MarketingProfs Daily: Email Marketing

Marketing Automation: The Need for a Behavior-Based Program

Thu, 13 Jun 2013 14:00:00 GMT

Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of the sales process. How? Here are a few steps in the journey toward a buyer-centric marketing automation strategy. Read the full article at MarketingProfs

Marketers Undervalue Email, Overvalue Personalization

Wed, 12 Jun 2013 13:00:00 GMT

Gaps exist in digital marketers� perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report by the Economist Intelligence Unit and Lyris. Read the full article at MarketingProfs

Email Volume and Open Rates Up: Benchmark Report

Mon, 10 Jun 2013 13:00:00 GMT

Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by Experian Marketing Services. Read the full article at MarketingProfs

Four Email Tips for Marketing Professionals

Mon, 3 Jun 2013 14:00:00 GMT

Little attention has been paid to the importance of being better at receiving and processing email. So, here are my tips to help you process email more efficiently, free up hours of otherwise wasted time, and reduce your stress level. Read the full article at MarketingProfs

The Impact of Contests on Email Leads [Infographic]

Wed, 29 May 2013 13:00:00 GMT

Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe. Read the full article at MarketingProfs

50% of Moms Would Engage With Brands on Facebook If Rewarded

Thu, 16 May 2013 13:00:00 GMT

Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report. Read the full article at MarketingProfs

Email Open and Click-Through Rates: Benchmarks by Vertical

Mon, 13 May 2013 13:00:00 GMT

Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. Read the full article at MarketingProfs

Social Sharing Boosts Email Results [Infographic]

Tue, 7 May 2013 14:00:00 GMT

Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. Read the full article at MarketingProfs

Three Powerful Ways to Measure the Impact of Your Email Marketing

Mon, 6 May 2013 14:00:00 GMT

Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing--and opportunities for continuous improvement--will go undetected. Read the full article at MarketingProfs

Build a Customer-Centric Marketing Automation Strategy

Wed, 1 May 2013 14:00:00 GMT

The if-then logic of the marketing automation process can lead to a snarl of over-communication, with only a loose relevance to the recipient's true interests and needs. It doesn't have to be that way. Read the full article at MarketingProfs

Big Data: What It Is, Why It's Important [Infographic]

Tue, 23 Apr 2013 14:00:00 GMT

The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance. Read the full article at MarketingProfs

Is Your Email Subject Line Creative... or Deceptive?

Fri, 19 Apr 2013 14:00:00 GMT

So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)? Read the full article at MarketingProfs

Six Reasons Your Website Will Fail

Fri, 12 Apr 2013 14:00:00 GMT

Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online. Read the full article at MarketingProfs

Email Opens on Mobile Devices Close to Tipping Point

Thu, 11 Apr 2013 13:00:00 GMT

Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or tablet), up from 27% a year earlier. Read the full article at MarketingProfs

Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]

Tue, 9 Apr 2013 14:00:00 GMT

Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences ... Read the full article at MarketingProfs

Gen-Z Trusts Mobile, Social Content More Than Other Generations Do

Thu, 4 Apr 2013 13:00:00 GMT

Members of Generation Z, those now age 18-23, tend to be indiscriminate with their media choices and are more likely than other generations to embrace and trust online communications such as social and mobile media and email, according to a report by Forrester Research. Read the full article at MarketingProfs

7 in 10 Smartphone Owners Access Facebook via Their Device

Wed, 3 Apr 2013 13:00:00 GMT

Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of ... Read the full article at MarketingProfs

The Magic Behind the Curtain: Marketing Automation [Infographic]

Sat, 30 Mar 2013 14:00:00 GMT

How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business. Read the full article at MarketingProfs

Landing Page Optimization Is Not a Strategy, CXO Is

Thu, 21 Mar 2013 14:00:00 GMT

Landing pages aren't dead--or even unimportant--but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience. Read the full article at MarketingProfs

Email Volume Up 5%; Opens Highest on Saturdays, Sundays

Tue, 19 Mar 2013 13:00:00 GMT

Email volume increased 5.4% in the fourth quarter of 2012 vs. the same period a year earlier, though volume levels varied dramatically by industry, according to the Experian Marketing Services 2012 Q4 email benchmark report, which also found that email open rates were on average highest on Saturdays and Sundays. Read the full article at MarketingProfs

Small Business Marketing: Top Tools for Finding and Keeping Customers

Tue, 12 Mar 2013 13:00:00 GMT

Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting new customers, according to a survey from Constant Contact. Read the full article at MarketingProfs

Personalized Marketing Drives Buyer Readiness and Sales

Tue, 5 Mar 2013 14:00:00 GMT

Cross-channel, customer-centric marketing--the practice of tailoring offers and promotions to consumers across multiple touch points based on their past shopping or browsing experiences--seems to increase buyer readiness, engagement, and sales activity, according to a study by MyBuys and the e-tailing group. Read the full article at MarketingProfs

Want Effective Calls to Action? Use 'Action Trains'

Fri, 1 Mar 2013 15:00:00 GMT

The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier--especially if you use "action trains." Read the full article at MarketingProfs

How to Gain Subscribers Without Buying Email Lists

Thu, 28 Feb 2013 15:00:00 GMT

Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead. Read the full article at MarketingProfs

Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 13-15)

Wed, 27 Feb 2013 15:00:00 GMT

The final installment in this series answers three questions: What are the keys to successful nurture campaigns? What's an example of a typical nurture sequence? How do I select a marketing automation vendor? Read the full article at MarketingProfs