http://www.marketingprofs.com/topic/all/marketing-smarts Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter. en itunes@marketingprofs.com (Marketing Smarts from MarketingProfs) MarketingProfs, LLC http://i.marketingprofs.com/assets/images/logos/podcasts/marketing_smarts_100x100.jpg http://www.marketingprofs.com/topic/all/marketing-smarts Sat, 19 May 2012 21:00:06 UTC hourly 1 This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds! MarketingProfs no Weekly podcasts featuring in-depth interviews with smart marketers. Marketing,Smarts,from,MarketingProfs,in,depth,interviews,smart,marketing,actionable,insights Weekly Weekly podcasts featuring in-depth interviews with smart marketers. MarketingProfs, LLC Marketing,Smarts,from,MarketingProfs,in,depth,interviews,smart,marketing,actionable,insights MarketingProfs nonadult Business/Management & MarketingEducation/Trainingmattg@marketingprofs.comMarketingProfs http://rss.marketingprofs.com/~r/marketingsmarts/~3/etsWZV49loQ/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast#comments ]]> Wed, 16 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales In this week's episode of Marketing Smarts, author Bob Burg explains why giving--consistently providing value to others--is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. In this week's episode of Marketing Smarts, author Bob Burg explains why giving--consistently providing value to others--is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/36w6z9er23w944t/marketingsmarts-episode32-bob-burg.mp3 http://www.marketingprofs.com/podcasts/2012/7905/is-giving-the-secret-to-getting-bob-burg-guests-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/36w6z9er23w944t/marketingsmarts-episode32-bob-burg.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/4chQUOJ6tSw/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast#comments ]]> Wed, 9 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the US, and Brad Abare, communications director of a Los Angeles-based church. Matthew Grant clean http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcast http://marketingprofs.mediafire.com/file/lz18ohues5n3d22/marketingsmarts-episode31-granof-abare.mp3 http://www.marketingprofs.com/podcasts/2102/7818/can-marketing-get-you-out-of-jail-or-save-your-soul-marketing-smarts-live-podcasthttp://marketingprofs.mediafire.com/file/lz18ohues5n3d22/marketingsmarts-episode31-granof-abare.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/QK2lAx-OKhA/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast#comments ]]> Wed, 2 May 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success--and what it takes to attain it. In this week's episode of Marketing Smarts, social media consultant Michelle McCormack shares four key lessons she's learned about social media success--and what it takes to attain it. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcast http://marketingprofs.mediafire.com/file/r719z3623u29354/marketingsmarts-episode30-michelle-mccormack.mp3 http://www.marketingprofs.com/podcasts/2012/7771/how-to-get-things-done-in-social-media-lovethecools-michelle-mccormack-podcasthttp://marketingprofs.mediafire.com/file/r719z3623u29354/marketingsmarts-episode30-michelle-mccormack.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/vVWYf4R6Qww/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast#comments ]]> Wed, 25 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the content you produce better. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcast http://marketingprofs.mediafire.com/file/couibyd9qa9jhzj/marketingsmarts-episode29-joe-chernov.mp3 http://www.marketingprofs.com/podcasts/2012/7726/why-you-should-consider-hiring-a-brand-journalist-joe-chernov-of-eloqua-podcasthttp://marketingprofs.mediafire.com/file/couibyd9qa9jhzj/marketingsmarts-episode29-joe-chernov.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/MnhX5cyPIaY/how-community-management-can-help-your-business-grow-rachel-happe-podcast http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcast#comments ]]> Wed, 18 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Relationships There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights. There is no question that communities are going to play a bigger and bigger role in the way we all do business. The question is, Is your company ready for it? Rachel Happe of the Community Roundtable offers insights. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcast http://marketingprofs.mediafire.com/file/83mkv5rdykdga0b/marketingsmarts-episode28-rachel-happe.mp3 http://www.marketingprofs.com/podcasts/2012/7643/how-community-management-can-help-your-business-grow-rachel-happe-podcasthttp://marketingprofs.mediafire.com/file/83mkv5rdykdga0b/marketingsmarts-episode28-rachel-happe.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/9K8NyLAh1tE/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast#comments ]]> Wed, 11 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Strategy In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/mdjey5ch0vtmcgm/marketingsmarts-episode27-lurie-livingston.mp3 http://www.marketingprofs.com/podcasts/2012/7606/how-to-save-marketing-from-itself-ian-lurie-and-geoff-livingston-talk-live-to-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/mdjey5ch0vtmcgm/marketingsmarts-episode27-lurie-livingston.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/eU_ri8GGA4s/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast#comments ]]> Wed, 4 Apr 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement--and more useful to publishers and advertisers than the traditional "reach" metrics. "It's not just social media," Kurt Abrahamson says in this week's episode of Marketing Smarts. "It's socially engaged audiences that are important." Learn why social sharing is an important indicator of engagement--and more useful to publishers and advertisers than the traditional "reach" metrics. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/cqw59p8kzrbur9l/marketingsmarts-episode26-kurt-abrahamson.mp3 http://www.marketingprofs.com/podcasts/2012/7538/how-do-you-measure-the-value-of-sharing-kurt-abrahamson-of-sharethis-talks-about-measuring-social-activity-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/cqw59p8kzrbur9l/marketingsmarts-episode26-kurt-abrahamson.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/OQY58HcSpCs/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity#comments ]]> Wed, 28 Mar 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts. One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativity http://marketingprofs.mediafire.com/file/dz390vq8i23c7ls/marketingsmarts-episode25-jonah-lehrer.mp3 http://www.marketingprofs.com/podcasts/2012/7473/no-pain-no-gain-jonah-lehrer-discusses-debate-dissent-and-creativityhttp://marketingprofs.mediafire.com/file/dz390vq8i23c7ls/marketingsmarts-episode25-jonah-lehrer.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/XSqGyYs0noo/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast#comments ]]> Wed, 21 Mar 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally. What does "social business" mean? On this week's episode of Marketing Smarts, Amber Naslund and Matt Ridings tell me why the key to being a social business depends less on technology and more on the application of social concepts internally. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/jud8v8b631z7k71/marketingsmarts-episode24-amber-naslund-matt-ridings.mp3 http://www.marketingprofs.com/podcasts/2012/7415/its-not-just-about-technology-amber-naslund-and-matt-ridings-talk-social-business-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/jud8v8b631z7k71/marketingsmarts-episode24-amber-naslund-matt-ridings.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/jtFrXT-Uc5w/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast#comments ]]> Wed, 14 Mar 2012 14:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Behavior "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? "During major life changes, our habits are up for grabs," Charles Duhigg says in this week's episode of Marketing Smarts. But when companies gather customer data to shape future buying habits, are they helping customers or helping themselves? Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/johbnkw1bsywa3q/MarketingSmarts-Episode23-Charles-Duhigg.mp3 http://www.marketingprofs.com/podcasts/2012/7351/habitual-marketing-charles-duhigg-talks-about-the-power-of-habit-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/johbnkw1bsywa3q/MarketingSmarts-Episode23-Charles-Duhigg.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/PUi2yTFu2wk/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding#comments ]]> Wed, 7 Mar 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Strategy Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution--and highlighting a critical weakness at the core of marketing communications. Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution--and highlighting a critical weakness at the core of marketing communications. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-branding http://marketingprofs.mediafire.com/file/6w6yey06of0uyq9/marketingsmarts-episode22-mike-troiano.mp3 http://www.marketingprofs.com/podcasts/2012/7295/toward-the-product-centric-agency-holland-marks-mike-troiano-talks-brandinghttp://marketingprofs.mediafire.com/file/6w6yey06of0uyq9/marketingsmarts-episode22-mike-troiano.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/fpOefv2_stw/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast#comments ]]> Wed, 29 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Career Management Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea." Thought leadership doesn't depend on what you think about your ideas and your perspective; it depends on whether other people are in fact following your lead. You don't choose to be a thought leader, in other words; you become a thought leader. How? By inspiring people to act. And to do that, you need "a signature idea." Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/ja24a559yyi5aca/marketingsmarts-episode21-mark-levy.mp3 http://www.marketingprofs.com/podcasts/2012/7220/what-is-your-signature-idea-mark-levy-talks-thought-leadership-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/ja24a559yyi5aca/marketingsmarts-episode21-mark-levy.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/acJt54m2k5k/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast#comments ]]> Wed, 22 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Strategy In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this week's episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/sog7k9c69j4ysoz/marketingsmarts-episode20-paul-barrett.mp3 http://www.marketingprofs.com/podcasts/2012/7174/influencing-the-influencers-with-a-glock-paul-barrett-talks-about-americas-gun-on-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/sog7k9c69j4ysoz/marketingsmarts-episode20-paul-barrett.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/8h5Z-P1gZpI/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast#comments ]]> Wed, 15 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Brand Management "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set out to be unpopular? "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set out to be unpopular? Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/jnoa35iefk07k1z/marketingsmarts-episode19-erika-napoletano.mp3 http://www.marketingprofs.com/podcasts/2012/7115/why-unpopular-brands-rule-erika-napoletano-talks-to-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/jnoa35iefk07k1z/marketingsmarts-episode19-erika-napoletano.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/fxH6jjYmAcU/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast#comments ]]> Wed, 8 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in this episode of Marketing Smarts. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcast http://marketingprofs.mediafire.com/file/3c3s53680z6k5ye/marketingsmarts-episode18-glenn-engler.mp3 http://www.marketingprofs.com/podcasts/2012/7061/the-changing-agency-client-relationship-glenn-engler-talks-to-marketing-smarts-podcasthttp://marketingprofs.mediafire.com/file/3c3s53680z6k5ye/marketingsmarts-episode18-glenn-engler.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/g1gKRCvQUrU/marketing-smarts-podcast-making-the-most-of-the-mobile-moment http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-moment#comments ]]> Wed, 1 Feb 2012 15:00:00 UTC http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-moment mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Mobile "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. "Mobile is a behavior. It's not a technology." That's what Tim Hayden, CMO of 44Doors, told me when we discussed the "mobile moment" in this episode of our Marketing Smarts podcast. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-moment http://marketingprofs.mediafire.com/file/fy4tts4gvc8a2av/marketingsmarts-episode17-tim-hayden.mp3 http://www.marketingprofs.com/podcasts/2012/7013/marketing-smarts-podcast-making-the-most-of-the-mobile-momenthttp://marketingprofs.mediafire.com/file/fy4tts4gvc8a2av/marketingsmarts-episode17-tim-hayden.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/n7grGN3CAd0/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee#comments ]]> Wed, 25 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Behavior What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee. What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffee http://marketingprofs.mediafire.com/file/2qigon4ay4s5n9y/marketingsmarts-episode16-sally-hogshead.mp3 http://www.marketingprofs.com/podcasts/2012/6987/marketing-smarts-podcast-sally-hogshead-and-the-500-cup-of-coffeehttp://marketingprofs.mediafire.com/file/2qigon4ay4s5n9y/marketingsmarts-episode16-sally-hogshead.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/Iut-YECiItk/marketing-smarts-podcast-are-you-the-problem http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problem#comments ]]> Wed, 18 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problem mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problem http://www.mediafire.com/file/329gb3nbb6do8w8/marketingsmarts-episode15-julien-smith.mp3 http://www.marketingprofs.com/podcasts/2012/6919/marketing-smarts-podcast-are-you-the-problemhttp://www.mediafire.com/file/329gb3nbb6do8w8/marketingsmarts-episode15-julien-smith.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/e-ER3jgadPA/marketing-smarts-podcast-how-useful-is-your-marketing http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketing#comments ]]> Wed, 11 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketing mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketing http://www.mediafire.com/file/4oijias88x0akpd/marketingsmarts-episode14-laura-fitton.mp3 http://www.marketingprofs.com/podcasts/2012/6844/marketing-smarts-podcast-how-useful-is-your-marketinghttp://www.mediafire.com/file/4oijias88x0akpd/marketingsmarts-episode14-laura-fitton.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/9-OFIOnYIIE/marketing-smarts-podcast-mobile-marketings-new-frontier http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontier#comments ]]> Wed, 4 Jan 2012 15:30:00 UTC http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontier mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Mobile Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile--specifically, mobile apps--in other ways. Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile--specifically, mobile apps--in other ways. Matthew Grant clean http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontier http://www.mediafire.com/file/dchjsqrp5m7ucqo/marketingsmarts-episode13-cimarron-buser.mp3 http://www.marketingprofs.com/podcasts/2012/6762/marketing-smarts-podcast-mobile-marketings-new-frontierhttp://www.mediafire.com/file/dchjsqrp5m7ucqo/marketingsmarts-episode13-cimarron-buser.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/4A7bIsDoUF4/marketing-smarts-podcast-have-you-killed-an-innovation-today http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-today#comments ]]> Wed, 21 Dec 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-today mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, General Management It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking-and kill innovation. It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking-and kill innovation. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-today http://www.mediafire.com/file/xd0nk95mp4sbhjy/marketingsmarts-episode12-dave-owens.mp3 http://www.marketingprofs.com/podcasts/2011/6761/marketing-smarts-podcast-have-you-killed-an-innovation-todayhttp://www.mediafire.com/file/xd0nk95mp4sbhjy/marketingsmarts-episode12-dave-owens.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/yKxwnJxhMAw/marketing-smarts-podcast-how-will-this-brand-live-and-breathe http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathe#comments ]]> Wed, 14 Dec 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathe mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human." Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathe http://www.mediafire.com/file/hcj3aemfc5h2fz1/marketingsmarts-episode11-shannon-paul.mp3 http://www.marketingprofs.com/podcasts/2011/6639/marketing-smarts-podcast-how-will-this-brand-live-and-breathehttp://www.mediafire.com/file/hcj3aemfc5h2fz1/marketingsmarts-episode11-shannon-paul.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/1DJ-Uub5-c4/marketing-smarts-podcast-calculating-the-roi-of-social-media http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-media#comments ]]> Wed, 7 Dec 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-media mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Metrics & ROI How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-media http://www.mediafire.com/file/6aphfkh0k8wq4h7/marketingsmarts-episode10-nichole-kelly.mp3 http://www.marketingprofs.com/podcasts/2011/6601/marketing-smarts-podcast-calculating-the-roi-of-social-mediahttp://www.mediafire.com/file/6aphfkh0k8wq4h7/marketingsmarts-episode10-nichole-kelly.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/cvSbGbgK7RM/marketing-smarts-rhetoric-and-the-art-of-persuasion http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasion#comments ]]> Wed, 30 Nov 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasion mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Advertising "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact "Marketers understand what rhetoric's all about," says Jay Heinrichs, this week's guest on Marketing Smarts. Rhetoric is about changing people's behavior. And yet, to many, rhetoric is a medieval oddity, an ancient artifact Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasion http://www.mediafire.com/file/jkjh96qnz4rmdp8/marketingsmarts-episode9-jay-heinrichs.mp3 http://www.marketingprofs.com/podcasts/2011/6523/marketing-smarts-rhetoric-and-the-art-of-persuasionhttp://www.mediafire.com/file/jkjh96qnz4rmdp8/marketingsmarts-episode9-jay-heinrichs.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/HILoQ2E7d0Q/marketing-smarts-saving-non-profits-from-zombie-ideas http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideas#comments ]]> Wed, 16 Nov 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideas mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Non-Profit People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideas http://www.mediafire.com/file/aianuszkt1222lb/marketingsmarts-episode8-john-haydon.mp3 http://www.marketingprofs.com/podcasts/2011/6411/marketing-smarts-saving-non-profits-from-zombie-ideashttp://www.mediafire.com/file/aianuszkt1222lb/marketingsmarts-episode8-john-haydon.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/8HB4rUkL7kk/marketing-smarts-why-you-need-a-marketing-technologist http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologist#comments ]]> Wed, 9 Nov 2011 06:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologist mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Relationships In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. In this episode of Marketing Smarts, we talk with Scott Brinker of ion interactive about why marketing departments need marketing technologists and why software is the key to creating a memorable customer experience. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologist http://www.mediafire.com/file/6n7jjd7kkk2iiy3/marketingsmarts-episode7-scott-brinker.mp3 http://www.marketingprofs.com/podcasts/2011/6358/marketing-smarts-why-you-need-a-marketing-technologisthttp://www.mediafire.com/file/6n7jjd7kkk2iiy3/marketingsmarts-episode7-scott-brinker.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/L_rb5HGrv0Y/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo#comments ]]> Wed, 2 Nov 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Strategy Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceo http://www.mediafire.com/file/82gpa1f52vgzqd8/marketingsmarts-episode6-nichole-goodyear.mp3 http://www.marketingprofs.com/podcasts/2011/6303/marketing-smarts-startups-social-and-search-thoughts-from-a-serial-ceohttp://www.mediafire.com/file/82gpa1f52vgzqd8/marketingsmarts-episode6-nichole-goodyear.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/tcAEvogTQP4/marketing-smarts-social-media-monitoring-feeds-on-brains http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brains#comments ]]> Wed, 26 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brains mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Social Media In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you. In this episode of Marketing Smarts, Aaron Weber of Spiral16 discusses what makes content popular, how effective algorithms are at parsing the Web's information, and how to connect with the people who are talking about you. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brains http://www.mediafire.com/file/d79d33cll2ogg7l/marketingsmarts-episode5-aaron-weber.mp3 http://www.marketingprofs.com/podcasts/2011/6294/marketing-smarts-social-media-monitoring-feeds-on-brainshttp://www.mediafire.com/file/d79d33cll2ogg7l/marketingsmarts-episode5-aaron-weber.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/ItW9VtAjoRI/marketing-smarts-unleashing-creativity-one-team-at-a-time http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-time#comments ]]> Wed, 19 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-time mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Content In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-time http://www.mediafire.com/file/pkhdamkwdiizgyd/marketingsmarts-episode4-alicia-arnold.mp3 http://www.marketingprofs.com/podcasts/2011/6293/marketing-smarts-unleashing-creativity-one-team-at-a-timehttp://www.mediafire.com/file/pkhdamkwdiizgyd/marketingsmarts-episode4-alicia-arnold.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/EP17S5eQeHw/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales#comments ]]> Wed, 12 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Sales "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? "You guys are a bunch of clowns who just do arts and crafts all day!" Is that what your sales team says about the marketing folks? Ever wonder how you might get those two hearts to beat as one? Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-sales http://www.mediafire.com/file/c1qpt2k5rk62qke/marketingsmarts-episode3-mike-volpe.mp3 http://www.marketingprofs.com/podcasts/2011/6292/marketing-smarts-hubspots-mike-volpe-on-marketing-and-saleshttp://www.mediafire.com/file/c1qpt2k5rk62qke/marketingsmarts-episode3-mike-volpe.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/N5OsE8BZYOI/marketing-smarts-frank-days-on-agile-marketing http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketing#comments ]]> Wed, 5 Oct 2011 05:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketing mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Strategy In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method. In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketing http://www.mediafire.com/file/6o4lusg1m1ymho3/marketingsmarts-episode2-frankdays.mp3 http://www.marketingprofs.com/podcasts/2011/6291/marketing-smarts-frank-days-on-agile-marketinghttp://www.mediafire.com/file/6o4lusg1m1ymho3/marketingsmarts-episode2-frankdays.mp3 http://rss.marketingprofs.com/~r/marketingsmarts/~3/SINibPM6PMM/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business#comments ]]> Wed, 28 Sep 2011 14:00:00 UTC http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business mattg@marketingprofs.com (MarketingProfs) MarketingProfs, Marketing Smarts, Customer Behavior For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner. For this, the maiden voyage of the MarketingProfs "Marketing Smarts" podcast, I spoke with Lou Imbriano, a former CMO of the New England Patriots. He offered a wealth of down-to-earth advice for any business owner. Matthew Grant clean http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-business http://www.mediafire.com/file/n172nuckvnu5arw/marketingsmarts-episode1-lou-imbriano.mp3 http://www.marketingprofs.com/podcasts/2011/6052/marketing-smarts-lou-imbriano-on-teamwork-positions-of-power-the-goal-of-your-businesshttp://www.mediafire.com/file/n172nuckvnu5arw/marketingsmarts-episode1-lou-imbriano.mp3 nonadult