Outpaces On-Demand

Wed, 1 May 2013 13:00:00 GMT

People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala. Read the full article at MarketingProfs

Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile

Tue, 30 Apr 2013 14:00:00 GMT

Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable. Read the full article at MarketingProfs

A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

Tue, 30 Apr 2013 14:00:00 GMT

To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. Read the full article at MarketingProfs

#SocialSkim: Social Media This Week, Including a PowerPoint Alternative

Fri, 26 Apr 2013 14:00:00 GMT

Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on. Read the full article at MarketingProfs

Online Video: 39B Watched, Ad Views Surpass 13B for First Time

Fri, 26 Apr 2013 14:00:00 GMT

Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week. Read the full article at MarketingProfs

Four Tips for Building Fail-Proof Buyer Personas

Thu, 25 Apr 2013 14:00:00 GMT

Whether you think it, believe it, or discard it... the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is key, but every smart marketer knows that standard demographics just won't cut it anymore. Read the full article at MarketingProfs

Mobile Minute [Video]: Are Smart Watches a Smart Move?

Thu, 25 Apr 2013 14:00:00 GMT

Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches? Read the full article at MarketingProfs