MarketingProfs Daily: Customer Behavior

Four Tips for Subject-Line Success

Wed, 16 May 2012 14:00:00 GMT

Even experienced email marketers agonize over subject lines&mdash;polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's indifference and interest. So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines ... Read the full article at MarketingProfs

Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]

Tue, 15 May 2012 14:00:00 GMT

Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix. Read the full article at MarketingProfs

Google+ Gaining Ground With Brands and Consumers

Mon, 14 May 2012 13:00:00 GMT

Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months ... Read the full article at MarketingProfs

How to Be a Pinterest Superstar: Advice From a Mom-Blogging Virtuoso

Fri, 11 May 2012 17:00:00 GMT

We've shared how-to's about Pinterest from a brand perspective, but its biggest users are women (especially mums!) who have a super-useful perspective on how to maximize this powerful visual network. Here's an abridged version of MomAdvice's tips on becoming a Pinterest superstar. (We highly recommend reading the full article because it includes ... Read the full article at MarketingProfs

Social Media Influences Moms' Purchasing Decisions

Fri, 11 May 2012 13:00:00 GMT

Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via social media (42% vs. ... Read the full article at MarketingProfs

Brands' Posts Rival Friends' in Social Media Influence

Tue, 8 May 2012 13:00:00 GMT

Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information. Read the full article at MarketingProfs

Best Day to Publish Facebook Content? It Depends

Mon, 30 Apr 2012 13:00:00 GMT

Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers. Read the full article at MarketingProfs

Four Worthy Marketing Lessons From Kickstarter

Fri, 27 Apr 2012 17:00:00 GMT

From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've seen, and its project success rate is a whopping 43%. How can that help you? Eloqua has compiled five marketing lessons ... Read the full article at MarketingProfs

On-the-Go Execs Use News, Weather Apps Most

Fri, 27 Apr 2012 13:00:00 GMT

More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according to a survey from Doremus and the Financial Times. Read the full article at MarketingProfs

Age, Not Gender, Drives Most Social Media Use

Mon, 23 Apr 2012 13:00:00 GMT

Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. Facebook, in other words, is not the norm, Netpop found. Read the full article at MarketingProfs

Keeping Loyal Customers Loyal

Wed, 18 Apr 2012 14:00:00 GMT

"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do you encourage their ongoing patronage, and invite them to explore additional products or services? That's where loyalty programs come into ... Read the full article at MarketingProfs

The Importance of 'Free'

Tue, 17 Apr 2012 14:00:00 GMT

When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out of four shoppers cited 'free shipping' as the factor that would get them to purchase, and the second most common ... Read the full article at MarketingProfs

Six Tips for Managing Facebook Brand Timeline Pages

Fri, 13 Apr 2012 17:00:00 GMT

We have updated you on some of the major changes to Facebook&rsquo;s Brand Timeline pages. Now that you feel more familiar with the medium, it&rsquo;s time for your Community Manager to step in and do her due diligence. (Don&rsquo;t have one of those yet? Here are tips for hiring one!) Social ... Read the full article at MarketingProfs

Facebook and Instagram: The Data Behind the Photo Op

Fri, 13 Apr 2012 13:00:00 GMT

On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already been increasing steadily over the previous 24-week period, reaching 3.8 million visits as of April 7, over 55 times the ... Read the full article at MarketingProfs

Young 'Digital Natives' Switch Media Every Two Minutes

Thu, 12 Apr 2012 13:00:00 GMT

Digital Natives, consumers who grew up with mobile technology, subconsciously move between devices and media platforms (e.g., TV, tablets, and smartphones) far more frequently than Digital Immigrants, those who learned about mobile technology in their adult lives, according to a study by Time Inc. Read the full article at MarketingProfs

Why Inactive Subscribers Might Be Just Fine

Wed, 11 Apr 2012 14:00:00 GMT

According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is normal activity," he tells Ken Magill in an interview at the Magill Report. "Inactivity is the default position for consumers. ... Read the full article at MarketingProfs

Portable Purchasing: Trends in Shopping via Tablets, Smartphones

Wed, 11 Apr 2012 13:00:00 GMT

Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same, according to a new survey by Local Corporation ... Read the full article at MarketingProfs

Getting Customers to Talk About Your Product BEFORE They Get It

Tue, 10 Apr 2012 14:00:00 GMT

"One can hardly deny that online testimonials are valuable, but those generally come after the sale," writes Kimberly Smith at MarketingProfs. "What if you could start that engine earlier by introducing a social component while customers are still excitedly anticipating the arrival of their new purchases?" San Francisco's Rickshaw Bagworks ... Read the full article at MarketingProfs

Pinterest Now No. 3 US Social Network, Surpasses LinkedIn

Tue, 10 Apr 2012 13:00:00 GMT

Pinterest is now the third most popular social networking site in the US, behind Facebook and Twitter, according to a new report by Experian Hitwise. Web traffic to Pinterest surged 50% from January to February of 2012, enabling the invitation-only site to overtake LinkedIn, Tagged, and Google+ in total monthly ... Read the full article at MarketingProfs

Five Steps to Improved Local Search ROI

Mon, 9 Apr 2012 17:00:00 GMT

"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at MarketingProfs. And with good reason. Consider the ROI of a local search campaign that Schepke's company implemented for an international hotelier: ... Read the full article at MarketingProfs

Email Content Still Most Likely to Influence Buying Decisions

Mon, 9 Apr 2012 13:00:00 GMT

Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered ... Read the full article at MarketingProfs

Facebook 'Like' Patterns Akin to Email Opt-In's

Mon, 2 Apr 2012 13:00:00 GMT

People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, according to a new survey from Constant Contact and Chadwick Martin Bailey. Read the full article at MarketingProfs

Three Key Changes to Facebook's Brand Timeline Pages

Fri, 30 Mar 2012 17:00:00 GMT

In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things marketers must know about the new Pages. Here are three changes to note: Improved look and feel. Now, as with ... Read the full article at MarketingProfs

Four Rules for Creating Insightful Personas [Slide Show]

Thu, 29 Mar 2012 14:00:00 GMT

Though buyer personas loaded with biographical details might help salespeople manage relationships, they don't really help marketers segment and target B2B leads. To get the most marketing bang from your buyer persona buck, buyer personas must do four things. Read the full article at MarketingProfs

The Importance of a Welcome Campaign

Wed, 28 Mar 2012 14:00:00 GMT

When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of course not. But, notes Kim Roman at Marketing Automation Times, that's exactly how new subscribers feel when your email program ... Read the full article at MarketingProfs