MarketingProfs Daily: Search Engine Marketing

Keyword Methodology: How to Jumpstart Your SEO Strategy

Tue, 11 Jun 2013 14:00:00 GMT

You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how to create and execute a killer SEO keyword strategy. Read the full article at MarketingProfs

Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)

Fri, 26 Apr 2013 14:00:00 GMT

Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here. Read the full article at MarketingProfs

Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]

Sat, 13 Apr 2013 14:30:00 GMT

As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how tax preparers can seize the opportunity to engage them. Read the full article at MarketingProfs

Six Reasons Your Website Will Fail

Fri, 12 Apr 2013 14:00:00 GMT

Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online. Read the full article at MarketingProfs

Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

Mon, 8 Apr 2013 14:00:00 GMT

The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them. Read the full article at MarketingProfs

Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

Wed, 3 Apr 2013 14:00:00 GMT

This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy. Read the full article at MarketingProfs

Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)

Mon, 1 Apr 2013 14:00:00 GMT

The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+--and how to search-optimize your presence on them. Read the full article at MarketingProfs

B2B vs. B2C Marketing: Top Objectives, Tactics, and Metrics

Mon, 1 Apr 2013 13:00:00 GMT

B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2. Read the full article at MarketingProfs

Facebook's Graph Search Results Page: An Eye-Tracking Study

Fri, 22 Mar 2013 13:00:00 GMT

Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to eye-tracking research that explored which elements of a Graph Search results page hold the most interest. Read the full article at MarketingProfs

How to Gain Subscribers Without Buying Email Lists

Thu, 28 Feb 2013 15:00:00 GMT

Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead. Read the full article at MarketingProfs

Five Websites Capturing 20% of all Search Result Clicks

Tue, 26 Feb 2013 14:00:00 GMT

Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly 50% of search clicks, according to a new report from Experian Hitwise. Read the full article at MarketingProfs

New Google AdWords 'Offer Extensions': Five Tips to Make Them Work for You

Sat, 23 Feb 2013 15:00:00 GMT

Offer Extensions are a new ad format Google is rolling out to AdWords advertisers, who can now add a coupon or discount to their Google search ad, merging special offers with search. Read the full article at MarketingProfs

Five Tips for Post-Penguin Link-Building

Wed, 20 Feb 2013 15:00:00 GMT

Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully. Read the full article at MarketingProfs

National Brands Lack Tools to Execute Local Campaigns Effectively

Wed, 20 Feb 2013 14:00:00 GMT

Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place--complete with measurements and analytics--that can activate consumers at a local level, according to a report by the Chief Marketing Officer (CMO) Council in ... Read the full article at MarketingProfs

Google Forecast to Earn $5B in Tablet Search Ad Revenue

Tue, 19 Feb 2013 14:00:00 GMT

Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a new report from Marin Software. That would amount to roughly $5 billion in revenues from tablet ads alone for the ... Read the full article at MarketingProfs

17 Types of Content That Google Will Eat Up

Mon, 18 Feb 2013 15:00:00 GMT

Just what the title says... along with an infographic and a host of examples, illustrations, and explanations. Read the full article at MarketingProfs

Women Business Owners Upbeat, Boosting Marketing Spend

Mon, 18 Feb 2013 14:00:00 GMT

Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan to invest more in marketing in 2013, according to a survey conducted by Web.com and National Association of Women Business ... Read the full article at MarketingProfs

Video: Why and How You'll Be Using It in 2013

Thu, 14 Feb 2013 15:00:00 GMT

Online videos, which users love, have become useful marketing tools--for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013. Read the full article at MarketingProfs

Five E-Commerce Resolutions to Improve Search Engine Visibility in 2013

Thu, 7 Feb 2013 15:00:00 GMT

Online marketers near and far resolved in January to get to the top of search results this year. If you're still stumped, here are a five simple yet effective tactics to employ during the rest of 2013. Read the full article at MarketingProfs

Mobile Search Advertising Just Got Way Easier: AdWords Enhanced Campaigns

Wed, 6 Feb 2013 22:30:00 GMT

Today (Feb. 6, 2013) Google announced some major upcoming changes that will make mobile ad campaign management exponentially simpler in AdWords. The new "Enhanced Campaigns" will be available as an upgrade by late February and become the default for all campaigns by June or so. Read the full article at MarketingProfs

Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)

Fri, 1 Feb 2013 16:00:00 GMT

Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ready, you could hatch the same kind of profits as chicken farms do on Super Bowl Sunday. Read the full article at MarketingProfs

What Not to Do With Your Online Presence in 2013

Fri, 1 Feb 2013 15:00:00 GMT

If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing on the right track in 2013. Read the full article at MarketingProfs

An Exciting Time for SEO in the Enterprise [Infographic]

Tue, 29 Jan 2013 15:00:00 GMT

SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic. Read the full article at MarketingProfs

Confusion About How Facebook, Google Make Money

Wed, 16 Jan 2013 14:00:00 GMT

Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey from The Search Agency. Users seem to have a better understanding of how search engines generate revenue, however. Read the full article at MarketingProfs

Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR

Tue, 15 Jan 2013 14:00:00 GMT

Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a study of key trends in paid search, mobile, and social advertising by Marin Software. Read the full article at MarketingProfs