<?xml version="1.0" encoding="ISO-8859-1"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://rss.marketingprofs.com/~d/styles/itemcontent.css"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
<channel>

<title>MarketingProfs Daily: Mobile</title>
<link>http://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2012 MarketingProfs, LLC</copyright>
<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://rss.marketingprofs.com/marketingprofs/mobile" /><feedburner:info uri="marketingprofs/mobile" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><item>
<title>Use of Smartphone Location-Based Tools Nearly Doubles</title>
<link>http://www.marketingprofs.com/charts/2012/7918/use-of-smartphone-location-based-tools-nearly-doubles</link>
<description><![CDATA[Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research.  <a href="http://www.marketingprofs.com/charts/2012/7918/use-of-smartphone-location-based-tools-nearly-doubles">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 16 May 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7918/use-of-smartphone-location-based-tools-nearly-doubles</guid>
</item>
<item>
<title>Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]</title>
<link>http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video</link>
<description><![CDATA[Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix.  <a href="http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 15 May 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2012/7911/mobile-marketing-a-three-step-framework-for-integrating-mobile-into-the-marketing-mix-video</guid>
</item>
<item>
<title>How to Be a Pinterest Superstar: Advice From a Mom-Blogging Virtuoso</title>
<link>http://www.marketingprofs.com/short-articles/2569/how-to-be-a-pinterest-superstar-advice-from-a-mom-blogging-virtuoso</link>
<description><![CDATA[We've shared how-to's about Pinterest from a brand perspective, but its biggest users are women (especially mums!) who have a super-useful perspective on how to maximize this powerful visual network.
Here's an abridged version of MomAdvice's tips on becoming a Pinterest superstar. 
(We highly recommend reading the full article because it includes ...  <a href="http://www.marketingprofs.com/short-articles/2569/how-to-be-a-pinterest-superstar-advice-from-a-mom-blogging-virtuoso">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 11 May 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2569/how-to-be-a-pinterest-superstar-advice-from-a-mom-blogging-virtuoso</guid>
</item>
<item>
<title>Social Media Influences Moms' Purchasing Decisions</title>
<link>http://www.marketingprofs.com/charts/2012/7885/social-media-influences-moms-purchasing-decisions</link>
<description><![CDATA[Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via social media (42% vs. ...  <a href="http://www.marketingprofs.com/charts/2012/7885/social-media-influences-moms-purchasing-decisions">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 11 May 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7885/social-media-influences-moms-purchasing-decisions</guid>
</item>
<item>
<title>A Video Creator's Checklist From YouTube</title>
<link>http://www.marketingprofs.com/short-articles/2560/a-video-creators-checklist-from-youtube</link>
<description><![CDATA[At MIPTV in March, YouTube's Joe McDermottroe introduced the company's latest Creator's Playbook&amp;amp;mdash;a bible of video production gold&amp;amp;mdash;by giving away tips on how to make the best of your own YouTube video content.
While of course it's up to you to produce unique content that captivates users in the first few seconds, ...  <a href="http://www.marketingprofs.com/short-articles/2560/a-video-creators-checklist-from-youtube">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 4 May 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2560/a-video-creators-checklist-from-youtube</guid>
</item>
<item>
<title>Mobile-Savvy Hispanics Prefer to Shop With Companions</title>
<link>http://www.marketingprofs.com/charts/2012/7816/mobile-savvy-hispanics-prefer-to-shop-with-companions</link>
<description><![CDATA[Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and less on user-generated reviews and ratings via smartphone, according to a study by Sensis and White Horse.  <a href="http://www.marketingprofs.com/charts/2012/7816/mobile-savvy-hispanics-prefer-to-shop-with-companions">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 4 May 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7816/mobile-savvy-hispanics-prefer-to-shop-with-companions</guid>
</item>
<item>
<title>Small Businesses Gearing Up for Mobile Marketing, Slowly</title>
<link>http://www.marketingprofs.com/charts/2012/7810/small-businesses-gearing-up-for-mobile-marketing-slowly</link>
<description><![CDATA[Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses haven't embraced mobile marketing yet.  <a href="http://www.marketingprofs.com/charts/2012/7810/small-businesses-gearing-up-for-mobile-marketing-slowly">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 3 May 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7810/small-businesses-gearing-up-for-mobile-marketing-slowly</guid>
</item>
<item>
<title>On-the-Go Execs Use News, Weather Apps Most</title>
<link>http://www.marketingprofs.com/charts/2012/7745/on-the-go-execs-use-news-weather-apps-most</link>
<description><![CDATA[More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according to a survey from Doremus and the Financial Times.  <a href="http://www.marketingprofs.com/charts/2012/7745/on-the-go-execs-use-news-weather-apps-most">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 27 Apr 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7745/on-the-go-execs-use-news-weather-apps-most</guid>
</item>
<item>
<title>Three Email Copywriting Tips for Non-Pros</title>
<link>http://www.marketingprofs.com/short-articles/2542/three-email-copywriting-tips-for-non-pros</link>
<description><![CDATA[Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you&amp;amp;mdash;or someone on your overtaxed team&amp;amp;mdash;is trying to create effective messages without a solid knowledge of what works and what doesn't.
So, what must you know?
In a post at his blog, pro ...  <a href="http://www.marketingprofs.com/short-articles/2542/three-email-copywriting-tips-for-non-pros">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 25 Apr 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2542/three-email-copywriting-tips-for-non-pros</guid>
</item>
<item>
<title>Five Tips for Masterful Pinmanship on Pinterest</title>
<link>http://www.marketingprofs.com/short-articles/2547/five-tips-for-masterful-pinmanship-on-pinterest</link>
<description><![CDATA[We've mentioned why Pinterest is a great resource for reaching users, and the social space is now brimming with case studies.
Cases in point: GSD&amp;amp;M used it to create an SXSW survival guide for the conference's attendees. The British airline bmi started a Pinterest lotto campaign to enable eager Repinners to ...  <a href="http://www.marketingprofs.com/short-articles/2547/five-tips-for-masterful-pinmanship-on-pinterest">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 20 Apr 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2547/five-tips-for-masterful-pinmanship-on-pinterest</guid>
</item>
<item>
<title>Most Execs Are 'On' Regardless of Time or Location</title>
<link>http://www.marketingprofs.com/charts/2012/7703/most-execs-are-on-regardless-of-time-or-location</link>
<description><![CDATA[Smartphones, Wi-Fi access, and social media have liberated business executives from the confines of their offices; however, the flip side of that freedom is that very few can separate themselves from work after hours, according to a study by gyro and Forbes Insights.  <a href="http://www.marketingprofs.com/charts/2012/7703/most-execs-are-on-regardless-of-time-or-location">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 20 Apr 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7703/most-execs-are-on-regardless-of-time-or-location</guid>
</item>
<item>
<title>Six Tips for Managing Facebook Brand Timeline Pages</title>
<link>http://www.marketingprofs.com/short-articles/2546/six-tips-for-managing-facebook-brand-timeline-pages</link>
<description><![CDATA[We have updated you on some of the major changes to Facebook&amp;amp;rsquo;s Brand Timeline pages. Now that you feel more familiar with the medium, it&amp;amp;rsquo;s time for your Community Manager to step in and do her due diligence. (Don&amp;amp;rsquo;t have one of those yet? Here are tips for hiring one!)
Social ...  <a href="http://www.marketingprofs.com/short-articles/2546/six-tips-for-managing-facebook-brand-timeline-pages">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 13 Apr 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2546/six-tips-for-managing-facebook-brand-timeline-pages</guid>
</item>
<item>
<title>Facebook and Instagram: The Data Behind the Photo Op</title>
<link>http://www.marketingprofs.com/charts/2012/7640/facebook-and-instagram-whats-behind-the-photo-op</link>
<description><![CDATA[On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already been increasing steadily over the previous 24-week period, reaching 3.8 million visits as of April 7, over 55 times the ...  <a href="http://www.marketingprofs.com/charts/2012/7640/facebook-and-instagram-whats-behind-the-photo-op">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 13 Apr 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7640/facebook-and-instagram-whats-behind-the-photo-op</guid>
</item>
<item>
<title>Portable Purchasing: Trends in Shopping via Tablets, Smartphones</title>
<link>http://www.marketingprofs.com/charts/2012/7620/portable-purchasing-trends-in-shopping-via-tablets-smartphones</link>
<description><![CDATA[Tablets are fast becoming the mobile shopping device of choice among consumers: 64% of tablet owners say they have made at least one purchase via their device in the previous six months, compared with 48% of smartphone owners who say the same, according to a new survey by Local Corporation ...  <a href="http://www.marketingprofs.com/charts/2012/7620/portable-purchasing-trends-in-shopping-via-tablets-smartphones">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 11 Apr 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7620/portable-purchasing-trends-in-shopping-via-tablets-smartphones</guid>
</item>
<item>
<title>Five Twitter Tips for B2B Marketers</title>
<link>http://www.marketingprofs.com/short-articles/2536/five-twitter-tips-for-b2b-marketers</link>
<description><![CDATA[B2B social marketing isn't an easily intuitive process because social has oft been perceived as consumer-focused. (For the most part, anyway.)
But here's some good news: Social Media B2B&amp;amp;mdash;a great resource for B2B strategists&amp;amp;mdash;has made life a little easier for cautious B2B socializers by publishing 10 Tweetable Twitter Tips for B2B ...  <a href="http://www.marketingprofs.com/short-articles/2536/five-twitter-tips-for-b2b-marketers">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 6 Apr 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2536/five-twitter-tips-for-b2b-marketers</guid>
</item>
<item>
<title>Google Android Captures Majority of US Smartphone Market</title>
<link>http://www.marketingprofs.com/charts/2012/7572/google-android-captures-majority-of-us-smartphone-market</link>
<description><![CDATA[Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its history, according to data from the comScore MobiLens service.  <a href="http://www.marketingprofs.com/charts/2012/7572/google-android-captures-majority-of-us-smartphone-market">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 6 Apr 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7572/google-android-captures-majority-of-us-smartphone-market</guid>
</item>
<item>
<title>Four Mobile Email Myths You Need to Bust Right Now</title>
<link>http://www.marketingprofs.com/short-articles/2529/four-mobile-email-myths-you-need-to-bust-right-now</link>
<description><![CDATA["With the increase in smartphone adoption, there's been a lot of talk lately about mobile email," writes Anthony Schneider of Mass Transmit. "Some of it is brilliant. Some of it's baloney."
In the latter category is the notion that teenagers are the only ones reading email on mobile devices. Not true, ...  <a href="http://www.marketingprofs.com/short-articles/2529/four-mobile-email-myths-you-need-to-bust-right-now">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 4 Apr 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2529/four-mobile-email-myths-you-need-to-bust-right-now</guid>
</item>
<item>
<title>Email Preferred Over Texting for Brand Offers, Promos</title>
<link>http://www.marketingprofs.com/charts/2012/7547/email-preferred-over-texting-for-brand-offers-promos</link>
<description><![CDATA[Despite the widespread adoption of SMS text messaging in personal communications, most (86%) people prefer to receive promotional offers from brands via email rather than text, according to a survey from Ipsos OTX and Ipsos Global @dvisor. Similarly, most business professionals prefer email over text messages when receiving promotional offers ...  <a href="http://www.marketingprofs.com/charts/2012/7547/email-preferred-over-texting-for-brand-offers-promos">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 3 Apr 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7547/email-preferred-over-texting-for-brand-offers-promos</guid>
</item>
<item>
<title>Three Key Changes to Facebook's Brand Timeline Pages</title>
<link>http://www.marketingprofs.com/short-articles/2526/three-key-changes-to-facebooks-brand-timeline-pages</link>
<description><![CDATA[In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things marketers must know about the new Pages. 
Here are three changes to note: 
Improved look and feel. Now, as with ...  <a href="http://www.marketingprofs.com/short-articles/2526/three-key-changes-to-facebooks-brand-timeline-pages">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 30 Mar 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2526/three-key-changes-to-facebooks-brand-timeline-pages</guid>
</item>
<item>
<title>An Argument Against the Usefulness of QR Codes</title>
<link>http://www.marketingprofs.com/short-articles/2534/an-argument-against-the-usefulness-of-qr-codes</link>
<description><![CDATA[We've been talking about QR codes&amp;amp;mdash;those slightly out-of-focus, black-and-white squares&amp;amp;mdash;for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but connected to the Internet via their phones can combine the two in one seamless experience." We see QR Codes everywhere&amp;amp;mdash;but ...  <a href="http://www.marketingprofs.com/short-articles/2534/an-argument-against-the-usefulness-of-qr-codes">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 27 Mar 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2534/an-argument-against-the-usefulness-of-qr-codes</guid>
</item>
<item>
<title>Five Apps to Build Facebook Fan Engagement</title>
<link>http://www.marketingprofs.com/short-articles/2525/five-apps-to-build-facebook-fan-engagement</link>
<description><![CDATA[Chances are high that your target, or someone who influences your target, is on Facebook. But beyond starting a Page and praying for rain, how do you draw attention to yourself and maximize that target's engagement? 
The Social Media Examiner has collected 10 great apps for building community on Facebook. ...  <a href="http://www.marketingprofs.com/short-articles/2525/five-apps-to-build-facebook-fan-engagement">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 23 Mar 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2525/five-apps-to-build-facebook-fan-engagement</guid>
</item>
<item>
<title>'Generation C' Is the New Gen Y: Connected and Social</title>
<link>http://www.marketingprofs.com/charts/2012/7457/generation-c-is-the-new-gen-y-connected-and-social</link>
<description><![CDATA[Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video (27%), visit social networking sites and blogs (27%), own a tablet (33%), and use a smartphone (39%), according to a ...  <a href="http://www.marketingprofs.com/charts/2012/7457/generation-c-is-the-new-gen-y-connected-and-social">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 23 Mar 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7457/generation-c-is-the-new-gen-y-connected-and-social</guid>
</item>
<item>
<title>Three Tips for a Memorable Smartphone App</title>
<link>http://www.marketingprofs.com/short-articles/2527/three-tips-for-a-memorable-smartphone-app</link>
<description><![CDATA[When you introduce a new smartphone app, you're asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best customers? With great design, of course&amp;amp;mdash;and it doesn't hurt if you get there ahead of your competitors. "[O]ne of the ...  <a href="http://www.marketingprofs.com/short-articles/2527/three-tips-for-a-memorable-smartphone-app">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 20 Mar 2012 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2527/three-tips-for-a-memorable-smartphone-app</guid>
</item>
<item>
<title>Five Tips for Mobilizing LinkedIn Mobile for Social</title>
<link>http://www.marketingprofs.com/short-articles/2524/five-tips-for-mobilizing-linkedin-mobile-for-social</link>
<description><![CDATA[These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users&amp;amp;mdash;particularly professionals&amp;amp;mdash;to hit the 'net from wherever they may be.
So how do you maximize LinkedIn Mobile for your own social purposes? Here are five tips ...  <a href="http://www.marketingprofs.com/short-articles/2524/five-tips-for-mobilizing-linkedin-mobile-for-social">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 16 Mar 2012 17:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/short-articles/2524/five-tips-for-mobilizing-linkedin-mobile-for-social</guid>
</item>
<item>
<title>Brands Not Capturing the Benefits of Big Data Marketing</title>
<link>http://www.marketingprofs.com/charts/2012/7370/brands-not-capturing-the-benefits-of-big-data-marketing</link>
<description><![CDATA[Although 91% of senior corporate marketers agree that successful brands are using customer data to drive marketing decisions, 39% say their own company's data is collected too infrequently or not effectively enough, according to a report by the Columbia Business School's Center on Global Brand Leadership and the New York ...  <a href="http://www.marketingprofs.com/charts/2012/7370/brands-not-capturing-the-benefits-of-big-data-marketing">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 14 Mar 2012 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2012/7370/brands-not-capturing-the-benefits-of-big-data-marketing</guid>
</item>
</channel>
</rss>

