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<title>MarketingProfs Daily: Mobile</title>
<link>http://www.marketingprofs.com</link>
<description>Marketing Resources for Marketing Professionals</description>
<language>en-us</language>
<copyright>Copyright 2000-2013 MarketingProfs, LLC</copyright>
<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://rss.marketingprofs.com/marketingprofs/mobile" /><feedburner:info uri="marketingprofs/mobile" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><item>
<title>The State of Digital Content [Infographic]</title>
<link>http://www.marketingprofs.com/chirp/2013/10796/the-state-of-digital-content-infographic</link>
<description><![CDATA[In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 then created the following infographic.  <a href="http://www.marketingprofs.com/chirp/2013/10796/the-state-of-digital-content-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Sat, 18 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10796/the-state-of-digital-content-infographic</guid>
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<title>How Small-Business Owners Are Using Mobile Technology</title>
<link>http://www.marketingprofs.com/charts/2013/10791/how-small-business-owners-are-using-mobile-technology</link>
<description><![CDATA[Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.  <a href="http://www.marketingprofs.com/charts/2013/10791/how-small-business-owners-are-using-mobile-technology">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 17 May 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10791/how-small-business-owners-are-using-mobile-technology</guid>
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<title>Mobile Minute [Video]: Should Marketers Care About Google Glass?</title>
<link>http://www.marketingprofs.com/video/2013/10795/mobile-minute-video-should-marketers-care-about-google-glass</link>
<description><![CDATA[This week, we're examining Google Glass (a wearable computer with head-mounted display). Will it ever be a mainstream product? Let's take a look at its expense and relative value, and how brands might use it as a marketing tool.  <a href="http://www.marketingprofs.com/video/2013/10795/mobile-minute-video-should-marketers-care-about-google-glass">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 16 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2013/10795/mobile-minute-video-should-marketers-care-about-google-glass</guid>
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<title>7 in 10 Adults Access Content From Newspaper Media Each Week</title>
<link>http://www.marketingprofs.com/charts/2013/10735/7-in-10-adults-access-content-from-newspaper-media-each-week</link>
<description><![CDATA[Most US adults--164 million (69%)--read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent report.  <a href="http://www.marketingprofs.com/charts/2013/10735/7-in-10-adults-access-content-from-newspaper-media-each-week">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 10 May 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10735/7-in-10-adults-access-content-from-newspaper-media-each-week</guid>
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<title>Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift</title>
<link>http://www.marketingprofs.com/articles/2013/10727/seven-steps-you-can-take-to-capitalize-on-the-mobile-video-viewing-shift</link>
<description><![CDATA[Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy.  <a href="http://www.marketingprofs.com/articles/2013/10727/seven-steps-you-can-take-to-capitalize-on-the-mobile-video-viewing-shift">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10727/seven-steps-you-can-take-to-capitalize-on-the-mobile-video-viewing-shift</guid>
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<title>Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY Growth</title>
<link>http://www.marketingprofs.com/charts/2013/10730/internet-ad-revenue-breaks-record-mobile-achieves-111-yoy-growth</link>
<description><![CDATA[Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up 15% from the fourth quarter of 2011, according to a recent report.  <a href="http://www.marketingprofs.com/charts/2013/10730/internet-ad-revenue-breaks-record-mobile-achieves-111-yoy-growth">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 9 May 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10730/internet-ad-revenue-breaks-record-mobile-achieves-111-yoy-growth</guid>
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<title>Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile</title>
<link>http://www.marketingprofs.com/articles/2013/10685/mobile-innovation-part-6-innovating-value-propositions-through-mobile</link>
<description><![CDATA[Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three smart organizations innovating their value propositions through mobile.  <a href="http://www.marketingprofs.com/articles/2013/10685/mobile-innovation-part-6-innovating-value-propositions-through-mobile">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 7 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10685/mobile-innovation-part-6-innovating-value-propositions-through-mobile</guid>
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<title>Moms More Likely to Use Social Media and Mobile, and to Shop Online</title>
<link>http://www.marketingprofs.com/charts/2013/10704/moms-more-likely-to-use-social-media-and-mobile-and-to-shop-online</link>
<description><![CDATA[Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly--a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online.  <a href="http://www.marketingprofs.com/charts/2013/10704/moms-more-likely-to-use-social-media-and-mobile-and-to-shop-online">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 6 May 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10704/moms-more-likely-to-use-social-media-and-mobile-and-to-shop-online</guid>
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<title>The App Arms Race:  iOS vs. Android [Infographic]</title>
<link>http://www.marketingprofs.com/chirp/2013/10690/the-app-arms-race-infographic</link>
<description><![CDATA[The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic.  <a href="http://www.marketingprofs.com/chirp/2013/10690/the-app-arms-race-infographic">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Sat, 4 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10690/the-app-arms-race-infographic</guid>
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<title>#SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts App</title>
<link>http://www.marketingprofs.com/chirp/2013/10693/socialskim-social-media-this-week-including-what-gets-likes-and-linkedins-contacts-app</link>
<description><![CDATA[Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing--yes, replacing!--your personal assistant.  <a href="http://www.marketingprofs.com/chirp/2013/10693/socialskim-social-media-this-week-including-what-gets-likes-and-linkedins-contacts-app">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 3 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10693/socialskim-social-media-this-week-including-what-gets-likes-and-linkedins-contacts-app</guid>
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<title>One-Third of Americans Regularly Listen to Online Radio</title>
<link>http://www.marketingprofs.com/charts/2013/10696/one-third-of-americans-regularly-listen-to-online-radio</link>
<description><![CDATA[One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM radio grew from 223 million to 243 million over the past year, according to a recent survey.  <a href="http://www.marketingprofs.com/charts/2013/10696/one-third-of-americans-regularly-listen-to-online-radio">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 3 May 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10696/one-third-of-americans-regularly-listen-to-online-radio</guid>
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<title>Mobile Minute [Video]: Why Develop for iOS First?</title>
<link>http://www.marketingprofs.com/video/2013/10689/mobile-minute-video-why-develop-for-ios-first</link>
<description><![CDATA[Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?  <a href="http://www.marketingprofs.com/video/2013/10689/mobile-minute-video-why-develop-for-ios-first">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 2 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2013/10689/mobile-minute-video-why-develop-for-ios-first</guid>
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<title>How Text Messaging Can Drive App Engagement and Revenues</title>
<link>http://www.marketingprofs.com/articles/2013/10672/how-text-messaging-can-drive-app-engagement-and-revenues</link>
<description><![CDATA[One of the toughest marketing jobs today is working for an app developer. Here's how text messaging can attract new users and increase engagement with customers.  <a href="http://www.marketingprofs.com/articles/2013/10672/how-text-messaging-can-drive-app-engagement-and-revenues">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 1 May 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10672/how-text-messaging-can-drive-app-engagement-and-revenues</guid>
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<title>Broadcasters' Live Online Video Outpaces On-Demand</title>
<link>http://www.marketingprofs.com/charts/2013/10676/broadcasters-live-online-video-outpaces-on-demand</link>
<description><![CDATA[People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.  <a href="http://www.marketingprofs.com/charts/2013/10676/broadcasters-live-online-video-outpaces-on-demand">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 1 May 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10676/broadcasters-live-online-video-outpaces-on-demand</guid>
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<title>Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile</title>
<link>http://www.marketingprofs.com/articles/2013/10622/mobile-innovation-part-5-innovating-customer-experiences-through-mobile</link>
<description><![CDATA[Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.  <a href="http://www.marketingprofs.com/articles/2013/10622/mobile-innovation-part-5-innovating-customer-experiences-through-mobile">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 30 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10622/mobile-innovation-part-5-innovating-customer-experiences-through-mobile</guid>
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<title>SMBs Embracing Mobile Devices</title>
<link>http://www.marketingprofs.com/charts/2013/10658/smbs-embracing-mobile-devices</link>
<description><![CDATA[Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology has a negative impact, according to a survey by Sage North America.  <a href="http://www.marketingprofs.com/charts/2013/10658/smbs-embracing-mobile-devices">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 30 Apr 2013 13:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10658/smbs-embracing-mobile-devices</guid>
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<title>Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)</title>
<link>http://www.marketingprofs.com/articles/2013/10620/give-me-10-minutes-and-ill-make-you-an-seo-expert-kinda</link>
<description><![CDATA[Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.  <a href="http://www.marketingprofs.com/articles/2013/10620/give-me-10-minutes-and-ill-make-you-an-seo-expert-kinda">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 26 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10620/give-me-10-minutes-and-ill-make-you-an-seo-expert-kinda</guid>
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<title>Five Steps to Improve Your Marketing to Generation-Y</title>
<link>http://www.marketingprofs.com/articles/2013/10599/five-steps-to-improve-your-marketing-to-generation-y</link>
<description><![CDATA[Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving your marketing to Gen-Y.  <a href="http://www.marketingprofs.com/articles/2013/10599/five-steps-to-improve-your-marketing-to-generation-y">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Wed, 24 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10599/five-steps-to-improve-your-marketing-to-generation-y</guid>
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<title>Mobile Innovation (Part 4): Innovating Product Offerings Through Mobile</title>
<link>http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile</link>
<description><![CDATA[Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings.  <a href="http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 23 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile</guid>
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<title>US Social Ad Revenues to Reach $11B in 2017</title>
<link>http://www.marketingprofs.com/charts/2013/10593/us-social-ad-revenues-to-reach-11b-in-2017</link>
<description><![CDATA[US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017--a compound annual growth rate (CAGR) of 18.6%--while locally targeted social ad revenues are projected to grow at a 26.4% CAGR, from $1.12 billion in 2012 to $3.62 billion in 2017, according to a forecast ...  <a href="http://www.marketingprofs.com/charts/2013/10593/us-social-ad-revenues-to-reach-11b-in-2017">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Mon, 22 Apr 2013 13:30:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10593/us-social-ad-revenues-to-reach-11b-in-2017</guid>
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<title>#SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph Mobile</title>
<link>http://www.marketingprofs.com/chirp/2013/10579/socialskim-boston-marathon-linkedin-ads-twitter-music-facebook-open-graph-mobile</link>
<description><![CDATA[The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open Graph Mobile. And social case studies from the likes of Coca-Cola, stats on SMBs' and B2Bs' social use, and Jeremiah ...  <a href="http://www.marketingprofs.com/chirp/2013/10579/socialskim-boston-marathon-linkedin-ads-twitter-music-facebook-open-graph-mobile">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 19 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/chirp/2013/10579/socialskim-boston-marathon-linkedin-ads-twitter-music-facebook-open-graph-mobile</guid>
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<title>Social Takes Up 27% of Time Spent Online</title>
<link>http://www.marketingprofs.com/charts/2013/10582/social-takes-up-27-of-time-spent-online</link>
<description><![CDATA[If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according to data from
Experian Marketing Services.  <a href="http://www.marketingprofs.com/charts/2013/10582/social-takes-up-27-of-time-spent-online">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Fri, 19 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/charts/2013/10582/social-takes-up-27-of-time-spent-online</guid>
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<title>Mobile Minute [Video]: Facebook Home's Marketing Pros and Cons</title>
<link>http://www.marketingprofs.com/video/2013/10568/mobile-minute-video-facebook-homes-marketing-pros-and-cons</link>
<description><![CDATA[Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ready to share.  <a href="http://www.marketingprofs.com/video/2013/10568/mobile-minute-video-facebook-homes-marketing-pros-and-cons">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 18 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/video/2013/10568/mobile-minute-video-facebook-homes-marketing-pros-and-cons</guid>
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<title>Seven Tips for Managing Communications on the Go</title>
<link>http://www.marketingprofs.com/articles/2013/10571/seven-tips-for-managing-communications-on-the-go</link>
<description><![CDATA[Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.  <a href="http://www.marketingprofs.com/articles/2013/10571/seven-tips-for-managing-communications-on-the-go">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Thu, 18 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10571/seven-tips-for-managing-communications-on-the-go</guid>
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<title>Mobile Innovation (Part 3): Innovating Sales Channels Through Mobile</title>
<link>http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile</link>
<description><![CDATA[As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can be wielded to stimulate sales... more so than via any other medium.  <a href="http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile">Read the full article at MarketingProfs</a>]]></description>
<pubDate>Tue, 16 Apr 2013 14:00:00 GMT</pubDate>
<guid>http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile</guid>
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