MarketingProfs Daily: Segmentation

Small Businesses Find ROI in Social Media [Infographic]

Sat, 25 May 2013 14:00:00 GMT

A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from its findings. Read the full article at MarketingProfs

The Hyperconnected Life [Infographic]

Tue, 21 May 2013 14:00:00 GMT

Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects. Read the full article at MarketingProfs

Three Powerful Ways to Measure the Impact of Your Email Marketing

Mon, 6 May 2013 14:00:00 GMT

Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing--and opportunities for continuous improvement--will go undetected. Read the full article at MarketingProfs

The App Arms Race: iOS vs. Android [Infographic]

Sat, 4 May 2013 14:00:00 GMT

The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the following infographic. Read the full article at MarketingProfs

The Women of Social Media: Digital Influencer Study [Infographic]

Sat, 20 Apr 2013 14:00:00 GMT

Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. Read the full article at MarketingProfs

Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity

Thu, 18 Apr 2013 14:00:00 GMT

Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid silos, unclear responsibilities, and a lack of leadership impede an organization from using Big Data to its full potential. Read the full article at MarketingProfs

Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results

Wed, 10 Apr 2013 14:00:00 GMT

Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real results. Read the full article at MarketingProfs

Expand Your Market and Audience: Use the 'Idea Graph'

Tue, 26 Mar 2013 14:00:00 GMT

Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase its size, you'll soon be sunk. Read the full article at MarketingProfs

Building a Website Testing and Optimization Program: Implementation (Part 2)

Wed, 23 Jan 2013 15:00:00 GMT

This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to take to implement your optimization program. Read the full article at MarketingProfs

What Marketers Can Learn From a Gaming Company's Email Tactics

Fri, 21 Dec 2012 15:00:01 GMT

With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers or members or prospects...). Read the full article at MarketingProfs

Your E-Commerce Guide to Election Day [Infographic]

Tue, 6 Nov 2012 15:00:00 GMT

Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic. Read the full article at MarketingProfs

BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd

Fri, 5 Oct 2012 14:00:00 GMT

The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's a quick refresher course on how your brand can make a splash on campus. Read the full article at MarketingProfs

Microsegment Your Way to Success in Social Media Marketing

Tue, 25 Sep 2012 14:00:00 GMT

Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional marketing segmentation couldn't possibly. Read the full article at MarketingProfs

How to Market to Gen-Y

Tue, 11 Sep 2012 14:00:00 GMT

"Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how sizable the Gen-Y demographic is: 80 million consumers and $200 billion in spending power." But it's not as difficult as ... Read the full article at MarketingProfs

What Every B2B Marketer Needs to Know About Millennials

Thu, 23 Aug 2012 15:30:00 GMT

The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at Godfrey's B2B Insights blog, Ken Jones asks, "Are you ready to communicate with them?" There's one big reason why you need ... Read the full article at MarketingProfs

Who Is Your Ideal Customer? Three Simple Ways to Find Your Target Market

Wed, 22 Aug 2012 14:00:00 GMT

The old adage that "a product sells itself" is nothing more than a sales and marketing myth. Products sell in large part because of the due diligence that is completed before the first sales call is made. That means taking the necessary time to create your "ideal customer" profile and ... Read the full article at MarketingProfs

'Super Buyers' Shop via Online, Mobile, and Offline Channels

Wed, 15 Aug 2012 13:00:00 GMT

Although "Super Buyers" are highly connected and mobile-savvy, they tend to mix and match their shopping with online and offline methods to find just what they want, according to a report by Forrester Research. Read the full article at MarketingProfs

'No soup for you!' Email Marketing Lessons From Seinfeld

Tue, 14 Aug 2012 14:00:00 GMT

Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not seem the most likely source of practical advice, but some of its most memorable moments provide lessons for email marketing. Read the full article at MarketingProfs

Six Email Marketing Mistakes to Avoid

Mon, 6 Aug 2012 14:00:00 GMT

Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around. So how do you maximize this old workhorse for new gains? In part by avoiding these common mistakes. Read the full article at MarketingProfs

Selling to SBOs: Three Points to Remember

Thu, 2 Aug 2012 15:30:00 GMT

So you've set your company's sights on selling to smaller businesses. Sure, they aren't the heavy-hitters, the star accounts, but their loyalty could provide a nice budgetary cushion for your bigger sales efforts. And they'll surely be thrilled to tap into your products or services, right? Well, hold on a minute. According ... Read the full article at MarketingProfs

Advanced Email Segmentation

Wed, 18 Jul 2012 14:00:00 GMT

If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue." HubSpot's Corey ... Read the full article at MarketingProfs

How to Segment for Maximum Relevance

Wed, 11 Jul 2012 14:00:00 GMT

It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same email and make it relevant to everyone in your database?" The short answer is: You can't. And that's why you need conditional ... Read the full article at MarketingProfs

At least 8 in 10 Online Users Engage in Social Media Globally: Forrester

Tue, 3 Jul 2012 13:00:00 GMT

Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global Social Media Adoption In 2011, originally published in January 2012. Read the full article at MarketingProfs

Five Tips for Effectively Marketing to College Students

Wed, 27 Jun 2012 14:00:00 GMT

Generation Y is estimated to be the largest consumer group in US history, and marketers simply cannot afford to ignore the student segment. Learn why you should be marketing to college students--and how to do so effectively. Read the full article at MarketingProfs

Five Ways to Market to Gen-Y

Thu, 21 Jun 2012 14:00:00 GMT

The consumers of Generation-Y are the next great decision-makers in the consumer world. Fortunately, marketing to Gen-Y is actually not as difficult as you might think. Here are five ways to appeal to Gen-Y. Read the full article at MarketingProfs