MarketingProfs Daily: Writing

13 'Secrets' to Engaging Your Blog Site Visitors

Fri, 7 Jun 2013 14:00:00 GMT

You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual visitors into loyal fans. Read the full article at MarketingProfs

Turbocharge Your Content Marketing Machine

Mon, 29 Apr 2013 14:00:00 GMT

Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy--and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth. Read the full article at MarketingProfs

Is Your Email Subject Line Creative... or Deceptive?

Fri, 19 Apr 2013 14:00:00 GMT

So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)? Read the full article at MarketingProfs

Google Authorship and Author Rank: Big for SEO in 2013 and Beyond

Wed, 3 Apr 2013 14:00:00 GMT

This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy. Read the full article at MarketingProfs

How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale Signs

Wed, 27 Mar 2013 14:00:00 GMT

Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging a wimpy little pickax and struggling mightily to break any ground. Read the full article at MarketingProfs

How to Evaluate and Select a B2B Teleprospecting Partner

Wed, 13 Mar 2013 14:00:00 GMT

Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) that can help you locate, evaluate, and select the right teleprospecting partner. Read the full article at MarketingProfs

Are You Creating Purposeful Content?

Wed, 6 Mar 2013 15:00:00 GMT

We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content. Read the full article at MarketingProfs

Content Is Not the New Black: Time-Tested Tips for Creating Compelling Content

Mon, 4 Mar 2013 15:00:00 GMT

Content has always been, and will always be, the very foundation of marketing. Yet we are challenged with meeting the constant demand for consistently compelling content. These tactics will help you supply such content. Read the full article at MarketingProfs

Lessons From the Greatest Marketer of All Time... Expelled From Oxford

Fri, 22 Feb 2013 15:00:00 GMT

He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you can learn from his life and work. Read the full article at MarketingProfs

The Benefits of Byline Authorship, and How to Do It Right

Wed, 20 Feb 2013 15:00:01 GMT

Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. Take these three steps to get started. Read the full article at MarketingProfs

17 Types of Content That Google Will Eat Up

Mon, 18 Feb 2013 15:00:00 GMT

Just what the title says... along with an infographic and a host of examples, illustrations, and explanations. Read the full article at MarketingProfs

Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)

Tue, 12 Feb 2013 15:00:00 GMT

This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?" Read the full article at MarketingProfs

Six Principles of Great Content Brands

Mon, 28 Jan 2013 15:00:00 GMT

The torrent of content is increasing by the day. It's a good sign: Marketers are getting hip to the power of content. But the only way to survive the coming erosion of engagement with your content is to create a Great Content Brand. Read the full article at MarketingProfs

Back to the Blogging Basics [Slide Show]

Thu, 17 Jan 2013 15:00:00 GMT

Here's timely refresher in the ABCs of developing and keeping a loyal blog readership--some seemingly obvious, but all-too-often ignored, best-practices. Read the full article at MarketingProfs

From Tampons to Tablets: The Best and Worst Product Names of 2012

Wed, 19 Dec 2012 15:00:00 GMT

We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired (and most misguided) product brand names of 2012. Read the full article at MarketingProfs

How to Tell Your Brand's Story: Four Questions You Must Answer

Tue, 18 Dec 2012 15:00:00 GMT

Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content have changed, so you must change, too--and answer these four questions. Read the full article at MarketingProfs

Achieve Visual Storytelling (and Sales) Success With Whiteboards

Thu, 13 Dec 2012 15:00:00 GMT

Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition--and get customers and prospects to choose you. Read the full article at MarketingProfs

Four Commandments of SEO

Fri, 9 Nov 2012 18:00:00 GMT

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. "Search engine optimization is extremely simple," says ... Read the full article at MarketingProfs

Four Ideas for Finding More Time to Create Content

Tue, 30 Oct 2012 15:00:00 GMT

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week. At long last, you know exactly what ... Read the full article at MarketingProfs

Nine Surefire Ways to Make Your Blog Fail

Thu, 25 Oct 2012 14:00:00 GMT

Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid. Read the full article at MarketingProfs

Is 'Free' Still a Dirty Word?

Wed, 24 Oct 2012 14:00:00 GMT

"Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select words that will raise red flags with SPAM filters." So what about the word free? Once considered the reddest of red ... Read the full article at MarketingProfs

2013 B2B Content Marketing Benchmarks, Budgets, and Trends

Wed, 24 Oct 2012 10:55:00 GMT

B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends--North America. Read the full article at MarketingProfs