MarketingProfs Daily: Social Media

Four Mistakes That Could Damage Your Online Reputation [Slide Show]

Thu, 17 May 2012 14:00:00 GMT

To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation--and send customers straight to your competitors. Read the full article at MarketingProfs

Social Media Ad Spend to Reach $9.8B by 2016

Thu, 17 May 2012 13:00:00 GMT

Social media advertising revenue--now dominated by Facebook and Twitter--is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) of 21.0%, according to BIA/Kelsey's US Local Media Annual Forecast. Read the full article at MarketingProfs

On Demand Seminar: How to Get the Most Out of Your Facebook Ads

Thu, 17 May 2012 05:00:00 GMT

Presenter: Eshwar BelaniLearn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns. Read the full article at MarketingProfs

Google+ Gaining Ground With Brands and Consumers

Mon, 14 May 2012 13:00:00 GMT

Brands are getting more active with Google+, and consumers are getting more comfortable with the 10-month-old social networking site, according to a new study by Simply Measured. Among the brands listed on the Interbrand Top 100, the number of circles across all Google+ pages is up 138% from three months ... Read the full article at MarketingProfs

How to Be a Pinterest Superstar: Advice From a Mom-Blogging Virtuoso

Fri, 11 May 2012 17:00:00 GMT

We've shared how-to's about Pinterest from a brand perspective, but its biggest users are women (especially mums!) who have a super-useful perspective on how to maximize this powerful visual network. Here's an abridged version of MomAdvice's tips on becoming a Pinterest superstar. (We highly recommend reading the full article because it includes ... Read the full article at MarketingProfs

Social Media Influences Moms' Purchasing Decisions

Fri, 11 May 2012 13:00:00 GMT

Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via social media (42% vs. ... Read the full article at MarketingProfs

Adoption of Facebook's Social Ads Grows Fourfold

Thu, 10 May 2012 13:00:00 GMT

Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in March 2011, to 23% in March 2012, according to a report from Marin Software. Read the full article at MarketingProfs

Newbie Blogger Blunders to Avoid

Wed, 9 May 2012 15:00:00 GMT

You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, your blog isn't getting any comments or shares at all. What are you doing wrong? Perhaps you're making some of the ... Read the full article at MarketingProfs

Brands' Posts Rival Friends' in Social Media Influence

Tue, 8 May 2012 13:00:00 GMT

Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information. Read the full article at MarketingProfs

Social Media Top Channel for Sharing Curated Content

Mon, 7 May 2012 13:00:00 GMT

Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e., shared content from blogs, industry publications, or other online channels with customers or prospects), according to a survey from Curata. Read the full article at MarketingProfs

A Video Creator's Checklist From YouTube

Fri, 4 May 2012 17:00:00 GMT

At MIPTV in March, YouTube's Joe McDermottroe introduced the company's latest Creator's Playbook&mdash;a bible of video production gold&mdash;by giving away tips on how to make the best of your own YouTube video content. While of course it's up to you to produce unique content that captivates users in the first few seconds, ... Read the full article at MarketingProfs

Six Ways to Chop That Tweet Down to Size [Slide Show]

Thu, 3 May 2012 14:00:00 GMT

Brevity is the soul of wit, but it's also the soul of a well-crafted tweet. Learn effective tips for communicating a fully developed thought in 140 characters--or less. Read the full article at MarketingProfs

LinkedIn Beats Twitter and Facebook in B2B Conversions

Wed, 2 May 2012 13:00:00 GMT

Among three leading social networking platforms--LinkedIn, Twitter, and Facebook--LinkedIn is the most effective source of leads for B2B companies, according to data from HubSpot. Read the full article at MarketingProfs

Five Ways to Market an Effective Online Video [Video]

Tue, 1 May 2012 14:00:00 GMT

You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video. Read the full article at MarketingProfs

Software Companies Lead in Corporate Blogging

Tue, 1 May 2012 13:00:00 GMT

Only 20.5% of surveyed mid-market technology companies have a corporate blog, according to a survey from Percussion Software. However, software companies, particularly smaller ones, are far more likely to have an active blog. Read the full article at MarketingProfs

Best Day to Publish Facebook Content? It Depends

Mon, 30 Apr 2012 13:00:00 GMT

Tuesday is the day Fans of auto brands are most likely to interact with auto content on Facebook (e.g., like or share a brand post or image), but Sunday is the most engaging day for telecom and consumer goods brands, according to a study by Socialbakers. Read the full article at MarketingProfs

Four Worthy Marketing Lessons From Kickstarter

Fri, 27 Apr 2012 17:00:00 GMT

From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've seen, and its project success rate is a whopping 43%. How can that help you? Eloqua has compiled five marketing lessons ... Read the full article at MarketingProfs

How to Go B2B at Three Major Social Sites

Thu, 26 Apr 2012 15:30:00 GMT

All social networking sites hold potential for B2B marketers, Kevin Murphy argues in a recent post at the Intel blog. Still, many companies seem to stick to LinkedIn as their main online social forum. The challenge, Murphy says, is to understand which features of other popular sites lend themselves to B2B ... Read the full article at MarketingProfs

TV Trumps Social Networking as a Must-Have

Thu, 26 Apr 2012 13:00:00 GMT

Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could no longer watch TV, according to a survey from Ipsos. Read the full article at MarketingProfs

Customer Experience Initiatives Lack Proven ROI Value

Wed, 25 Apr 2012 13:00:00 GMT

Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove or cannot measure the return on investment (ROI) from customer experience management (CEM) initiatives. Read the full article at MarketingProfs

Five Key Elements of an Effective Online Video [Video]

Tue, 24 Apr 2012 14:00:00 GMT

Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective online video. Read the full article at MarketingProfs

Age, Not Gender, Drives Most Social Media Use

Mon, 23 Apr 2012 13:00:00 GMT

Though Facebook enjoys broad adoption among users of all age groups and genders, other social media sites do not have such ubiquitous appeal, according to a survey from Netpop Research. Facebook, in other words, is not the norm, Netpop found. Read the full article at MarketingProfs

Five Tips for Masterful Pinmanship on Pinterest

Fri, 20 Apr 2012 17:00:00 GMT

We've mentioned why Pinterest is a great resource for reaching users, and the social space is now brimming with case studies. Cases in point: GSD&M used it to create an SXSW survival guide for the conference's attendees. The British airline bmi started a Pinterest lotto campaign to enable eager Repinners to ... Read the full article at MarketingProfs

WOM, UGC Much More Trusted Than Email, Social Media, Advertising

Mon, 16 Apr 2012 13:00:00 GMT

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Read the full article at MarketingProfs

Six Tips for Managing Facebook Brand Timeline Pages

Fri, 13 Apr 2012 17:00:00 GMT

We have updated you on some of the major changes to Facebook&rsquo;s Brand Timeline pages. Now that you feel more familiar with the medium, it&rsquo;s time for your Community Manager to step in and do her due diligence. (Don&rsquo;t have one of those yet? Here are tips for hiring one!) Social ... Read the full article at MarketingProfs