MarketingProfs Daily: Public Relations

Five Steps for Managing a PR Crisis

Tue, 3 Apr 2012 14:00:00 GMT

It's unlikely that your brand will ever face a public relations catastrophe on the scale of British Petroleum, Bank of America, or Enron. But there's a chance you'll encounter crisis on a smaller scale. And hindsight allows you to study their errors then decide what you'd do differently. Anita Williams ... Read the full article at MarketingProfs

CEO Communications: Five Phrases That Signal 'BS'

Fri, 17 Feb 2012 14:00:00 GMT

Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group. Read the full article at MarketingProfs

Five Tips for Online Public Relations Success [Slide Show]

Thu, 26 Jan 2012 15:00:00 GMT

It's 2012. Advances in the digital world have revolutionized media--and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of public relations. Read the full article at MarketingProfs

How to Influence the Influencers [Slide Show]

Fri, 20 Jan 2012 15:00:00 GMT

Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively influencing the influencers. Read the full article at MarketingProfs

Most Marketers Can't Measure ROI of SEO, Social Media

Wed, 14 Dec 2011 14:00:00 GMT

More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone. Read the full article at MarketingProfs

2012 Content Marketing Benchmarks, Budgets, and Trends

Mon, 5 Dec 2011 13:30:00 GMT

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011, according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers also say they employ on average eight separate content marketing tactics to ... Read the full article at MarketingProfs

Three Tips for a Pitch-Perfect Pitch

Tue, 29 Nov 2011 15:00:00 GMT

"Journalists are bombarded with pitches every day, all day long," writes Mary Reed at MarketingProfs. "The pitches arrive via phone, fax, email, and even social media sites. Because of the high volume of pitches they receive, journalists cannot consider them all and get their work done, too." To catch their ... Read the full article at MarketingProfs

Tradeshow and Event Marketing Lessons From Facebook [Slide Show]

Thu, 3 Nov 2011 14:00:00 GMT

Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers. Read the full article at MarketingProfs

A Cautionary Tale: Four Pitching No-Nos [Slide Show]

Fri, 28 Oct 2011 14:00:00 GMT

If you regularly pitch story ideas to influential bloggers, you know there's a right way to do it--and a very wrong way to do it. Consider what happened when a hapless PR firm crossed swords with Jenny Lawson of The Bloggess. Read the full article at MarketingProfs

How to Be a Great Panel Moderator

Fri, 2 Sep 2011 17:00:00 GMT

Got your social strategy off the ground? Want to draw more attention to it? Consider increasing your business's profile at an industry conference. Even if you aren't ready to keynote, you might consider getting your feet wet as a panel moderator. A moderator hosts a panel of experts, asks leading questions ... Read the full article at MarketingProfs

Tool Identifies Top Influencers Based on Topic Area, Keywords

Thu, 5 May 2011 18:00:00 GMT

Marketers can now identify their various industries' top 10 influential voices across blogs, articles, and social networks--and also see their own influence ranking vs. other voices in a given market--with the help of a free tool released this week. Read the full article at MarketingProfs

Fortune Global 100 Social-Media Savvy, Getting Savvier

Mon, 14 Mar 2011 13:00:00 GMT

Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, according to a report by Burson-Marsteller. Read the full article at MarketingProfs

Brands With Most Online Impact: Apple and Google

Fri, 4 Feb 2011 14:00:00 GMT

The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high volumes of online media buzz and social media conversation, according to a study by General Sentiment that assigns a dollar ... Read the full article at MarketingProfs

Five Easy Ways to Gather Client Testimonials

Thu, 28 Oct 2010 15:30:00 GMT

"When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. But how do you collect worthwhile feedback when you haven't ever focused on it? Easy, Swayze says: Just go online. ... Read the full article at MarketingProfs

Turning Thought-Leadership Content Into Cash

Wed, 20 Oct 2010 14:30:00 GMT

In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll see that many of the approaches used provide viable marketing lessons for businesses of all types. Read the full article at MarketingProfs

How to Become a Newsmaker

Tue, 12 Oct 2010 14:00:00 GMT

When you're ready to position yourself as a media resource, says blogger Nettie Hartsock, you can hire publicists who pitch your expertise to journalists&mdash;or you can start making news at your blog. "The media is constantly sourcing blogs and the experts who write them to feature in both online and ... Read the full article at MarketingProfs

Content Marketing Vital to B2B Marketers

Wed, 15 Sep 2010 17:15:00 GMT

Content marketing is now a well-established, core marketing strategy in the B2B marketplace, with B2B marketers considering content integral to their marketing mix: fully 9 in 10 organizations say they market with content, according to a new study from MarketingProfs and Junta42. Read the full article at MarketingProfs

Brand Marketers Not (Yet) Sold on Social Media

Mon, 13 Sep 2010 13:00:00 GMT

With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations--not social media--are still the most effective channels to reach their audiences, according to a survey from MiresBall and KRC Research. Read the full article at MarketingProfs

Pick-Up in Communications Spending Forecast for 2010-2014

Thu, 19 Aug 2010 11:45:00 GMT

Driven by gradual economic recovery, advances in digital technology, and secular shifts in business and consumer spending, total communications industry spending is on pace to increase 3.5% in 2010 and post a compound annual growth rate (CAGR) of 5.8% from 2010 to 2014, reaching $1.4 trillion in spending by 2014, ... Read the full article at MarketingProfs

Social Media and SEO Integrated via New Platform

Mon, 26 Jul 2010 14:30:00 GMT

To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine. Read the full article at MarketingProfs

If We Do Say so Ourselves

Tue, 8 Jun 2010 14:00:00 GMT

"You might have noticed a trend in more and more marketing," writes Rohit Bhargava at the Influential Marketing Blog, "where large brands are featuring real people and actual employees in their ads." Heavy hitters like Intel, Best Buy, Dominos, IBM and GE have all used real team members to tell ... Read the full article at MarketingProfs

Trust in Facebook Tanking After Privacy Changes

Wed, 26 May 2010 02:00:00 GMT

Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs. Read the full article at MarketingProfs

Foolin' Around

Tue, 11 May 2010 14:00:00 GMT

If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays&mdash;harvest tones and a cartoon turkey might welcome Thanksgiving, for instance, while green hues and shamrocks might herald St. Patrick's Day. Visitors on April 1 were greeted ... Read the full article at MarketingProfs

The Devil in the Details

Tue, 6 Apr 2010 14:00:00 GMT

Since October of 2009, the menus of 1,500 Denny's restaurants have invited customers to join the social-media conversation at Twitter. So far, so good. But there's a serious problem: The @Dennys account listed on the menu is registered to Dennys Hsieh&mdash;a Taiwanese individual&mdash;and not the American restaurant chain. "One would think ... Read the full article at MarketingProfs

You Never Get a Second Chance

Thu, 1 Apr 2010 15:30:00 GMT

"Your introduction is one of the most important sections of your white paper," says Jonathan Kantor in a post at the White Paper Pundit blog. "The degree that your introduction engages your reader serves as the 'make or break' point for the rest of [the] paper." How do you create ... Read the full article at MarketingProfs