MarketingProfs Daily: Metrics & ROI

Four Steps to Ensuring Your Strategy Achieves Results

Thu, 16 May 2013 14:00:00 GMT

Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious resources. To avoid both and to achieve execution success, check out these four tips. Read the full article at MarketingProfs

Average Value of a Facebook Brand Fan Increases 28%

Tue, 14 May 2013 13:00:00 GMT

The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report. Read the full article at MarketingProfs

Four Foundational Elements of Marketing Analytics Success

Mon, 13 May 2013 14:00:00 GMT

A lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology. The reality is that it takes a significant investment in four foundational areas to ensure analytics success. Here's a look at each area. Read the full article at MarketingProfs

Email Open and Click-Through Rates: Benchmarks by Vertical

Mon, 13 May 2013 13:00:00 GMT

Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries. Read the full article at MarketingProfs

How to Use Google Analytics to Increase E-Commerce Sales

Wed, 8 May 2013 14:00:00 GMT

Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, and focus on specific, actionable ways to increase sales. Read the full article at MarketingProfs

Three Powerful Ways to Measure the Impact of Your Email Marketing

Mon, 6 May 2013 14:00:00 GMT

Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing--and opportunities for continuous improvement--will go undetected. Read the full article at MarketingProfs

A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]

Tue, 30 Apr 2013 14:00:00 GMT

To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. Read the full article at MarketingProfs

Big Data: What It Is, Why It's Important [Infographic]

Tue, 23 Apr 2013 14:00:00 GMT

The term "Big Data" keeps getting bandied about in business, but what does it mean exactly? And what makes data "big"? The following infographic by Wipro defines Big Data and highlights its importance. Read the full article at MarketingProfs

Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online

Mon, 15 Apr 2013 13:00:00 GMT

Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray. Read the full article at MarketingProfs

Connect Customer Experience, Convenience, and Differentiation to Business Results

Thu, 11 Apr 2013 14:00:00 GMT

Understanding how the customer behavior you can monitor influences the buying process... is key. Here are three areas to monitor and how to tie them to more outcome-based metrics. Read the full article at MarketingProfs

Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results

Wed, 10 Apr 2013 14:00:00 GMT

Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real results. Read the full article at MarketingProfs

Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]

Tue, 9 Apr 2013 14:00:00 GMT

Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences ... Read the full article at MarketingProfs

Big Disconnect: Only 12% Implementing Big Data Strategy

Mon, 8 Apr 2013 13:00:00 GMT

Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a survey of data management professionals by SAS and SourceMedia. Read the full article at MarketingProfs

Data-Rich and Insight-Poor [Infographic]

Tue, 19 Mar 2013 14:00:00 GMT

To find out how businesses are handling the deluge of information that's become available to them, Infogroup Targeting Solutions and Yesmail Interactive sponsored a study, then produced an infographic to highlight some findings. Read the full article at MarketingProfs

A Quick-and-Dirty Social Media Analysis That Won't Cost You a Dime

Mon, 18 Mar 2013 14:00:00 GMT

Social media is full of numbers, but most of the time we don't use them in any actionable way... because social metrics are often too complicated. But here are some easy (but rough) calculations that will give you a general idea of success. They may not be perfect, but they ... Read the full article at MarketingProfs

SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkim

Fri, 15 Mar 2013 14:00:00 GMT

As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ROI-effective Vines, Pinterest's new analytics service, updated mobile advertising guidelines, and the usual tidbits about Twitter, Facebook, Google... and even ... Read the full article at MarketingProfs

Measure and Maximize the Impact of Online Activity on Offline Sales

Fri, 8 Mar 2013 15:00:00 GMT

Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize in real time to maximize impact on brand-marketing or direct-marketing objectives. Read the full article at MarketingProfs

Five Common Errors in Marketing-Performance Evaluation and Measurement

Thu, 7 Mar 2013 15:00:00 GMT

Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. Avoid these common errors when setting out to measure your marketing efforts Read the full article at MarketingProfs

The Five Big Problems of Big Data

Wed, 6 Mar 2013 15:00:00 GMT

The idea of unlimited customer insights, in real time, guiding every decision, is attractive. But before you embark on a Big Data project, separate the buzz from the reality of turning the hype into insight, business value, and, ultimately, increased revenue. Read the full article at MarketingProfs

Six QR Code Do's and Don'ts for Events

Thu, 28 Feb 2013 15:00:00 GMT

Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for your events, if you use QR codes wisely. Read the full article at MarketingProfs

What Big Data and Your Kids Have in Common [Infographic]

Tue, 26 Feb 2013 15:00:00 GMT

If Big Data were personified, it'd be a kid. As anyone who has children or works with them knows, kids love to ask questions. Likewise, Big Data seems to be asking questions all the time. In this infographic, Infochimps playfully compares the questions of children to those of Big Data. Read the full article at MarketingProfs

Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 7 and 9)

Tue, 5 Feb 2013 15:00:00 GMT

This week we answer two questions: When is a lead truly "Sales-ready," and what are some best-practices of lead scoring? And we offer two tools you can use to help you answer those questions for yourself. Read the full article at MarketingProfs

Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)

Fri, 1 Feb 2013 16:00:00 GMT

Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ready, you could hatch the same kind of profits as chicken farms do on Super Bowl Sunday. Read the full article at MarketingProfs

Three Steps for Making (Big or Small) Data Work for Marketers

Thu, 31 Jan 2013 15:00:00 GMT

When pricey data tools are not an option, these few simple steps can help make data work for you by allowing you to derive insights that make the most impact across your department or organization. Read the full article at MarketingProfs

Building a Website Testing and Optimization Program: Measurement (Part 3)

Tue, 29 Jan 2013 15:00:00 GMT

Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take to create a successful optimization program. Read the full article at MarketingProfs