MarketingProfs Daily: Email Marketing

Four Tips for Subject-Line Success

Wed, 16 May 2012 14:00:00 GMT

Even experienced email marketers agonize over subject lines&mdash;polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's indifference and interest. So how do you get recipients to open your messages? In this post at Mass Transmit, Anthony Schneider outlines ... Read the full article at MarketingProfs

Three Ways to Boost Email Marketing ROI

Wed, 9 May 2012 14:00:00 GMT

Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. So ... Read the full article at MarketingProfs

Social Media Top Channel for Sharing Curated Content

Mon, 7 May 2012 13:00:00 GMT

Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata. Read the full article at MarketingProfs

An Email Metrics Primer for the Novice

Wed, 2 May 2012 14:00:00 GMT

In a post at the Vision6 blog, Belinda Walsh admits to the thrill she gets from metrics. "My colleagues will tell you they hear my gasps of excitement on a regular basis when I am strolling through Google analytics and come across something of note," she explains. But analytics fanatics ... Read the full article at MarketingProfs

Three Email Copywriting Tips for Non-Pros

Wed, 25 Apr 2012 14:00:00 GMT

Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you&mdash;or someone on your overtaxed team&mdash;is trying to create effective messages without a solid knowledge of what works and what doesn't. So, what must you know? In a post at his blog, pro ... Read the full article at MarketingProfs

Five Tips for Writing Email Copy That Sells

Wed, 18 Apr 2012 15:00:00 GMT

Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. "It's all about climbing inside the customer's head and mining for the words that will make that person buy your ... Read the full article at MarketingProfs

Keeping Loyal Customers Loyal

Wed, 18 Apr 2012 14:00:00 GMT

"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog. So how do you encourage their ongoing patronage, and invite them to explore additional products or services? That's where loyalty programs come into ... Read the full article at MarketingProfs

B2B Companies Ramping Up Data-Driven Marketing

Wed, 18 Apr 2012 13:00:00 GMT

B2B marketers recognize the need for a data-driven approach to marketing and fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a survey from Pardot. Read the full article at MarketingProfs

Email Campaign Volumes Surge, Open Rates Stronger

Tue, 17 Apr 2012 13:00:00 GMT

Email campaign volumes and open rates improved in the fourth quarter of 2011: Average email volumes per client grew 21.0% over levels recorded a year earlier, while open rates increased 12.2% year over year, according to a report by Epsilon and the Direct Marketing Association's Email Experience Council. Read the full article at MarketingProfs

Why Inactive Subscribers Might Be Just Fine

Wed, 11 Apr 2012 14:00:00 GMT

According to conventional wisdom, if email subscribers remain inactive for at least one year, it's best to remove them from your list. But Dela Quist takes a contrarian view. "Inactivity is normal activity," he tells Ken Magill in an interview at the Magill Report. "Inactivity is the default position for consumers. ... Read the full article at MarketingProfs

Email Content Still Most Likely to Influence Buying Decisions

Mon, 9 Apr 2012 13:00:00 GMT

Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email from a brand, more than three times the percentage of people who have purchased in response to a message delivered ... Read the full article at MarketingProfs

Four Tips for a Successful Call to Action [Slide Show]

Thu, 5 Apr 2012 14:00:00 GMT

Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you need a compelling call to action. Read the full article at MarketingProfs

Video Email Marketing Boosts CTR, Purchasing Behaviors

Thu, 5 Apr 2012 13:00:00 GMT

Online video has moved to the mainstream: 81% of senior marketing executives now use online video content in their marketing programs, up from the 70% who did so a year earlier, according to a report by the Web Video Marketing Council (WVMC) and Flimp Media. Read the full article at MarketingProfs

Four Mobile Email Myths You Need to Bust Right Now

Wed, 4 Apr 2012 14:00:00 GMT

"With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's baloney." In the latter category is the notion that teenagers are the only ones reading email on mobile devices. Not true, ... Read the full article at MarketingProfs

Email Preferred Over Texting for Brand Offers, Promos

Tue, 3 Apr 2012 13:00:00 GMT

Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey from Ipsos OTX and Ipsos Global @dvisor. Similarly, most business professionals prefer email over text messages when receiving promotional offers ... Read the full article at MarketingProfs

Facebook 'Like' Patterns Akin to Email Opt-In's

Mon, 2 Apr 2012 13:00:00 GMT

People want great offers. That's the primary reason they opt in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, according to a new survey from Constant Contact and Chadwick Martin Bailey. Read the full article at MarketingProfs

The Importance of a Welcome Campaign

Wed, 28 Mar 2012 14:00:00 GMT

When you invite new friends to your house, do you assume they'll find a way in, forage for food, and entertain themselves while you're somewhere else doing something else? Of course not. But, notes Kim Roman at Marketing Automation Times, that's exactly how new subscribers feel when your email program ... Read the full article at MarketingProfs

B2C Email Delivery Rates Down Sharply, B2B Up

Thu, 22 Mar 2012 13:00:00 GMT

Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, from 80% six months earlier, according to a report by Return Path. Read the full article at MarketingProfs

How to Build Email Lists With Social Media

Wed, 21 Mar 2012 14:00:00 GMT

Using social networks like Facebook and Twitter to grow your email list might be a task that's easier said than done. "[E]ven your most dedicated fans and followers will likely not read many of your [tweets]," Chris Watland warns us in an article at MarketingProfs. "The chronological layout of Twitter timelines, ... Read the full article at MarketingProfs

B2B Marketing Tactics Not Driving Enough Sales Leads

Tue, 20 Mar 2012 13:00:00 GMT

Some 61% of B2B marketers say generating more leads is their biggest marketing challenge in 2012; however, nearly two-thirds say their marketing mix does not meet sales pipeline demands (32%) or they are unsure of whether their marketing mix is effective (31%), according to a new report by BtoB Online ... Read the full article at MarketingProfs

Small Merchants Embracing Facebook Commerce

Mon, 19 Mar 2012 13:00:00 GMT

With some 845 million monthly active users, Facebook is becoming a vibrant e-commerce platform for more than 100,000 small merchants who actively promote and sell products via Facebook storefronts, according to a study by Payvment. Read the full article at MarketingProfs

Seven Trends That Are Changing Email Marketing (and What to Do About Them)

Thu, 15 Mar 2012 05:00:00 GMT

If you're ready to overhaul your email marketing strategy and you're looking for help navigating the ever-changing email waters, this guide is for you. Read the full article at MarketingProfs

Five Tips for Creating a Productive Subscriber Experience

Wed, 14 Mar 2012 14:00:00 GMT

"[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or RSVP." So how do you consistently encourage subscribers to take action without turning them off? "From the email itself to the ... Read the full article at MarketingProfs

Brands Not Capturing the Benefits of Big Data Marketing

Wed, 14 Mar 2012 13:00:00 GMT

Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not effectively enough, according to a report by the Columbia Business School's Center on Global Brand Leadership and the New York ... Read the full article at MarketingProfs

Who Defines Spam and Why It Matters

Wed, 7 Mar 2012 15:00:00 GMT

Following the letter of the CAN-SPAM law will keep your company out of trouble with the government&mdash;but woe betide any email marketer who thinks these minimal standards will satisfy ISPs and webmail services. "Does compliance with anti-spam law confer immunity from being filtered, marked or even perceived as spam?" asks Mark ... Read the full article at MarketingProfs