MarketingProfs Daily: Strategy

Three Tips for Getting Your Product on a Major Retailer's Shelves

Tue, 15 May 2012 14:00:00 GMT

You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies include hiring a sales representative, attending trade shows, and encouraging friends to request it at their favorite stores. Vanessa Ting ... Read the full article at MarketingProfs

Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]

Tue, 15 May 2012 14:00:00 GMT

Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's a three-step framework to help marketers effectively integrate mobile into the marketing mix. Read the full article at MarketingProfs

Four Typical Weaknesses of Case Studies [Slide Show]

Thu, 10 May 2012 14:00:00 GMT

Case studies are meant to satisfy every professional's voyeuristic impulse--each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful are they? Read the full article at MarketingProfs

Three Ways to Boost Email Marketing ROI

Wed, 9 May 2012 14:00:00 GMT

Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. So ... Read the full article at MarketingProfs

Five Ways to Market an Effective Online Video [Video]

Tue, 1 May 2012 14:00:00 GMT

You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video. Read the full article at MarketingProfs

Is Downsizing the Best Way to Grow Your Business?

Tue, 24 Apr 2012 14:00:00 GMT

Businesses grow in a number of ways. You might expand your product line, hire new employees, or attract new customers. "Growth in any of those areas can result in bottom-line growth as well," writes Drew McLellan at MarketingProfs Daily Fix blog. "All good, so far. But bigger isn't always better." ... Read the full article at MarketingProfs

Five Key Elements of an Effective Online Video [Video]

Tue, 24 Apr 2012 14:00:00 GMT

Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective online video. Read the full article at MarketingProfs

Is a PPC Campaign Right for You?

Mon, 23 Apr 2012 17:00:00 GMT

"I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource Nation blog. "They want to know how much of an impact PPC is really going to have on their online ... Read the full article at MarketingProfs

Six Content Marketing Opportunities You're Missing [Slide Show]

Thu, 19 Apr 2012 14:00:00 GMT

When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points. Read the full article at MarketingProfs

Should You Hire, or Contract, Your Marketing Team? [Infographic]

Sat, 14 Apr 2012 13:00:00 GMT

The following decision tree will help you decide whether to hire or contract your marketing team. Why even consider the question? Because today's business climate requires agility and the ability to perform an ever-increasing set of tasks that require specialized talent, including marketing talent. This infographic flowchart will help clarify ... Read the full article at MarketingProfs

Content Marketing Lessons From The Daily Show

Wed, 11 Apr 2012 15:00:00 GMT

The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all but drove away audiences. So what changed to make the show beloved by the masses? High-quality content, consistently delivered. In ... Read the full article at MarketingProfs

Take 10: How to Effectively Use Traditional Marketing in the Digital Age

Sun, 8 Apr 2012 05:00:00 GMT

Learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy. Read the full article at MarketingProfs

Five Must-Have Habits of Successful Video Marketers

Wed, 4 Apr 2012 15:00:00 GMT

Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft entertaining and informative content, Jimm Fox suggests marketers adopt "7 Habits of Highly Effective Video Marketing." Among the tips in ... Read the full article at MarketingProfs

How-To Guide: DIY Marketing Essentials for Small Business

Wed, 4 Apr 2012 05:00:00 GMT

Small business owners have to wear many hats&#8212;this guide will allow you to arm yourself for success with a clear understanding of the fundamentals of effective marketing. Read the full article at MarketingProfs

B2B Sales and Marketing Lack Tools for Effective Selling Conversations

Tue, 27 Mar 2012 13:00:00 GMT

B2B salespeople spend roughly two-thirds of their time selling in virtual environments--via the Web and telephone--yet most companies haven't adapted their sales skills or content marketing tools to deal with this new reality, according to a new report by Corporate Visions. Read the full article at MarketingProfs

Five Steps to Effective Brand Promotion [Slide Show]

Thu, 15 Mar 2012 14:00:00 GMT

Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here are five tips for selling your brand effectively. Read the full article at MarketingProfs

Senior Execs Consume Both Traditional and New Media

Mon, 12 Mar 2012 13:00:00 GMT

Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still read business and trade information in printed formats, but they also use digital channels--such as online video, professional networking sites, ... Read the full article at MarketingProfs

Before You Plan: Four Vital Questions About Your Content Marketing

Wed, 7 Mar 2012 16:00:00 GMT

Although he has helped numerous clients formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could that happen? "The answer was simple," he writes in the Marketing Trenches blog. "I wasn't asking myself the right questions, and ... Read the full article at MarketingProfs

CMOs: Business Outlook Strong, Marketing Budgets Up

Mon, 5 Mar 2012 14:00:00 GMT

Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products and B2B services marketers leading the way, according to the CMO Survey. Read the full article at MarketingProfs

Four Questions to Ask About Your Inbound-Marketing Response Plan

Wed, 29 Feb 2012 16:00:00 GMT

So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' newly acquired expectations? As Ardath Albee notes in a post at the Marketing Interactions blog, when a clever new outreach effort ... Read the full article at MarketingProfs

Inbound Marketing Leads Cost 61% Less Than Outbound

Wed, 29 Feb 2012 14:00:00 GMT

Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 State of Inbound Marketing report by HubSpot. Read the full article at MarketingProfs

Reaching Your Goal With Objectives

Tue, 28 Feb 2012 15:00:00 GMT

"Many companies have essentially the same overarching goals: increase sales, decrease operating costs, and reduce churn," writes Brett Johnson at MarketingProfs. "All of those goals result in growing a company's net revenue and profitability." But goals aren't the same as objectives, and without objectives you're unlikely to reach your goals. ... Read the full article at MarketingProfs

Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]

Thu, 23 Feb 2012 15:00:00 GMT

The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet--and you've got to be ready for what comes next. Here are four trends any successful marketer can profitably exploit. Read the full article at MarketingProfs

Five SlideShare Tips for Getting Your Content Noticed

Wed, 22 Feb 2012 16:00:00 GMT

You've produced content for your website, blog, and social networks... but why stop there? Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million pages on the site. How can you best make use of SlideShare? David Armano offers these five tips for "Optimizing ... Read the full article at MarketingProfs

Before You Name Your Company, Consider How Google Will Rank It

Mon, 20 Feb 2012 18:00:00 GMT

Naming a company or a product used to involve a number of factors&mdash;none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online or not, "[I]t will be googled, " says Ann Smarty in an article at MarketingProfs. "So, before you choose your brand ... Read the full article at MarketingProfs