MarketingProfs Daily: Pricing

Consumer Price Sensitivity and Deal Seeking Up in 2013

Fri, 24 May 2013 13:00:00 GMT

Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago. Read the full article at MarketingProfs

10 Critical Actions for Enhancing Customer Loyalty: The Case of Travel Companies

Thu, 2 May 2013 14:00:00 GMT

The time has come for air travel and hospitality brands to address an existential threat to the travel industry: Customer loyalty has all but vanished. Read the full article at MarketingProfs

Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]

Tue, 20 Nov 2012 13:00:00 GMT

With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses. Read the full article at MarketingProfs

Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI

Wed, 17 Oct 2012 14:00:00 GMT

"It's an old adage," writes Amanda Hinkle in an article at MarketingProfs. "Driving increased sales from your current customers is easier than acquiring new customers." And yet, it's an old adage many retailers don't heed: In a recent survey, only 37% said they use cross-sell and up-sell programs to boost ... Read the full article at MarketingProfs

The 7 Ps of Customer Retention Marketing

Tue, 11 Sep 2012 14:00:00 GMT

We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 Ps of marketing apply to customer retention? Read the full article at MarketingProfs

What's Showrooming? (And Six Ways You Can Combat It)

Fri, 7 Sep 2012 14:00:00 GMT

Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products--then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can do about it. Read the full article at MarketingProfs

The Importance of 'Free'

Tue, 17 Apr 2012 14:00:00 GMT

When Kantar Media asked over 2,500 people what encouraged them to purchase more products online, the top two responses had something in common: the word "free." "More than three out of four shoppers cited 'free shipping' as the factor that would get them to purchase, and the second most common ... Read the full article at MarketingProfs

How to Get the Best Deal From Your Participation in Local Deals

Tue, 14 Feb 2012 15:00:00 GMT

"Local deals. Daily deals. Group-buying deals," writes Amy Fowler at MarketingProfs. "Call them what you will, but they're all the same thing: a very expensive form of marketing that can run a small business into the ground if utilized incorrectly." Why? Because you're not just providing a deeply discounted product ... Read the full article at MarketingProfs

Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categories

Tue, 19 Jul 2011 15:30:00 GMT

The insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider WordStream Inc. Read the full article at MarketingProfs

How Coupons Discount Your Brand

Tue, 11 Jan 2011 15:00:00 GMT

"The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your mailbox, your email inbox or your newspaper and you will see what I mean. Everybody is having a sale." There's only ... Read the full article at MarketingProfs

Five Reasons Your Advertising Shouldn't Lead With Price

Tue, 30 Nov 2010 15:00:00 GMT

Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading campaigns and gives reasons like these: It is not a sustainable long-term strategy. "One of the key advantages of a sale ... Read the full article at MarketingProfs

Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers--and Your Company

Tue, 9 Nov 2010 16:00:04 GMT

Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons. Read the full article at MarketingProfs

Low-Cost Ways to Boost App Sales

Thu, 4 Nov 2010 17:00:00 GMT

We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the full version. But what's a company to do if it can't afford to create a whole new version of an existing app&mdash;with ... Read the full article at MarketingProfs

How to Use Twitter to Boost Buzz, Sales and Engagement

Thu, 7 Oct 2010 17:00:00 GMT

In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky Counter featured a diverse, limited array of UNIQLO products and prices. Click on one, and you'd be invited to Tweet ... Read the full article at MarketingProfs

Bambi vs. Godzilla: How to Work With Very Big Clients

Tue, 5 Oct 2010 15:00:00 GMT

Who said small firms can do business only with other small firms? If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This is how one small company found ways to turn its small size into ... Read the full article at MarketingProfs

How to Get SaaS Pricing Right

Fri, 27 Aug 2010 17:00:00 GMT

Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in selling SaaS, writes Bob Warfield in a recent post on Enterprise Irregulars, is getting anyone to pay anything for your ... Read the full article at MarketingProfs

59 Proven Ways to Electrify Your Offer and Make More Sales

Tue, 17 Aug 2010 15:00:04 GMT

If you're using direct marketing to sell your products and services, then you know that it's all about making an offer. But are you testing your offers to find out what work best? There are hundreds of offers and thousands, perhaps millions, of offer variations you can test. However, some ... Read the full article at MarketingProfs

What Online Content Will People Pay For?

Tue, 17 Aug 2010 15:00:02 GMT

Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the fastest-growing areas of Internet business, generating more than $15 billion in revenues in 2009 in the US alone. With so ... Read the full article at MarketingProfs

How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1

Tue, 6 Jul 2010 15:00:00 GMT

This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four. Read the full article at MarketingProfs

Baby, Please Don't Go

Wed, 9 Jun 2010 14:00:00 GMT

When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to a topic and frequency they prefer. But what about including an offer that tempts them to stay? In a post at ... Read the full article at MarketingProfs

Guaranteed to Make You Smile

Wed, 5 May 2010 18:00:00 GMT

"Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job&mdash;and that's after they make several months of payments for you." In the case of one Hyundai dealership&mdash;located in an economically depressed area&mdash;the ... Read the full article at MarketingProfs

Is Success on This Menu?

Wed, 7 Apr 2010 18:00:00 GMT

The next time you dine out, take a close look at the menu&mdash;even if you already know what you want to order. The reason? Restaurants have learned a thing or two about convincing their customers to spend more money on certain dishes. "The use of menu engineers and consultants is exploding in ... Read the full article at MarketingProfs

The Value of SaaS Isn't Just Lower Cost

Tue, 23 Feb 2010 16:00:01 GMT

Build a value proposition for your SaaS solution that's supported by multiple legs, because there's danger in relying on a single strategic advantage over your competitors. In other words, it's hard to sit on a one-legged stool. Read the full article at MarketingProfs

Hurry Up or You'll Be Sorry!

Wed, 3 Feb 2010 15:00:00 GMT

Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed&mdash;only to make a similar offer the following week. In a post at the Email Marketing Reports blog, Mark Brownlow provides a screenshot with 19 emails ... Read the full article at MarketingProfs

Case Study: Lessons From Martin Guitars: Three Ways to Survive a Downturn

Tue, 26 Jan 2010 06:00:00 GMT

C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. Read the full article at MarketingProfs