MarketingProfs Daily: Market Research

Market Research Spend Forecast to Rebound in 2012

Fri, 9 Mar 2012 14:00:00 GMT

Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and businesses increase marketing budgets. Read the full article at MarketingProfs

2012 Content Marketing Benchmarks, Budgets, and Trends

Mon, 5 Dec 2011 13:30:00 GMT

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ... Read the full article at MarketingProfs

Most Marketers Monitor Social Media, Few Fully Satisfied

Thu, 18 Aug 2011 13:00:00 GMT

Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied with their social monitoring tools, according to a survey from Web Liquid. Read the full article at MarketingProfs

IT Pros Value Thought-Leadership Vendor Content

Tue, 2 Aug 2011 13:00:00 GMT

Fully two-thirds (67%) of North American information technology (IT) professionals say they find vendor-produced content such as whitepapers "extremely useful" or "useful," according a new study from IDG Connect. IT professionals say thought-leadership content is the most useful, followed by analysis and survey statistics. Read the full article at MarketingProfs

Tool Identifies Top Influencers Based on Topic Area, Keywords

Thu, 5 May 2011 18:00:00 GMT

Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks--and also see their own influence ranking vs. other voices in a given market--with the help of a free tool released this week. Read the full article at MarketingProfs

Who Is Scanning QR Codes? Here's a Quick Update.

Fri, 29 Apr 2011 17:00:00 GMT

We love a good infographic. They can make vague ideas clear as day. Our pick du jour: The QR Invasion, which tells the latest story of QR codes. You can put these codes on just about any kind of item, and users can scan them with their phones to get ... Read the full article at MarketingProfs

Four Ways to Determine How Well Your Holiday Emails Worked

Wed, 16 Feb 2011 15:00:00 GMT

You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of Bronto says, this is "the perfect opportunity &hellip; to improve [your tactics] for future years' holiday seasons." Although Lorenz acknowledges that ... Read the full article at MarketingProfs

B2B Brands Tapping Loyalty Marketing to Drive Sales

Wed, 12 Jan 2011 14:00:00 GMT

Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a survey by Loyalty 360 and SAS. Among those with formal loyalty programs, most are using traditional channels such as surveys ... Read the full article at MarketingProfs

Three Errors That Lead to Bad Survey Questions

Tue, 30 Nov 2010 16:30:00 GMT

If you want solid information, you should take great care when writing survey questions. "Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders," writes Carrey V. Azzara at MarketingProfs. "Moreover, decisions they make based on such data ... Read the full article at MarketingProfs

Ask an Imprecise Question, Get an Imprecise Answer

Tue, 19 Oct 2010 15:30:00 GMT

When you write survey questions, it's important to ensure the information it elicits will produce meaningful analysis. "Data from mixed-mode questions are hard, if not impossible, to interpret accurately," explains Carey V. Azzara at MarketingProfs. To make his point, he uses this sample survey question: Please rate the effectiveness in achieving ... Read the full article at MarketingProfs

Don't Commission Market Research Without an Action Plan

Tue, 21 Sep 2010 15:30:00 GMT

It's a given that market research will come in all shapes and sizes. "We see custom research that reaches into the six figures in cost," writes Mike Sweeney at the Marketing Trenches blog. "We see simple user research that can be executed for as little a few hundred dollars. We ... Read the full article at MarketingProfs

Three Steps to Highly Qualified Prospects

Mon, 13 Sep 2010 14:30:00 GMT

"If yours is like a lot of sales organizations," write Ed Tittel and Carl Eidson in a PRO article at MarketingProfs, "it may have intensified prospecting efforts lately as old customers downsized, cut spending, and, in some cases, went out of business." And if you follow traditional prospecting advice, your team ... Read the full article at MarketingProfs

Three Ways to Balance Data Collection With Customer Service

Tue, 7 Sep 2010 15:30:00 GMT

Debra Ellis recently received an unusual question during a visit to her doctor: "Has capturing information replaced service?" he asked. The doctor had recently taken a vacation with his family, and had endured an excruciatingly complex check-in process at the campground; when his family added another day to their stay, ... Read the full article at MarketingProfs

Facebook Users: Four Key Stats

Thu, 29 Jul 2010 17:00:00 GMT

It's easy to get lost in the Facebook hype. Everybody's on it&mdash;but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a new report from MarketingProfs that offers a cheat sheet on the social site, breaking down vital user data for marketers. ... Read the full article at MarketingProfs

Get Some Family Values

Tue, 15 Jun 2010 15:30:00 GMT

Your B2C business might ignore anyone who doesn't fit the profile of your usual customer. Why, for instance, would you target recent graduates when you normally sell your product or service to affluent senior citizens? In certain circumstances, though, it makes sense to look at the bigger picture. Consider the case ... Read the full article at MarketingProfs

Tell Me What You Really Think

Tue, 1 Jun 2010 15:30:00 GMT

Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight into customer attitudes and learn important truths about buying behavior as well as the evolving attitudes that will determine future ... Read the full article at MarketingProfs

Be an Action Hero

Tue, 4 May 2010 15:30:00 GMT

At one of our favorite sites&mdash;Which Test Won?&mdash;Anne Holland presents results from actual A/B tests. And a recent post profiles a test run by Campaign Monitor in which the company asked its active customers to participate in a survey. "This was a clean test&mdash;both versions were sent at the same ... Read the full article at MarketingProfs

Is Success on This Menu?

Wed, 7 Apr 2010 18:00:00 GMT

The next time you dine out, take a close look at the menu&mdash;even if you already know what you want to order. The reason? Restaurants have learned a thing or two about convincing their customers to spend more money on certain dishes. "The use of menu engineers and consultants is exploding in ... Read the full article at MarketingProfs

Rethinking Normal: The Newest in Marketing Research From the ARF's Annual Conference

Mon, 29 Mar 2010 19:00:00 GMT

At a lot of marketing conferences, over-excited pitch people talk a lot about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was a relief to attend the Advertising Research Federation's (ARF) re:Think 2010 conference taking place in New York ... Read the full article at MarketingProfs

Get Smart

Tue, 23 Mar 2010 15:30:00 GMT

"Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are&mdash;and how to capitalize on them." To learn how one company has approached the challenge, she spoke with the head of marketing intelligence for a midsize provider of B2B ... Read the full article at MarketingProfs

The Best Bang for Your Buck

Tue, 9 Mar 2010 16:30:00 GMT

"According to the 2009 Spencer Stuart survey of more than 300 senior-level marketers," write Kevin Clancy and Peter Krieg in a Pro article at MarketingProfs, "55% said emphasis on a short-term response to the economic downturn has led them to neglect long-term strategy." As the economy begins to stabilize and ... Read the full article at MarketingProfs

We Want More of That Pie!

Mon, 8 Mar 2010 18:00:00 GMT

When a salesperson talks budgets with a CEO, the chief's eyes may either light up or send sparks, depending on the news conveyed. But when a search marketer brings up budgets, the CEO may just get that deer-in-the-headlights look. That's because "few marketers explain how search can affect the goals ... Read the full article at MarketingProfs

Getting to Know You, You, You, You

Thu, 4 Mar 2010 18:00:00 GMT

A recent Nielsen study found that global consumption of social media increased 82 percent from Dec. 2008 to Dec. 2009 in the 10 countries surveyed, with users spending an average of 5.5 hours on their sites of choice per month! US and Australian addicts are among the heaviest users of all, spending 6 ... Read the full article at MarketingProfs

Experts: Internet Will Enhance Our Intelligence

Mon, 22 Feb 2010 20:00:00 GMT

A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study from Pew Internet. Read the full article at MarketingProfs

When Pizza Turns a New Leaf

Thu, 11 Feb 2010 18:00:00 GMT

It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal. A quick recap: two bored employees recorded themselves doing unpleasant things with food, and the video wound up on YouTube. Domino's responded swiftly enough, both terminating the employees and releasing an apologetic YouTube video ... Read the full article at MarketingProfs