MarketingProfs Daily: General Management

Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

Fri, 17 May 2013 14:00:00 GMT

J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base. Read the full article at MarketingProfs

Four Steps to Ensuring Your Strategy Achieves Results

Thu, 16 May 2013 14:00:00 GMT

Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips. Read the full article at MarketingProfs

Manage Your Marketing Career in 3D

Wed, 15 May 2013 14:00:00 GMT

Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot to manual mode and deliberately manage your career. Read the full article at MarketingProfs

4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]

Wed, 15 May 2013 13:00:00 GMT

Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report. Read the full article at MarketingProfs

How to Properly Close the Loop... and the Sale

Tue, 14 May 2013 14:00:00 GMT

First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. Here are three tips for success on that first call. Read the full article at MarketingProfs

When Did Social Media Lose Its Way? [Infographic]

Tue, 14 May 2013 14:00:00 GMT

In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots. Read the full article at MarketingProfs

Four Foundational Elements of Marketing Analytics Success

Mon, 13 May 2013 14:00:00 GMT

A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant investment in four foundational areas to ensure analytics success. Here's a look at each area. Read the full article at MarketingProfs

A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]

Sat, 11 May 2013 14:00:00 GMT

How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s. Read the full article at MarketingProfs

Seven Online Marketing Activities You Can Start Today

Fri, 10 May 2013 14:00:00 GMT

Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing. Read the full article at MarketingProfs

How to Use Google Analytics to Increase E-Commerce Sales

Wed, 8 May 2013 14:00:00 GMT

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. Read the full article at MarketingProfs

Social Sharing Boosts Email Results [Infographic]

Tue, 7 May 2013 14:00:00 GMT

Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic. Read the full article at MarketingProfs

SMBs Embracing Mobile Devices

Tue, 30 Apr 2013 13:00:00 GMT

Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact, according to a survey by Sage North America. Read the full article at MarketingProfs

Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

Mon, 29 Apr 2013 13:00:00 GMT

The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot. Read the full article at MarketingProfs

LinkedIn: Revolutionizing the World of Recruiting [Infographic]

Mon, 29 Apr 2013 12:00:00 GMT

To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic. Read the full article at MarketingProfs

Marketing Training: How to Make E-Learning Effective

Thu, 25 Apr 2013 14:00:00 GMT

When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it. Read the full article at MarketingProfs

Big Data: What It Is, Why It's Important [Infographic]

Tue, 23 Apr 2013 14:00:00 GMT

The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance. Read the full article at MarketingProfs

The Importance and ROI of Events: Marketers Still Face Challenges

Tue, 23 Apr 2013 10:00:00 GMT

Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives--lacking visibility into the conversion pipeline--don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI). Read the full article at MarketingProfs

The Women of Social Media: Digital Influencer Study [Infographic]

Sat, 20 Apr 2013 14:00:00 GMT

Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. Read the full article at MarketingProfs

Seven Tips for Managing Communications on the Go

Thu, 18 Apr 2013 14:00:00 GMT

Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features. Read the full article at MarketingProfs

Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity

Thu, 18 Apr 2013 14:00:00 GMT

Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership impede an organization from using Big Data to its full potential. Read the full article at MarketingProfs

Sales and Marketing at War: The Game of Thrones [Infographic]

Tue, 16 Apr 2013 14:00:00 GMT

Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing. Read the full article at MarketingProfs

Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]

Sat, 13 Apr 2013 14:30:00 GMT

As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them. Read the full article at MarketingProfs

Managing Online Reputation: What to Listen for, and Where

Thu, 11 Apr 2013 14:00:00 GMT

The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up on mainstream media within hours. It pays to plan ahead. Read the full article at MarketingProfs

Want to Slash 50% Off Your Marketing Budget? Try Being Nice...

Wed, 10 Apr 2013 14:00:00 GMT

In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the rules to yourself. Win at all costs. No matter who or what you have to trample. But not anymore... Read the full article at MarketingProfs

Big Disconnect: Only 12% Implementing Big Data Strategy

Mon, 8 Apr 2013 13:00:00 GMT

Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia. Read the full article at MarketingProfs