http://www.marketingprofs.com/topic/all/marketing-smarts Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter. en itunes@marketingprofs.com (Marketing Smarts from MarketingProfs) MarketingProfs, LLC http://i.marketingprofs.com/assets/images/logos/podcasts/marketing_smarts_100x100.jpg http://www.marketingprofs.com/topic/all/marketing-smarts Thu, 20 Jun 2013 05:35:07 UTC hourly 1 This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds! MarketingProfs no Weekly podcasts featuring in-depth interviews with smart marketers. Marketing,Smarts,from,MarketingProfs,in,depth,interviews,smart,marketing,actionable,insights Weekly Weekly podcasts featuring in-depth interviews with smart marketers. MarketingProfs, LLC Marketing,Smarts,from,MarketingProfs,in,depth,interviews,smart,marketing,actionable,insights MarketingProfs nonadult Business/Management & MarketingEducation/Trainingmattg@marketingprofs.comMarketingProfs http://rss.marketingprofs.com/~r/marketingsmarts/~3/nKrZtOTyKhk/brian-solis-business-book-marketingsmarts http://www.marketingprofs.com/podcasts/2013/10988/brian-solis-business-book-marketingsmarts#comments ]]> Wed, 19 Jun 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10988/brian-solis-business-book-marketingsmarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Relationships Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business? Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Author Brian Solis discusses the need for innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business? Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10988/brian-solis-business-book-marketingsmarts http://marketingprofs.mediafire.com/download/dff5ocaf1c2lfpa/marketingsmarts-ep86-brian-solis.mp3 http://www.marketingprofs.com/podcasts/2013/10988/brian-solis-business-book-marketingsmartshttp://marketingprofs.mediafire.com/download/dff5ocaf1c2lfpa/marketingsmarts-ep86-brian-solis.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/EDs8lA5UhAs/peter-shankman-management-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10941/peter-shankman-management-marketing-smarts#comments ]]> Wed, 12 Jun 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10941/peter-shankman-management-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In. "Be nice" isn't just advice for kindergartners: Nice businesses earn more money. Author Peter Shankman talks about the value of creating a "nice" corporate culture in his latest book, Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In. Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10941/peter-shankman-management-marketing-smarts http://marketingprofs.mediafire.com/download/93a13mlme2r0zrj/marketingsmarts-ep85-peter-shankman.mp3 http://www.marketingprofs.com/podcasts/2013/10941/peter-shankman-management-marketing-smartshttp://marketingprofs.mediafire.com/download/93a13mlme2r0zrj/marketingsmarts-ep85-peter-shankman.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/ZK6G1-zOdks/amy-maniatis-publishing-social-media-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10901/amy-maniatis-publishing-social-media-marketing-smarts#comments ]]> Wed, 5 Jun 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10901/amy-maniatis-publishing-social-media-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Brand Management National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach. National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+ for increasing your brand's reach. Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10901/amy-maniatis-publishing-social-media-marketing-smarts http://marketingprofs.mediafire.com/download/zz8dshdm7vj8loz/marketingsmart-ep84-amy-maniatis.mp3 http://www.marketingprofs.com/podcasts/2013/10901/amy-maniatis-publishing-social-media-marketing-smartshttp://marketingprofs.mediafire.com/download/zz8dshdm7vj8loz/marketingsmart-ep84-amy-maniatis.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/HIOVOnqr4rs/career-networking-jill-foster-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10857/career-networking-jill-foster-marketing-smarts#comments ]]> Wed, 29 May 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10857/career-networking-jill-foster-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Career Management B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals. B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals. Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10857/career-networking-jill-foster-marketing-smarts http://marketingprofs.mediafire.com/download/ccyqnlr3zdb42rh/marketingsmarts-episode83-jill-foster.mp4 http://www.marketingprofs.com/podcasts/2013/10857/career-networking-jill-foster-marketing-smartshttp://marketingprofs.mediafire.com/download/ccyqnlr3zdb42rh/marketingsmarts-episode83-jill-foster.mp4 http://rss.marketingprofs.com/~r/marketingsmarts/~3/mrJAfC9agIo/kill-your-content-mitch-joel-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2013/10814/kill-your-content-mitch-joel-on-marketing-smarts-podcast#comments ]]> Wed, 22 May 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10814/kill-your-content-mitch-joel-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10814/kill-your-content-mitch-joel-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/5mb7y6kxluw4q28/marketingsmarts-episode82-mitch-joel.mp3 http://www.marketingprofs.com/podcasts/2013/10814/kill-your-content-mitch-joel-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/5mb7y6kxluw4q28/marketingsmarts-episode82-mitch-joel.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/s3GXThTTqyk/women-entrepreneurs-amy-howell-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10715/women-entrepreneurs-amy-howell-marketing-smarts#comments ]]> Wed, 15 May 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10715/women-entrepreneurs-amy-howell-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Career Management Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline. Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10715/women-entrepreneurs-amy-howell-marketing-smarts http://marketingprofs.mediafire.com/file/gfcgs4e1yesm7hy/marketingsmarts-ep81-amy-howell.mp3 http://www.marketingprofs.com/podcasts/2013/10715/women-entrepreneurs-amy-howell-marketing-smartshttp://marketingprofs.mediafire.com/file/gfcgs4e1yesm7hy/marketingsmarts-ep81-amy-howell.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/GEu1VWBL_Vw/michael-stoner-education-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10668/michael-stoner-education-marketing-smarts#comments ]]> Wed, 8 May 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10668/michael-stoner-education-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms. Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10668/michael-stoner-education-marketing-smarts http://marketingprofs.mediafire.com/file/nhuyeywq6burlly/marketingsmarts-ep80-michael-stoner.mp3 http://www.marketingprofs.com/podcasts/2013/10668/michael-stoner-education-marketing-smartshttp://marketingprofs.mediafire.com/file/nhuyeywq6burlly/marketingsmarts-ep80-michael-stoner.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/f_0tvXTZvTA/andrea-weckerle-conflict-resolution-trolls-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10600/andrea-weckerle-conflict-resolution-trolls-marketing-smarts#comments ]]> Wed, 1 May 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10600/andrea-weckerle-conflict-resolution-trolls-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Public Relations Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10600/andrea-weckerle-conflict-resolution-trolls-marketing-smarts http://marketingprofs.mediafire.com/file/ny8hetjo6hq49qg/marketingsmarts-episode79-andrea-weckerle.mp3 http://www.marketingprofs.com/podcasts/2013/10600/andrea-weckerle-conflict-resolution-trolls-marketing-smartshttp://marketingprofs.mediafire.com/file/ny8hetjo6hq49qg/marketingsmarts-episode79-andrea-weckerle.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/-rFexqpvZkg/jason-falls-autism-awareness-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smarts#comments ]]> Tue, 23 Apr 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community. Kerry O'Shea Gorgone clean http://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smarts http://marketingprofs.mediafire.com/file/ojzblmp1rz5671b/marketingsmarts-episode78-jason-falls.mp3 http://www.marketingprofs.com/podcasts/2013/10581/jason-falls-autism-awareness-marketing-smartshttp://marketingprofs.mediafire.com/file/ojzblmp1rz5671b/marketingsmarts-episode78-jason-falls.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/J7Z4jA5rG0g/dorie-clark-personal-branding-marketing-smarts http://www.marketingprofs.com/podcasts/2013/10524/dorie-clark-personal-branding-marketing-smarts#comments ]]> Wed, 17 Apr 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10524/dorie-clark-personal-branding-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Career Management Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10524/dorie-clark-personal-branding-marketing-smarts http://marketingprofs.mediafire.com/file/44qfacjir0bbd11/marketingsmarts-episode77-dorie-clark.mp3 http://www.marketingprofs.com/podcasts/2013/10524/dorie-clark-personal-branding-marketing-smartshttp://marketingprofs.mediafire.com/file/44qfacjir0bbd11/marketingsmarts-episode77-dorie-clark.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/rEOpFTuL1-8/we-are-here-to-persuade-people-michael-weiss-of-figure18-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2013/10395/we-are-here-to-persuade-people-michael-weiss-of-figure18-on-marketing-smarts-podcast#comments ]]> Wed, 3 Apr 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10395/we-are-here-to-persuade-people-michael-weiss-of-figure18-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10395/we-are-here-to-persuade-people-michael-weiss-of-figure18-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/dnns5q0vcd6q324/marketingsmarts-episode76-michael-weiss.mp3 http://www.marketingprofs.com/podcasts/2013/10395/we-are-here-to-persuade-people-michael-weiss-of-figure18-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/dnns5q0vcd6q324/marketingsmarts-episode76-michael-weiss.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/cH_OdUudRE4/content-customer-segmentation-big-data-acxiom-suther http://www.marketingprofs.com/podcasts/2013/10394/content-customer-segmentation-big-data-acxiom-suther#comments ]]> Wed, 27 Mar 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10394/content-customer-segmentation-big-data-acxiom-suther mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Relationships This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10394/content-customer-segmentation-big-data-acxiom-suther http://marketingprofs.mediafire.com/file/ogadj6v1uq9iodd/marketingsmarts-episode75-tim-suther.mp3 http://www.marketingprofs.com/podcasts/2013/10394/content-customer-segmentation-big-data-acxiom-sutherhttp://marketingprofs.mediafire.com/file/ogadj6v1uq9iodd/marketingsmarts-episode75-tim-suther.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/sj_OyP1qp6s/spreadable-media-content-marketing-sam-ford http://www.marketingprofs.com/podcasts/2013/10344/spreadable-media-content-marketing-sam-ford#comments ]]> Wed, 20 Mar 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10344/spreadable-media-content-marketing-sam-ford mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era--and that's a problem, argues Sam Ford. Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era--and that's a problem, argues Sam Ford. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10344/spreadable-media-content-marketing-sam-ford http://marketingprofs.mediafire.com/file/7c9sqptis31fdre/marketingsmarts-episode74-sam-ford.mp3 http://www.marketingprofs.com/podcasts/2013/10344/spreadable-media-content-marketing-sam-fordhttp://marketingprofs.mediafire.com/file/7c9sqptis31fdre/marketingsmarts-episode74-sam-ford.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/AdbMgpGd_qw/marketing-operations-steven-bushong-disney-abc http://www.marketingprofs.com/podcasts/2013/10300/marketing-operations-steven-bushong-disney-abc#comments ]]> Wed, 13 Mar 2013 14:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10300/marketing-operations-steven-bushong-disney-abc mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10300/marketing-operations-steven-bushong-disney-abc http://marketingprofs.mediafire.com/file/dod0dx3d9fd9mpc/marketingsmarts-episode73-steven-bushong.mp3 http://www.marketingprofs.com/podcasts/2013/10300/marketing-operations-steven-bushong-disney-abchttp://marketingprofs.mediafire.com/file/dod0dx3d9fd9mpc/marketingsmarts-episode73-steven-bushong.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/PF00hFEVWJk/how-to-build-a-testing-optimization-culture-justin-rondeau http://www.marketingprofs.com/podcasts/2013/10240/how-to-build-a-testing-optimization-culture-justin-rondeau#comments ]]> Wed, 6 Mar 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10240/how-to-build-a-testing-optimization-culture-justin-rondeau mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Metrics & ROI Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing. Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture of testing. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10240/how-to-build-a-testing-optimization-culture-justin-rondeau http://marketingprofs.mediafire.com/file/6pu61g5sfne9arx/marketingsmarts-episode72-justin-rondeau.mp3 http://www.marketingprofs.com/podcasts/2013/10240/how-to-build-a-testing-optimization-culture-justin-rondeauhttp://marketingprofs.mediafire.com/file/6pu61g5sfne9arx/marketingsmarts-episode72-justin-rondeau.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/RIiUN8XPeNo/marketing-metrics-ROI-jim-lenskold http://www.marketingprofs.com/podcasts/2012/10125/marketing-metrics-ROI-jim-lenskold#comments ]]> Wed, 20 Feb 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/10125/marketing-metrics-ROI-jim-lenskold mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Metrics & ROI Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards. Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement exactly backwards. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/10125/marketing-metrics-ROI-jim-lenskold http://marketingprofs.mediafire.com/file/tcedxbjcausxzs6/marketingsmarts-episode71-Jim-Lenskold.mp3 http://www.marketingprofs.com/podcasts/2012/10125/marketing-metrics-ROI-jim-lenskoldhttp://marketingprofs.mediafire.com/file/tcedxbjcausxzs6/marketingsmarts-episode71-Jim-Lenskold.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/hojfgEE3tCs/buyer-personas-adele-revella-customer-insight http://www.marketingprofs.com/podcasts/2013/10072/buyer-personas-adele-revella-customer-insight#comments ]]> Wed, 13 Feb 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10072/buyer-personas-adele-revella-customer-insight mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales "Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. "Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10072/buyer-personas-adele-revella-customer-insight http://marketingprofs.mediafire.com/file/lar07759eff2pbo/marketingsmarts-episode70-adele-revella.mp3 http://www.marketingprofs.com/podcasts/2013/10072/buyer-personas-adele-revella-customer-insighthttp://marketingprofs.mediafire.com/file/lar07759eff2pbo/marketingsmarts-episode70-adele-revella.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/SkJSrxufE3Y/social-media-policies-david-b-thomas http://www.marketingprofs.com/podcasts/2013/10025/social-media-policies-david-b-thomas#comments ]]> Wed, 6 Feb 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2013/10025/social-media-policies-david-b-thomas mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/10025/social-media-policies-david-b-thomas http://marketingprofs.mediafire.com/file/sunbsvcpn674d9r/marketingsmarts-episode69-david-thomas.mp3 http://www.marketingprofs.com/podcasts/2013/10025/social-media-policies-david-b-thomashttp://marketingprofs.mediafire.com/file/sunbsvcpn674d9r/marketingsmarts-episode69-david-thomas.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/DW8nSREzMQ4/daniel-pink-sales-selling-human-nature http://www.marketingprofs.com/podcasts/2013/9961/daniel-pink-sales-selling-human-nature#comments ]]> Wed, 30 Jan 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2013/9961/daniel-pink-sales-selling-human-nature mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists. Dan Pink argues that selling (especially in the form of persuading or convincing someone to do this or that) is deeply embedded in our nature. "We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," he insists. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/9961/daniel-pink-sales-selling-human-nature http://marketingprofs.mediafire.com/file/aob6ta5p22med0v/marketingsmarts-episode68-dan-pink.mp3 http://www.marketingprofs.com/podcasts/2013/9961/daniel-pink-sales-selling-human-naturehttp://marketingprofs.mediafire.com/file/aob6ta5p22med0v/marketingsmarts-episode68-dan-pink.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/mbCukaZy72A/content-marketing-digital-strategy-the-atlantic http://www.marketingprofs.com/podcasts/2013/9931/content-marketing-digital-strategy-the-atlantic#comments ]]> Wed, 23 Jan 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2013/9931/content-marketing-digital-strategy-the-atlantic mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/9931/content-marketing-digital-strategy-the-atlantic http://marketingprofs.mediafire.com/file/3rxgztfldtog0fb/marketingsmarts-episode67-bob-cohn.mp3 http://www.marketingprofs.com/podcasts/2013/9931/content-marketing-digital-strategy-the-atlantichttp://marketingprofs.mediafire.com/file/3rxgztfldtog0fb/marketingsmarts-episode67-bob-cohn.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/kxwp3If0YJQ/seo-vs-content-marketing-audience-building http://www.marketingprofs.com/podcasts/2013/9877/seo-vs-content-marketing-audience-building#comments ]]> Wed, 16 Jan 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2013/9877/seo-vs-content-marketing-audience-building mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content "Search engine robots--the last time I checked--do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." "Search engine robots--the last time I checked--do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/9877/seo-vs-content-marketing-audience-building http://marketingprofs.mediafire.com/file/6dp6kp8ewus4eco/marketingsmarts-episode66-sonia-simone.mp3 http://www.marketingprofs.com/podcasts/2013/9877/seo-vs-content-marketing-audience-buildinghttp://marketingprofs.mediafire.com/file/6dp6kp8ewus4eco/marketingsmarts-episode66-sonia-simone.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/u2QNx40JU0A/intel-ekaterina-walter-facebook-zuckerberg-entrepreneurship http://www.marketingprofs.com/podcasts/2014/9821/intel-ekaterina-walter-facebook-zuckerberg-entrepreneurship#comments ]]> Wed, 9 Jan 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2014/9821/intel-ekaterina-walter-facebook-zuckerberg-entrepreneurship mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Career Management "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this week's episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2014/9821/intel-ekaterina-walter-facebook-zuckerberg-entrepreneurship http://marketingprofs.mediafire.com/file/kmia4qws1uiuce7/marketingsmarts-episode65-ekaterina-walter.mp3 http://www.marketingprofs.com/podcasts/2014/9821/intel-ekaterina-walter-facebook-zuckerberg-entrepreneurshiphttp://marketingprofs.mediafire.com/file/kmia4qws1uiuce7/marketingsmarts-episode65-ekaterina-walter.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/jF2JxqHqVJ4/content-marketing-social-media-community-management http://www.marketingprofs.com/podcasts/2013/9780/content-marketing-social-media-community-management#comments ]]> Wed, 2 Jan 2013 15:00:00 UTC http://www.marketingprofs.com/podcasts/2013/9780/content-marketing-social-media-community-management mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. Matthew Grant clean http://www.marketingprofs.com/podcasts/2013/9780/content-marketing-social-media-community-management http://marketingprofs.mediafire.com/file/c4zm3yl0u4ymuax/marketingsmarts-episode64-2012-recap.mp3 http://www.marketingprofs.com/podcasts/2013/9780/content-marketing-social-media-community-managementhttp://marketingprofs.mediafire.com/file/c4zm3yl0u4ymuax/marketingsmarts-episode64-2012-recap.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/-XyoSHxVaKA/nonprofit-performance-metrics-management http://www.marketingprofs.com/podcasts/2012/9727/nonprofit-performance-metrics-management#comments ]]> Wed, 19 Dec 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9727/nonprofit-performance-metrics-management mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Non-Profit Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits. Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9727/nonprofit-performance-metrics-management http://marketingprofs.mediafire.com/file/ez9eq079e7w4ko2/marketingsmarts-episode63-kanter-paine.mp3 http://www.marketingprofs.com/podcasts/2012/9727/nonprofit-performance-metrics-managementhttp://marketingprofs.mediafire.com/file/ez9eq079e7w4ko2/marketingsmarts-episode63-kanter-paine.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/XFGg9ard6k4/career-management-work-life-balance-cc-chapman http://www.marketingprofs.com/podcasts/2012/9683/career-management-work-life-balance-cc-chapman#comments ]]> Wed, 12 Dec 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9683/career-management-work-life-balance-cc-chapman mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Career Management C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their lives." C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their lives." Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9683/career-management-work-life-balance-cc-chapman http://marketingprofs.mediafire.com/file/w3sapihxwf1b03x/marketingsmarts-episode62-cc-chapman.mp3 http://www.marketingprofs.com/podcasts/2012/9683/career-management-work-life-balance-cc-chapmanhttp://marketingprofs.mediafire.com/file/w3sapihxwf1b03x/marketingsmarts-episode62-cc-chapman.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/0-h-ON1Q2Rk/john-jantsch-small-business-marketing-strategy http://www.marketingprofs.com/podcasts/2012/9642/john-jantsch-small-business-marketing-strategy#comments ]]> Wed, 5 Dec 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9642/john-jantsch-small-business-marketing-strategy mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals. John Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9642/john-jantsch-small-business-marketing-strategy http://marketingprofs.mediafire.com/file/w5mg9504vqq9xmt/marketingsmarts-episode61-john-jantsch.mp3 http://www.marketingprofs.com/podcasts/2012/9642/john-jantsch-small-business-marketing-strategyhttp://marketingprofs.mediafire.com/file/w5mg9504vqq9xmt/marketingsmarts-episode61-john-jantsch.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/jGL4_JP6XCk/marketingsmarts-podcast-jeff-bander http://www.marketingprofs.com/podcasts/2012/9569/marketingsmarts-podcast-jeff-bander#comments ]]> Wed, 28 Nov 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9569/marketingsmarts-podcast-jeff-bander mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Market Research Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9569/marketingsmarts-podcast-jeff-bander http://marketingprofs.mediafire.com/file/r9f93cv9056xrwh/marketingsmarts-episode60-jeff-bander.mp3 http://www.marketingprofs.com/podcasts/2012/9569/marketingsmarts-podcast-jeff-banderhttp://marketingprofs.mediafire.com/file/r9f93cv9056xrwh/marketingsmarts-episode60-jeff-bander.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/v7i86Do2Dr4/marketing-smarts-podcast-ellen-valentine http://www.marketingprofs.com/podcasts/2012/9560/marketing-smarts-podcast-ellen-valentine#comments ]]> Wed, 21 Nov 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9560/marketing-smarts-podcast-ellen-valentine mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9560/marketing-smarts-podcast-ellen-valentine http://marketingprofs.mediafire.com/file/7f3webp42kjzb7k/marketingsmarts-episode59-ellen-valentine.mp3 http://www.marketingprofs.com/podcasts/2012/9560/marketing-smarts-podcast-ellen-valentinehttp://marketingprofs.mediafire.com/file/7f3webp42kjzb7k/marketingsmarts-episode59-ellen-valentine.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/wahmmg0ISG8/andrew-davis-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/9498/andrew-davis-marketing-smarts-podcast#comments ]]> Wed, 14 Nov 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9498/andrew-davis-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis. Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9498/andrew-davis-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/2pu26ah3b8r3ua5/marketingsmarts-episode58-andrew-davis.mp3 http://www.marketingprofs.com/podcasts/2012/9498/andrew-davis-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/2pu26ah3b8r3ua5/marketingsmarts-episode58-andrew-davis.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/lmdd4qEF0AU/marketing-smarts-podcast-becky-mccray http://www.marketingprofs.com/podcasts/2012/9450/marketing-smarts-podcast-becky-mccray#comments ]]> Wed, 7 Nov 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9450/marketing-smarts-podcast-becky-mccray mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among other things, introduced me to the concept of "planning for zero." "There will be times when your income is zero and you just might as well plan for that right now," Becky McCray told me. She is a resident of Hopeton, Oklahoma (population 30), cattle rancher, liquor store owner, and co-author (with Barry J. Moltz) of Small Town Rules, which, among other things, introduced me to the concept of "planning for zero." Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9450/marketing-smarts-podcast-becky-mccray http://marketingprofs.mediafire.com/file/7rlbqvbk24p1a95/marketingsmarts-episode57-becky-mccray.mp3 http://www.marketingprofs.com/podcasts/2012/9450/marketing-smarts-podcast-becky-mccrayhttp://marketingprofs.mediafire.com/file/7rlbqvbk24p1a95/marketingsmarts-episode57-becky-mccray.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/7GIdvWtRrqg/dean-elmore-boston-university http://www.marketingprofs.com/podcasts/2012/9233/dean-elmore-boston-university#comments ]]> Wed, 31 Oct 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9233/dean-elmore-boston-university mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable." Boston University's Dean of Students Kenn Elmore discusses BU's sometimes-pioneering use of social media, including for "reaching the unreachable." During our conversation, I asked him to explain what he meant by "the unreachable." Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9233/dean-elmore-boston-university http://marketingprofs.mediafire.com/file/13i96wp58hn19wh/marketingsmarts-episode56-dean-elmore.mp3 http://www.marketingprofs.com/podcasts/2012/9233/dean-elmore-boston-universityhttp://marketingprofs.mediafire.com/file/13i96wp58hn19wh/marketingsmarts-episode56-dean-elmore.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/QbyNs-I9E3A/achieving-true-sales-and-marketing-alignment-constant-contacts-rick-jensen-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/9179/achieving-true-sales-and-marketing-alignment-constant-contacts-rick-jensen-on-marketing-smarts-podcast#comments ]]> Wed, 24 Oct 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9179/achieving-true-sales-and-marketing-alignment-constant-contacts-rick-jensen-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong. Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9179/achieving-true-sales-and-marketing-alignment-constant-contacts-rick-jensen-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/qgkbyd70i8ffcvk/marketingsmarts-episode55-rick-jensen.mp3 http://www.marketingprofs.com/podcasts/2012/9179/achieving-true-sales-and-marketing-alignment-constant-contacts-rick-jensen-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/qgkbyd70i8ffcvk/marketingsmarts-episode55-rick-jensen.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/TrJLKcpEfNw/people-respond-to-stories-rohit-bhargava-talks-likeonomics-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/9135/people-respond-to-stories-rohit-bhargava-talks-likeonomics-on-marketing-smarts-podcast#comments ]]> Wed, 17 Oct 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9135/people-respond-to-stories-rohit-bhargava-talks-likeonomics-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content Rohit Bhargava, author and social media strategist, thinks business books need to be useful--to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to do that is to start off by telling a story. Rohit Bhargava, author and social media strategist, thinks business books need to be useful--to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to do that is to start off by telling a story. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9135/people-respond-to-stories-rohit-bhargava-talks-likeonomics-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/njbscq6x9niao69/marketingsmarts-episode54-rohit-bhargava.mp3 http://www.marketingprofs.com/podcasts/2012/9135/people-respond-to-stories-rohit-bhargava-talks-likeonomics-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/njbscq6x9niao69/marketingsmarts-episode54-rohit-bhargava.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/0dLmt0qRSVQ/does-your-brand-have-a-visual-hammer-laura-ries-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/9097/does-your-brand-have-a-visual-hammer-laura-ries-on-marketing-smarts-podcast#comments ]]> Wed, 10 Oct 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9097/does-your-brand-have-a-visual-hammer-laura-ries-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Brand Management This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a blunt, emotional force that words lack. This week's guest , Laura Ries, believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a blunt, emotional force that words lack. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9097/does-your-brand-have-a-visual-hammer-laura-ries-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/hn9o2065fco889l/marketingsmarts-episode53-laura-ries.mp3 http://www.marketingprofs.com/podcasts/2012/9097/does-your-brand-have-a-visual-hammer-laura-ries-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/hn9o2065fco889l/marketingsmarts-episode53-laura-ries.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/ZxAysxq6-ko/three-customer-service-lessons-from-dave-united-breaks-guitars-carroll-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/9020/three-customer-service-lessons-from-dave-united-breaks-guitars-carroll-on-marketing-smarts-podcast#comments ]]> Wed, 3 Oct 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/9020/three-customer-service-lessons-from-dave-united-breaks-guitars-carroll-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I asked him what companies need if they are to avoid a "Dave Carroll" in their future. This is what he told me. Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I asked him what companies need if they are to avoid a "Dave Carroll" in their future. This is what he told me. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/9020/three-customer-service-lessons-from-dave-united-breaks-guitars-carroll-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/a15e2g9h912xcer/marketingsmarts-episode52-dave-carroll.mp3 http://www.marketingprofs.com/podcasts/2012/9020/three-customer-service-lessons-from-dave-united-breaks-guitars-carroll-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/a15e2g9h912xcer/marketingsmarts-episode52-dave-carroll.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/dx2WIK9JiNE/every-message-must-be-relevant-ibms-yuchun-lee-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8974/every-message-must-be-relevant-ibms-yuchun-lee-on-marketing-smarts-podcast#comments ]]> Wed, 26 Sep 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8974/every-message-must-be-relevant-ibms-yuchun-lee-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Behavior According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant? According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant? Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8974/every-message-must-be-relevant-ibms-yuchun-lee-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/dg822s8i1asa2u2/marketingsmarts-episode51-yuchun-lee.mp3 http://www.marketingprofs.com/podcasts/2012/8974/every-message-must-be-relevant-ibms-yuchun-lee-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/dg822s8i1asa2u2/marketingsmarts-episode51-yuchun-lee.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/6EhkDNhs5e4/every-brand-needs-an-editor-marketoonist-tom-fishburne-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8924/every-brand-needs-an-editor-marketoonist-tom-fishburne-on-marketing-smarts-podcast#comments ]]> Wed, 19 Sep 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8924/every-brand-needs-an-editor-marketoonist-tom-fishburne-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors--and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer--and editing not just when creating content but especially when designing and developing the products themselves. Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors--and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer--and editing not just when creating content but especially when designing and developing the products themselves. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8924/every-brand-needs-an-editor-marketoonist-tom-fishburne-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/mfamstw91ah32sq/marketingsmarts-episode50-tom-fishburne.mp3 http://www.marketingprofs.com/podcasts/2012/8924/every-brand-needs-an-editor-marketoonist-tom-fishburne-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/mfamstw91ah32sq/marketingsmarts-episode50-tom-fishburne.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/mJq7Gv6xm3o/how-humor-can-humanize-a-b2b-brand-tim-washer-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8869/how-humor-can-humanize-a-b2b-brand-tim-washer-on-marketing-smarts-podcast#comments ]]> Wed, 12 Sep 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8869/how-humor-can-humanize-a-b2b-brand-tim-washer-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective part of your marketing. In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective part of your marketing. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8869/how-humor-can-humanize-a-b2b-brand-tim-washer-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/tat3xjbj3yrl6yq/marketingsmarts-episode49-tim-washer.mp3 http://www.marketingprofs.com/podcasts/2012/8869/how-humor-can-humanize-a-b2b-brand-tim-washer-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/tat3xjbj3yrl6yq/marketingsmarts-episode49-tim-washer.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/HncM98DMRe4/keys-to-creating-effective-buyer-personas-ardath-albee-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8834/keys-to-creating-effective-buyer-personas-ardath-albee-on-marketing-smarts-podcast#comments ]]> Wed, 5 Sep 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8834/keys-to-creating-effective-buyer-personas-ardath-albee-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales Has your organization ever created buyer personas? If so, did you ever use them? Many don't--because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. Has your organization ever created buyer personas? If so, did you ever use them? Many don't--because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8834/keys-to-creating-effective-buyer-personas-ardath-albee-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/3hk7hwcxam87j5z/marketingsmarts-episode48-ardath-albee2.mp3 http://www.marketingprofs.com/podcasts/2012/8834/keys-to-creating-effective-buyer-personas-ardath-albee-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/3hk7hwcxam87j5z/marketingsmarts-episode48-ardath-albee2.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/tgMkoU0bu3I/educate-entertain-and-inform-kipp-bodnar-talks-social-media-strategy-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8735/educate-entertain-and-inform-kipp-bodnar-talks-social-media-strategy-on-marketing-smarts-podcast#comments ]]> Wed, 29 Aug 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8735/educate-entertain-and-inform-kipp-bodnar-talks-social-media-strategy-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!). HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!). Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8735/educate-entertain-and-inform-kipp-bodnar-talks-social-media-strategy-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/o5kq8o9v15cztqk/marketingsmarts-episode47-kipp-bodnar.mp3 http://www.marketingprofs.com/podcasts/2012/8735/educate-entertain-and-inform-kipp-bodnar-talks-social-media-strategy-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/o5kq8o9v15cztqk/marketingsmarts-episode47-kipp-bodnar.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/L7XeVllpW8U/getting-content-strategy-right-michael-brenner-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8733/getting-content-strategy-right-michael-brenner-on-marketing-smarts-podcast#comments ]]> Wed, 22 Aug 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8733/getting-content-strategy-right-michael-brenner-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines--and implements--its content strategy. The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines--and implements--its content strategy. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8733/getting-content-strategy-right-michael-brenner-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/sspqprz93gnl2f5/marketingsmarts-episode46-michael-brenner.mp3 http://www.marketingprofs.com/podcasts/2012/8733/getting-content-strategy-right-michael-brenner-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/sspqprz93gnl2f5/marketingsmarts-episode46-michael-brenner.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/iB4q-lOvb2E/content-should-make-things-happen-joe-pulizzi-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8681/content-should-make-things-happen-joe-pulizzi-on-marketing-smarts-podcast#comments ]]> Wed, 15 Aug 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8681/content-should-make-things-happen-joe-pulizzi-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on how every piece of CMI content is tied to a specific call to action. Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on how every piece of CMI content is tied to a specific call to action. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8681/content-should-make-things-happen-joe-pulizzi-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/wqe4g6jorm3wtqy/marketingsmarts-episode45-joe-pulizzi.mp3 http://www.marketingprofs.com/podcasts/2012/8681/content-should-make-things-happen-joe-pulizzi-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/wqe4g6jorm3wtqy/marketingsmarts-episode45-joe-pulizzi.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/mIFl8gfyW3Y/email-marketing-for-rebels-dj-waldow-and-jason-falls-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8627/email-marketing-for-rebels-dj-waldow-and-jason-falls-on-marketing-smarts-podcast#comments ]]> Wed, 8 Aug 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8627/email-marketing-for-rebels-dj-waldow-and-jason-falls-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Email Marketing All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices." All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices." Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8627/email-marketing-for-rebels-dj-waldow-and-jason-falls-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/9bz4fh3k7kta7dy/marketingsmarts-episode44-waldow-falls.mp3 http://www.marketingprofs.com/podcasts/2012/8627/email-marketing-for-rebels-dj-waldow-and-jason-falls-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/9bz4fh3k7kta7dy/marketingsmarts-episode44-waldow-falls.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/4xSLeEOZO30/satire-politics-and-marketing-fake-news-baratunde-thurston-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8580/satire-politics-and-marketing-fake-news-baratunde-thurston-on-marketing-smarts-podcast#comments ]]> Wed, 1 Aug 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8580/satire-politics-and-marketing-fake-news-baratunde-thurston-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor--and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say. Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor--and an uncanny ability to meld business sense and humor to both build an online audience and keep advertisers happy. Hear what he has to say. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8580/satire-politics-and-marketing-fake-news-baratunde-thurston-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/jvuexvonyvyjxd7/marketingsmarts-episode43-baratunde-thurston_3.mp3 http://www.marketingprofs.com/podcasts/2012/8580/satire-politics-and-marketing-fake-news-baratunde-thurston-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/jvuexvonyvyjxd7/marketingsmarts-episode43-baratunde-thurston_3.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/9yIjIay56CM/boston-roadshow-rundown-interviews-with-jeff-mayersohn-and-lou-imbriano-podcast http://www.marketingprofs.com/podcasts/2012/8515/boston-roadshow-rundown-interviews-with-jeff-mayersohn-and-lou-imbriano-podcast#comments ]]> Wed, 25 Jul 2012 14:00:01 UTC http://www.marketingprofs.com/podcasts/2012/8515/boston-roadshow-rundown-interviews-with-jeff-mayersohn-and-lou-imbriano-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the New England Patriots. The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the New England Patriots. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8515/boston-roadshow-rundown-interviews-with-jeff-mayersohn-and-lou-imbriano-podcast http://marketingprofs.mediafire.com/file/kaak93c9texbgme/marketingsmarts-episode42-mayersohn-imbriano.mp3 http://www.marketingprofs.com/podcasts/2012/8515/boston-roadshow-rundown-interviews-with-jeff-mayersohn-and-lou-imbriano-podcasthttp://marketingprofs.mediafire.com/file/kaak93c9texbgme/marketingsmarts-episode42-mayersohn-imbriano.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/aBnl9Z9orns/nice-companies-make-more-money-andy-sernovitz-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8447/nice-companies-make-more-money-andy-sernovitz-on-marketing-smarts-podcast#comments ]]> Wed, 18 Jul 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8447/nice-companies-make-more-money-andy-sernovitz-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Word-of-Mouth Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast. Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8447/nice-companies-make-more-money-andy-sernovitz-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/v32u9736ww65myt/marketingsmarts-episode41-andy-sernovitz.mp3 http://www.marketingprofs.com/podcasts/2012/8447/nice-companies-make-more-money-andy-sernovitz-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/v32u9736ww65myt/marketingsmarts-episode41-andy-sernovitz.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/cz_pl9F_hWA/making-the-case-for-google-guy-kawasaki-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8385/making-the-case-for-google-guy-kawasaki-on-marketing-smarts-podcast#comments What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot.]]> What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot.]]> Wed, 11 Jul 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8385/making-the-case-for-google-guy-kawasaki-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8385/making-the-case-for-google-guy-kawasaki-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/7bfmy9digapd0mb/marketingsmarts-episode40-guy-kawasaki.mp3 http://www.marketingprofs.com/podcasts/2012/8385/making-the-case-for-google-guy-kawasaki-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/7bfmy9digapd0mb/marketingsmarts-episode40-guy-kawasaki.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/9ZbY4Xo8ZjU/you-are-getting-lead-qualification-wrong-dan-mcdade-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8330/you-are-getting-lead-qualification-wrong-dan-mcdade-on-marketing-smarts-podcast#comments ]]> Tue, 3 Jul 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8330/you-are-getting-lead-qualification-wrong-dan-mcdade-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales "Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem. "Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8330/you-are-getting-lead-qualification-wrong-dan-mcdade-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/j8958vy79vfj17i/marketingsmarts-episode39-dan-mcdade.mp3 http://www.marketingprofs.com/podcasts/2012/8330/you-are-getting-lead-qualification-wrong-dan-mcdade-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/j8958vy79vfj17i/marketingsmarts-episode39-dan-mcdade.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/oynIqfGRvfg/have-you-sat-down-with-your-customer-lately-patrick-schaber-and-joe-sorge-on-marketing-smarts http://www.marketingprofs.com/podcasts/2012/8288/have-you-sat-down-with-your-customer-lately-patrick-schaber-and-joe-sorge-on-marketing-smarts#comments ]]> Wed, 27 Jun 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8288/have-you-sat-down-with-your-customer-lately-patrick-schaber-and-joe-sorge-on-marketing-smarts mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Relationships Whether you are selling complex technical systems or burgers with fried pickles on them--like my guests in this week's Marketing Smarts--you need to understand your customers and interact with them face-to-face. Whether you are selling complex technical systems or burgers with fried pickles on them--like my guests in this week's Marketing Smarts--you need to understand your customers and interact with them face-to-face. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8288/have-you-sat-down-with-your-customer-lately-patrick-schaber-and-joe-sorge-on-marketing-smarts http://marketingprofs.mediafire.com/file/356czqw9xwivw4j/marketingsmarts-episode38-schaber-sorge.mp3 http://www.marketingprofs.com/podcasts/2012/8288/have-you-sat-down-with-your-customer-lately-patrick-schaber-and-joe-sorge-on-marketing-smartshttp://marketingprofs.mediafire.com/file/356czqw9xwivw4j/marketingsmarts-episode38-schaber-sorge.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/URDxQVJm64c/a-holistic-approach-to-content-and-seo-strategy-lee-odden-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8206/a-holistic-approach-to-content-and-seo-strategy-lee-odden-on-marketing-smarts-podcast#comments ]]> Wed, 20 Jun 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8206/a-holistic-approach-to-content-and-seo-strategy-lee-odden-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8206/a-holistic-approach-to-content-and-seo-strategy-lee-odden-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/m49pdzmpn7o37zh/marketingsmarts-episode37-lee-odden.mp3 http://www.marketingprofs.com/podcasts/2012/8206/a-holistic-approach-to-content-and-seo-strategy-lee-odden-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/m49pdzmpn7o37zh/marketingsmarts-episode37-lee-odden.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/kjLYGd8sxlw/the-easiest-way-to-be-successful-in-social-jay-baer-talks-to-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2102/8153/the-easiest-way-to-be-successful-in-social-jay-baer-talks-to-marketing-smarts-podcast#comments ]]> Wed, 13 Jun 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2102/8153/the-easiest-way-to-be-successful-in-social-jay-baer-talks-to-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company." In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company." Matthew Grant clean http://www.marketingprofs.com/podcasts/2102/8153/the-easiest-way-to-be-successful-in-social-jay-baer-talks-to-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/3tsbj11fsntxdy2/marketingsmarts-episode36-jay-baer.mp3 http://www.marketingprofs.com/podcasts/2102/8153/the-easiest-way-to-be-successful-in-social-jay-baer-talks-to-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/3tsbj11fsntxdy2/marketingsmarts-episode36-jay-baer.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/WKxA1WDKZvs/the-rise-of-the-savvy-auntie-melanie-notkin-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/8089/the-rise-of-the-savvy-auntie-melanie-notkin-on-marketing-smarts-podcast#comments ]]> Wed, 6 Jun 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8089/the-rise-of-the-savvy-auntie-melanie-notkin-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Segmentation In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers--women without children of their own, but with children in their lives. In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers--women without children of their own, but with children in their lives. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8089/the-rise-of-the-savvy-auntie-melanie-notkin-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/dv4wvm30sa9r69t/marketingsmarts-episode35-melanie-notkin.mp3 http://www.marketingprofs.com/podcasts/2012/8089/the-rise-of-the-savvy-auntie-melanie-notkin-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/dv4wvm30sa9r69t/marketingsmarts-episode35-melanie-notkin.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/D2PurxXDvd0/f-bombs-tax-audits-and-marketing-smarts-live-in-miami-podcast http://www.marketingprofs.com/podcasts/2012/8029/f-bombs-tax-audits-and-marketing-smarts-live-in-miami-podcast#comments ]]> Wed, 30 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/8029/f-bombs-tax-audits-and-marketing-smarts-live-in-miami-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics. In this week's Marketing Smarts podcast, Summer Joy Boone, director of assimilation and social media at a Florida church, and Janet K. Altman, principal and marketing director at the second largest accounting firm in Florida, offer unique perspectives on a host of marketing topics. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/8029/f-bombs-tax-audits-and-marketing-smarts-live-in-miami-podcast http://marketingprofs.mediafire.com/file/i3xbdw1ddi97956/marketingsmarts-episode34-boone-altman.mp3 http://www.marketingprofs.com/podcasts/2012/8029/f-bombs-tax-audits-and-marketing-smarts-live-in-miami-podcasthttp://marketingprofs.mediafire.com/file/i3xbdw1ddi97956/marketingsmarts-episode34-boone-altman.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/0AEXhvoCRK4/if-we-humanize-business-can-we-escape-the-matrix-maddie-grant-guests-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2102/7950/if-we-humanize-business-can-we-escape-the-matrix-maddie-grant-guests-on-marketing-smarts-podcast#comments ]]> Wed, 23 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2102/7950/if-we-humanize-business-can-we-escape-the-matrix-maddie-grant-guests-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective--and become more human. In this week's episode of Marketing Smarts, author Maddie Grant explains why the new world of communication afforded by social media requires that organizations shed their mechanistic perspective--and become more human. Matthew Grant clean http://www.marketingprofs.com/podcasts/2102/7950/if-we-humanize-business-can-we-escape-the-matrix-maddie-grant-guests-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/dtcw402suq2kt8u/marketingsmarts-episode33-maddie-grant.mp3 http://www.marketingprofs.com/podcasts/2102/7950/if-we-humanize-business-can-we-escape-the-matrix-maddie-grant-guests-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/dtcw402suq2kt8u/marketingsmarts-episode33-maddie-grant.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/etsWZV49loQ/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast#comments ]]> Wed, 16 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales In this week's episode of Marketing Smarts, author Bob Burg explains why giving--consistently providing value to others--is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. In this week's episode of Marketing Smarts, author Bob Burg explains why giving--consistently providing value to others--is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/36w6z9er23w944t/marketingsmarts-episode32-bob-burg.mp3 http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/36w6z9er23w944t/marketingsmarts-episode32-bob-burg.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/4chQUOJ6tSw/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast#comments ]]> Wed, 9 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. Matthew Grant clean http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast http://marketingprofs.mediafire.com/file/lz18ohues5n3d22/marketingsmarts-episode31-granof-abare.mp3 http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcasthttp://marketingprofs.mediafire.com/file/lz18ohues5n3d22/marketingsmarts-episode31-granof-abare.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/QK2lAx-OKhA/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast#comments ]]> Wed, 2 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success--and what it takes to attain it. In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success--and what it takes to attain it. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast http://marketingprofs.mediafire.com/file/r719z3623u29354/marketingsmarts-episode30-michelle-mccormack.mp3 http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcasthttp://marketingprofs.mediafire.com/file/r719z3623u29354/marketingsmarts-episode30-michelle-mccormack.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/vVWYf4R6Qww/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast#comments ]]> Wed, 25 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast http://marketingprofs.mediafire.com/file/couibyd9qa9jhzj/marketingsmarts-episode29-joe-chernov.mp3 http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcasthttp://marketingprofs.mediafire.com/file/couibyd9qa9jhzj/marketingsmarts-episode29-joe-chernov.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/MnhX5cyPIaY/how-community-management-can-help-your-business-grow-rachel-happe-podcast http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcast#comments ]]> Wed, 18 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Relationships There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights. There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcast http://marketingprofs.mediafire.com/file/83mkv5rdykdga0b/marketingsmarts-episode28-rachel-happe.mp3 http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcasthttp://marketingprofs.mediafire.com/file/83mkv5rdykdga0b/marketingsmarts-episode28-rachel-happe.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/9K8NyLAh1tE/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast#comments ]]> Wed, 11 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/mdjey5ch0vtmcgm/marketingsmarts-episode27-lurie-livingston.mp3 http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/mdjey5ch0vtmcgm/marketingsmarts-episode27-lurie-livingston.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/eU_ri8GGA4s/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast#comments ]]> Wed, 4 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement--and more useful to publishers and advertisers than the traditional "reach" metrics. "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement--and more useful to publishers and advertisers than the traditional "reach" metrics. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/cqw59p8kzrbur9l/marketingsmarts-episode26-kurt-abrahamson.mp3 http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/cqw59p8kzrbur9l/marketingsmarts-episode26-kurt-abrahamson.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/OQY58HcSpCs/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity#comments ]]> Wed, 28 Mar 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts. One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity http://marketingprofs.mediafire.com/file/dz390vq8i23c7ls/marketingsmarts-episode25-jonah-lehrer.mp3 http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativityhttp://marketingprofs.mediafire.com/file/dz390vq8i23c7ls/marketingsmarts-episode25-jonah-lehrer.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/XSqGyYs0noo/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast#comments ]]> Wed, 21 Mar 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally. What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/jud8v8b631z7k71/marketingsmarts-episode24-amber-naslund-matt-ridings.mp3 http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/jud8v8b631z7k71/marketingsmarts-episode24-amber-naslund-matt-ridings.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/jtFrXT-Uc5w/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast#comments ]]> Wed, 14 Mar 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Behavior "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/johbnkw1bsywa3q/MarketingSmarts-Episode23-Charles-Duhigg.mp3 http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/johbnkw1bsywa3q/MarketingSmarts-Episode23-Charles-Duhigg.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/PUi2yTFu2wk/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding#comments ]]> Wed, 7 Mar 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution--and highlighting a critical weakness at the core of marketing communications. Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution--and highlighting a critical weakness at the core of marketing communications. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding http://marketingprofs.mediafire.com/file/6w6yey06of0uyq9/marketingsmarts-episode22-mike-troiano.mp3 http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-brandinghttp://marketingprofs.mediafire.com/file/6w6yey06of0uyq9/marketingsmarts-episode22-mike-troiano.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/fpOefv2_stw/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast#comments ]]> Wed, 29 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Career Management Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea." Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea." Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/ja24a559yyi5aca/marketingsmarts-episode21-mark-levy.mp3 http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/ja24a559yyi5aca/marketingsmarts-episode21-mark-levy.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/acJt54m2k5k/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast#comments ]]> Wed, 22 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/sog7k9c69j4ysoz/marketingsmarts-episode20-paul-barrett.mp3 http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/sog7k9c69j4ysoz/marketingsmarts-episode20-paul-barrett.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/8h5Z-P1gZpI/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast#comments ]]> Wed, 15 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Brand Management "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set out to be unpopular? "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set out to be unpopular? Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/jnoa35iefk07k1z/marketingsmarts-episode19-erika-napoletano.mp3 http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/jnoa35iefk07k1z/marketingsmarts-episode19-erika-napoletano.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/fxH6jjYmAcU/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast#comments ]]> Wed, 8 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/3c3s53680z6k5ye/marketingsmarts-episode18-glenn-engler.mp3 http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/3c3s53680z6k5ye/marketingsmarts-episode18-glenn-engler.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/g1gKRCvQUrU/marketing-smarts-podcast-making-the-most-of-the-mobile-moment http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-moment#comments ]]> Wed, 1 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-moment mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Mobile "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-moment http://marketingprofs.mediafire.com/file/fy4tts4gvc8a2av/marketingsmarts-episode17-tim-hayden.mp3 http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-momenthttp://marketingprofs.mediafire.com/file/fy4tts4gvc8a2av/marketingsmarts-episode17-tim-hayden.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/n7grGN3CAd0/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee#comments ]]> Wed, 25 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Behavior What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee. What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee http://marketingprofs.mediafire.com/file/2qigon4ay4s5n9y/marketingsmarts-episode16-sally-hogshead.mp3 http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffeehttp://marketingprofs.mediafire.com/file/2qigon4ay4s5n9y/marketingsmarts-episode16-sally-hogshead.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/Iut-YECiItk/marketing-smarts-podcast-are-you-the-problem http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problem#comments ]]> Wed, 18 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problem mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problem http://www.mediafire.com/file/329gb3nbb6do8w8/marketingsmarts-episode15-julien-smith.mp3 http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problemhttp://www.mediafire.com/file/329gb3nbb6do8w8/marketingsmarts-episode15-julien-smith.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/e-ER3jgadPA/marketing-smarts-podcast-how-useful-is-your-marketing http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketing#comments ]]> Wed, 11 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketing mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketing http://www.mediafire.com/file/4oijias88x0akpd/marketingsmarts-episode14-laura-fitton.mp3 http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketinghttp://www.mediafire.com/file/4oijias88x0akpd/marketingsmarts-episode14-laura-fitton.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/9-OFIOnYIIE/marketing-smarts-podcast-mobile-marketings-new-frontier http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontier#comments ]]> Wed, 4 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontier mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Mobile Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile--specifically, mobile apps--in other ways. Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile--specifically, mobile apps--in other ways. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontier http://www.mediafire.com/file/dchjsqrp5m7ucqo/marketingsmarts-episode13-cimarron-buser.mp3 http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontierhttp://www.mediafire.com/file/dchjsqrp5m7ucqo/marketingsmarts-episode13-cimarron-buser.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/4A7bIsDoUF4/marketing-smarts-podcast-have-you-killed-an-innovation-today http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-today#comments ]]> Wed, 21 Dec 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-today mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking-and kill innovation. It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking-and kill innovation. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-today http://www.mediafire.com/file/xd0nk95mp4sbhjy/marketingsmarts-episode12-dave-owens.mp3 http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-todayhttp://www.mediafire.com/file/xd0nk95mp4sbhjy/marketingsmarts-episode12-dave-owens.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/yKxwnJxhMAw/marketing-smarts-podcast-how-will-this-brand-live-and-breathe http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathe#comments ]]> Wed, 14 Dec 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathe mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathe http://www.mediafire.com/file/hcj3aemfc5h2fz1/marketingsmarts-episode11-shannon-paul.mp3 http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathehttp://www.mediafire.com/file/hcj3aemfc5h2fz1/marketingsmarts-episode11-shannon-paul.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/1DJ-Uub5-c4/marketing-smarts-podcast-calculating-the-roi-of-social-media http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-media#comments ]]> Wed, 7 Dec 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-media mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Metrics & ROI How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-media http://www.mediafire.com/file/6aphfkh0k8wq4h7/marketingsmarts-episode10-nichole-kelly.mp3 http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-mediahttp://www.mediafire.com/file/6aphfkh0k8wq4h7/marketingsmarts-episode10-nichole-kelly.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/cvSbGbgK7RM/marketing-smarts-rhetoric-and-the-art-of-persuasion http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasion#comments ]]> Wed, 30 Nov 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasion mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasion http://www.mediafire.com/file/jkjh96qnz4rmdp8/marketingsmarts-episode9-jay-heinrichs.mp3 http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasionhttp://www.mediafire.com/file/jkjh96qnz4rmdp8/marketingsmarts-episode9-jay-heinrichs.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/HILoQ2E7d0Q/marketing-smarts-saving-non-profits-from-zombie-ideas http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideas#comments ]]> Wed, 16 Nov 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideas mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Non-Profit People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideas http://www.mediafire.com/file/aianuszkt1222lb/marketingsmarts-episode8-john-haydon.mp3 http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideashttp://www.mediafire.com/file/aianuszkt1222lb/marketingsmarts-episode8-john-haydon.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/8HB4rUkL7kk/marketing-smarts-why-you-need-a-marketing-technologist http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologist#comments ]]> Wed, 9 Nov 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologist mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Relationships In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologist http://www.mediafire.com/file/6n7jjd7kkk2iiy3/marketingsmarts-episode7-scott-brinker.mp3 http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologisthttp://www.mediafire.com/file/6n7jjd7kkk2iiy3/marketingsmarts-episode7-scott-brinker.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/L_rb5HGrv0Y/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo#comments ]]> Wed, 2 Nov 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo http://www.mediafire.com/file/82gpa1f52vgzqd8/marketingsmarts-episode6-nichole-goodyear.mp3 http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceohttp://www.mediafire.com/file/82gpa1f52vgzqd8/marketingsmarts-episode6-nichole-goodyear.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/tcAEvogTQP4/marketing-smarts-social-media-monitoring-feeds-on-brains http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brains#comments ]]> Wed, 26 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brains mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you. In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brains http://www.mediafire.com/file/d79d33cll2ogg7l/marketingsmarts-episode5-aaron-weber.mp3 http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brainshttp://www.mediafire.com/file/d79d33cll2ogg7l/marketingsmarts-episode5-aaron-weber.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/ItW9VtAjoRI/marketing-smarts-unleashing-creativity-one-team-at-a-time http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-time#comments ]]> Wed, 19 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-time mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-time http://www.mediafire.com/file/pkhdamkwdiizgyd/marketingsmarts-episode4-alicia-arnold.mp3 http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-timehttp://www.mediafire.com/file/pkhdamkwdiizgyd/marketingsmarts-episode4-alicia-arnold.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/EP17S5eQeHw/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales#comments ]]> Wed, 12 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales http://www.mediafire.com/file/c1qpt2k5rk62qke/marketingsmarts-episode3-mike-volpe.mp3 http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-saleshttp://www.mediafire.com/file/c1qpt2k5rk62qke/marketingsmarts-episode3-mike-volpe.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/N5OsE8BZYOI/marketing-smarts-frank-days-on-agile-marketing http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketing#comments ]]> Wed, 5 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketing mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Marketing Strategy In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method. In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketing http://www.mediafire.com/file/6o4lusg1m1ymho3/marketingsmarts-episode2-frankdays.mp3 http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketinghttp://www.mediafire.com/file/6o4lusg1m1ymho3/marketingsmarts-episode2-frankdays.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/SINibPM6PMM/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business#comments ]]> Wed, 28 Sep 2011 14:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Behavior For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner. For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business http://www.mediafire.com/file/n172nuckvnu5arw/marketingsmarts-episode1-lou-imbriano.mp3 http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-businesshttp://www.mediafire.com/file/n172nuckvnu5arw/marketingsmarts-episode1-lou-imbriano.mp3 nonadult