MarketingProfs Daily: Word-of-Mouth

How to Integrate Ratings and Reviews Into Your Social Marketing Programs

Fri, 3 May 2013 14:00:00 GMT

Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing. Read the full article at MarketingProfs

The Women of Social Media: Digital Influencer Study [Infographic]

Sat, 20 Apr 2013 14:00:00 GMT

Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the following infographic based on the Digital Women Influencers study. Read the full article at MarketingProfs

Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]

Tue, 2 Apr 2013 14:00:00 GMT

Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular. Read the full article at MarketingProfs

Social Media Week [Infographic]

Sat, 2 Mar 2013 06:00:01 GMT

Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week. Read the full article at MarketingProfs

The Oscars, Social Media Buzz, and Advertising [Infographics]

Sat, 23 Feb 2013 17:00:00 GMT

With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two infographics assess that buzz from different angles, with some surprising results. Read the full article at MarketingProfs

Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkim

Fri, 22 Feb 2013 15:00:00 GMT

This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine r�sum�, and score the story--and insights--on the Burger King Twitter hack. Also, we've got tools in droves... Read the full article at MarketingProfs

How to Avoid 'False Choices' in Content Marketing

Mon, 14 Jan 2013 15:00:00 GMT

Our penchant for snappy axioms--most of them a derivative of "set content free"--has put content marketing on a collision course with otherwise sensible business objectives. Read the full article at MarketingProfs

Small Businesses Tepid on Social Media, Prefer WOM and Advertising

Fri, 7 Dec 2012 14:00:00 GMT

Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to a survey from Hiscox. Read the full article at MarketingProfs

Five Takeaways From Holiday Marketing Campaigns of Years Past

Mon, 26 Nov 2012 15:00:00 GMT

Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing. Read the full article at MarketingProfs

Use Your Last Event as a Launching Pad for Your Next Event [Slide Show]

Thu, 8 Nov 2012 15:00:00 GMT

After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT event to be just as successful. Read the full article at MarketingProfs

Halloween Fun: The Online Buzz on Treats, Kids' Favorites

Wed, 31 Oct 2012 13:00:00 GMT

Candy corn is one of most enduring symbols of Halloween--and the subject of more social media buzz than any other type of Halloween candy--according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities. Read the full article at MarketingProfs

Three Myths of Social Media ROI [Infographic]

Sat, 27 Oct 2012 13:30:00 GMT

Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. But social media is measurable. The following infographic sheds light on that myth and others surrounding social media ROI. Read the full article at MarketingProfs

Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]

Thu, 25 Oct 2012 14:00:00 GMT

When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how to avoid collisions with the Federal Trade Commission (FTC) and others. Read the full article at MarketingProfs

Dissecting Social Media Buzz on Controversial Topics

Mon, 15 Oct 2012 13:00:00 GMT

Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral conversations around three controversial topics: high-fructose corn syrup (HFCS), foods containing genetically modified organisms (GMOs), and vaccinations. Read the full article at MarketingProfs

BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd

Fri, 5 Oct 2012 14:00:00 GMT

The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's a quick refresher course on how your brand can make a splash on campus. Read the full article at MarketingProfs

Don't Let Negative Word-of-Mouth Hamper Positive SEO

Fri, 14 Sep 2012 17:00:00 GMT

"Word-of-mouth is not what it used to be," writes Bob DeStefano in an article at MarketingProfs. "Just 10 years ago, upset customers, or raving fans, could spread their opinion about your business only to their family, friends, neighbors, and work colleagues." Now, however, a simple Google search displays unhappy vitriol ... Read the full article at MarketingProfs

Word-of-Mouth Key to Success of Daily Deals

Thu, 2 Aug 2012 13:00:00 GMT

Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from friends or family as the factor most likely to influence their decision to purchase, according to a report by Constant ... Read the full article at MarketingProfs

A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image

Tue, 17 Jul 2012 14:00:00 GMT

Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation. Read the full article at MarketingProfs

Four Ways to Get Too Much Word-of-Mouth [Slide Show]

Thu, 21 Jun 2012 14:00:00 GMT

Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are four ways to make that happen. Read the full article at MarketingProfs

Four Mistakes That Could Damage Your Online Reputation [Slide Show]

Thu, 17 May 2012 14:00:00 GMT

To attract customers, you spend hours creating content, blogging, tweeting, and replying to comments. But a few unprofessional missteps could damage your online reputation--and send customers straight to your competitors. Read the full article at MarketingProfs

WOM, UGC Much More Trusted Than Email, Social Media, Advertising

Mon, 16 Apr 2012 13:00:00 GMT

Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by Nielsen. Read the full article at MarketingProfs

A 13-Step Road Map for How to Go Hyper-Local

Thu, 12 Apr 2012 14:00:00 GMT

It's a no brainer. Local businesses that want to maximize their business results should implement hyper-local digital marketing. Learn key tips for effective local advertising that can help take your business to the next level. Read the full article at MarketingProfs

Social Media Effective Tool for Event Marketers

Mon, 27 Feb 2012 14:00:00 GMT

Though small organizations still rely heavily on traditional marketing channels to promote their events, social media is also an important outreach tool: 77% of event marketers who work for a small business or nonprofit say they use social media to promote their events, and another 14% say they plan to ... Read the full article at MarketingProfs

What's Driving Pinterest's Amazing Growth

Tue, 21 Feb 2012 14:00:00 GMT

Pinterest is arguably the hottest social media site on the Internet--user traffic to the online social catalog has skyrocketed since mid-2011--but the website also boasts strong audience engagement, retention, and "virality" among its core demographic, according to a report by RJMetrics. Read the full article at MarketingProfs

Security Concerns Hampering Social Commerce

Wed, 15 Feb 2012 14:00:00 GMT

More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking site such as Twitter or Facebook, according to a new survey from Digitas. Read the full article at MarketingProfs