MarketingProfs Daily: Customer Relationships

Four Mistakes That Could Damage Your Online Reputation [Slide Show]

Thu, 17 May 2012 14:00:00 GMT

To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation--and send customers straight to your competitors. Read the full article at MarketingProfs

Four Tips for Subject-Line Success

Wed, 16 May 2012 14:00:00 GMT

Even experienced email marketers agonize over subject lines&mdash;polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's indifference and interest. So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines ... Read the full article at MarketingProfs

How Well Do You Know Your Customers?

Tue, 8 May 2012 14:00:00 GMT

You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So what did you get wrong? Results from a Pitney Bowes survey of 6,000 respondents from France, Germany, the UK, and ... Read the full article at MarketingProfs

Small Businesses Gearing Up for Mobile Marketing, Slowly

Thu, 3 May 2012 13:00:00 GMT

Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses haven't embraced mobile marketing yet. Read the full article at MarketingProfs

What Content Marketers Can Learn From Legendary Rock Bands

Wed, 2 May 2012 15:00:00 GMT

What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference&mdash;besides the obvious (fame and fortune)&mdash;is that successful bands are dedicated to both playing what the audience wants to hear and sharing ... Read the full article at MarketingProfs

Four Worthy Marketing Lessons From Kickstarter

Fri, 27 Apr 2012 17:00:00 GMT

From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've seen, and its project success rate is a whopping 43%. How can that help you? Eloqua has compiled five marketing lessons ... Read the full article at MarketingProfs

Three Tips for Keeping Customers Happy With Stellar Service [Slide Show]

Thu, 26 Apr 2012 14:00:00 GMT

Happy customers are your best customers. They spread the word about you, and give you repeat business. Learn the key traits customer-focused companies possess that keep customers happy--and coming back for more. Read the full article at MarketingProfs

Three Email Copywriting Tips for Non-Pros

Wed, 25 Apr 2012 14:00:00 GMT

Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you&mdash;or someone on your overtaxed team&mdash;is trying to create effective messages without a solid knowledge of what works and what doesn't. So, what must you know? In a post at his blog, pro ... Read the full article at MarketingProfs

Customer Experience Initiatives Lack Proven ROI Value

Wed, 25 Apr 2012 13:00:00 GMT

Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove or cannot measure the return on investment (ROI) from customer experience management (CEM) initiatives. Read the full article at MarketingProfs

Keeping Loyal Customers Loyal

Wed, 18 Apr 2012 14:00:00 GMT

"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do you encourage their ongoing patronage, and invite them to explore additional products or services? That's where loyalty programs come into ... Read the full article at MarketingProfs

Email Campaign Volumes Surge, Open Rates Stronger

Tue, 17 Apr 2012 13:00:00 GMT

Email campaign volumes and open rates improved in the fourth quarter of 2011: Average email volumes per client grew 21.0% over levels recorded a year earlier, while open rates increased 12.2% year over year, according to a report by Epsilon and the Direct Marketing Association's Email Experience Council. Read the full article at MarketingProfs

Six Tips for Managing Facebook Brand Timeline Pages

Fri, 13 Apr 2012 17:00:00 GMT

We have updated you on some of the major changes to Facebook&rsquo;s Brand Timeline pages. Now that you feel more familiar with the medium, it&rsquo;s time for your Community Manager to step in and do her due diligence. (Don&rsquo;t have one of those yet? Here are tips for hiring one!) Social ... Read the full article at MarketingProfs

Why Inactive Subscribers Might Be Just Fine

Wed, 11 Apr 2012 14:00:00 GMT

According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is normal activity," he tells Ken Magill in an interview at the Magill Report. "Inactivity is the default position for consumers. ... Read the full article at MarketingProfs

Five Steps to Improved Local Search ROI

Mon, 9 Apr 2012 17:00:00 GMT

"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at MarketingProfs. And with good reason. Consider the ROI of a local search campaign that Schepke's company implemented for an international hotelier: ... Read the full article at MarketingProfs

Email Content Still Most Likely to Influence Buying Decisions

Mon, 9 Apr 2012 13:00:00 GMT

Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered ... Read the full article at MarketingProfs

Five Twitter Tips for B2B Marketers

Fri, 6 Apr 2012 17:00:00 GMT

B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.) But here's some good news: Social Media B2B&mdash;a great resource for B2B strategists&mdash;has made life a little easier for cautious B2B socializers by publishing 10 Tweetable Twitter Tips for B2B ... Read the full article at MarketingProfs

Four Steps to Take When You Lose a Big Client

Thu, 5 Apr 2012 15:30:00 GMT

Sometimes rotten things happen to good B2B companies&mdash;such as when a major client drops you during an economic downturn. (Sound familiar?) But every crisis carries a few good lessons with it, not the least of which is simply learning how to cope with a similar situation in the future. Writing at the ... Read the full article at MarketingProfs

Facebook, Twitter Top List for Social Spending Growth

Wed, 4 Apr 2012 13:00:00 GMT

More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group. Read the full article at MarketingProfs

Facebook 'Like' Patterns Akin to Email Opt-In's

Mon, 2 Apr 2012 13:00:00 GMT

People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, according to a new survey from Constant Contact and Chadwick Martin Bailey. Read the full article at MarketingProfs

Only One-Half of Brands Can Identify Their Most Loyal Customers

Fri, 30 Mar 2012 13:00:00 GMT

Despite the high cost of acquiring new customers (vs. retaining current ones), only one-half (49.6%) of surveyed marketing executives say they know who their most loyal customers are and how best to reach out to them, according to new study by Acxiom and Loyalty 360. Read the full article at MarketingProfs

The Importance of a Welcome Campaign

Wed, 28 Mar 2012 14:00:00 GMT

When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of course not. But, notes Kim Roman at Marketing Automation Times, that's exactly how new subscribers feel when your email program ... Read the full article at MarketingProfs

Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]

Sat, 24 Mar 2012 15:00:00 GMT

When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that sense, newly ascendant social network Pinterest has much to offer marketers. Read the full article at MarketingProfs

Five Apps to Build Facebook Fan Engagement

Fri, 23 Mar 2012 17:00:00 GMT

Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to yourself and maximize that target's engagement? The Social Media Examiner has collected 10 great apps for building community on Facebook. ... Read the full article at MarketingProfs

How to Build Email Lists With Social Media

Wed, 21 Mar 2012 14:00:00 GMT

Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done. "[E]ven your most dedicated fans and followers will likely not read many of your [tweets]," Chris Watland warns us in an article at MarketingProfs. "The chronological layout of Twitter timelines, ... Read the full article at MarketingProfs

Five Tips for Mobilizing LinkedIn Mobile for Social

Fri, 16 Mar 2012 17:00:00 GMT

These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users&mdash;particularly professionals&mdash;to hit the 'net from wherever they may be. So how do you maximize LinkedIn Mobile for your own social purposes? Here are five tips ... Read the full article at MarketingProfs